Chris. It's talk a little

bit about as you guys kind of built the company how you thought about kind of spending your time focused on building versus talking to customers versus internal, you know, hiring and capita allocation and things like that and really the context here is Bryce has started a number of businesses and he almost has done it backwards. Right? So most companies build a product and they go find the audience Bryce has the fit of him and his friends have found the audience and now they're starting to build companies of a product to sell to that audience. So they've got everything from merchandise to energy drink Etc. How do you think about Bryce kind of acting as that startup founder or executive spending his time most efficiently on product customers internal things Etc?

Yeah. I mean, I guess I've always been someone who's very passionate about ultimately one thing and that's delighting the end customer and so many Great companies have come from that kind of focus. I have great admiration for those companies and those entrepreneurs those Business Leaders. And so I think there are examples of great companies actually that started like Bryce with an audience. So when Skype was founded the people who founded it had previously founded Kazakh and they had the audience because all users and then but most importantly what they did is they thought what's a very very compelling thing that we could offer these people and you know free phone calls over the internet from your computer is was extremely compelling at that time and they see He did it with that audience. So I know I think that I think you know Bryce is in a great position to have this huge audience. And I think the most important thing is to be very picky very finicky about what he brings to them and bringing things that really are just excellent. Excellent products, excellent experiences things that you know that he's vetted and even worked with other people to vet so that he knows that it will build a reputation of being great things that really Delight people and that could be in many areas. It could be in nutrition. It could be in sports you Name

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