The second one is Arison now are assumed was only founded in 2012 and this it actually comes from the Greek. It was named after a Greek. (expletive) and his name was Iris and he was a messenger to the gods. And so this is what heiress and does. So when it's released it acts as a messenger molecule so it goes through and it can actually Cross the blood-brain barrier and have an effect to go specifically to the prefrontal cortex and also to the hippocampus and it has an effect. A when it goes to the prefrontal cortex that has an effect on cognition. So it can increase our cognitive processes, the ones that we've spoken about. But then when it goes into the hippocampus, what it does is it induces another Maya cone called bdnf brain-derived neurotropic Factor. So it helps bdnf, it's like a little Powell and it says, come on. You can do it and bdnf then gets released even more because it has the help of Arison. And when that happens, we can actually induce neurogenesis in this area of the brain, which is the hippocampus is, it's stored just, you know, in our temporal lobes, which is behind our ears deep within there. And this is where a lot of our memory formations happen. It's one of the first things to go. In Alzheimer's disease, pathologies. So it goes in to this area of the brain, and it creates new brain cells. And I think that that is incredible and it can also have an effect on the sub-regions of the hippocampus. Wow. Yeah,
that is so amazing. So would it be advantageous for people when they're exercising to also be learning at the same time? Or is there a post exercise window where learning takes place or should just this be a maintenance thing. Like it's our turn, temporal relation here. Here, that's
actually a really good question. So actually, there's studies that show that when you learn something and then immediately, go and exercise, you can have greater capacity to remember the learning that just took place, but this takes into consideration, adrenaline and other things. There's also another study that they did where if you sleep for 20 minutes straight after learning. Something you'll embed everything you learned. That's, that's a whole new area. But when it comes to aricent, I think this this is just Growing the hippocampal sub-regions. I think this is amazing and what the studies show in humans as well, is that you get a massive increase of Arison one hour after you exercise and this can last and immediately, if you stop exercising, let's just say you're exercising regularly for 12 weeks, and you stop, you will stop the release of erosion as well. Wow. So another, you know, incredible Maya kind that we that we know and when It comes to protocols. You have to be working hard. This is the thing. You can't just walk outside and get a robust release of Arison. Really have to be working and you have to be working at around 70 to 80% of your one repetition. Max. Okay.
That was giving my follow-up question. Is there any differences between aerobic versus, you know, resistance type exercise and it sounds like it's more based the iris in releases more specific to resistance training. Yeah,
you can get it from Aerobic physical activity as well. However, it's more prolific, you get more of a release during resistance training and this is hard, right? Because you have to keep because you're one repetition, Max is going to change as you get stronger. So you have to, you have to really be trying hard at the gym. That's awesome. Yeah. Well that's another
motivator for people to push it because I think a lot of people have limitations or I don't want to get too big, you know, some women think they're going to get bulky but knowing this like hey I need to like Like keep pushing myself. Yeah. And stay with it. You know, to protect my brain. Yeah,
there's a, there's another one called kept some be so, there's lactate. So, all of these have the ability to get secreted from the skeletal muscle and act on endocrine organs, and but also act on the brain. And if we can understand this, if we can understand that weight training specifically because you have to have resistance, that's what it is. It's not just, it's having a resistance against the muscle. Against the muscle tendon, okay, we're going to the muscle itself and the more resistance that we have there The More release we get.
Hmm, or if you're doing aerobics would be like, sprinting, like high export because that's a lot of resist.
Yeah, sprinting. And yeah, when they did these studies with Iris and they showed that it was large, bouts of endurance, running high, volume high volume, which makes sense because you're Contracting your muscles when you do that,