This is like when we talk about these these perspectives that we have their false that we think are true. Like this is this is what I thought reality was and it was false. And I've tried to, I couldn't even fathom the goal because literally how I thought I was achieved was wrong. You don't make a billion dollars, you own worth a billion dollars. That's idea.
Welcome to the school of greatness. My name is Lewis Howes former pro athlete turned, lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock.
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I made this tweet that was just like how to stay poor, right? Because I'm a big Charlie Munger guy, because everyone's like, I was talking about how to get rich. I was like, let me tell you how to get porno. Like, no one's ever told you how to get for. Also have to stay pork, right? And so, I made a tweet and it like blew up and so then the next day I made another. So we don't have to stay poor and then it blew up again and then I made another tweet. And so like 28 days in a row, I just tweeted another way to say war and it had become this big thing and we made a video on YouTube and I
Consolidate or 28 and so they're surprisingly simple. And the reason I talk about them in the anti is that Charlie Margaret talks about inversion thinking it. So when we try and solve problems, it's actually easier to solve them in reverse and especially when it comes to like making money and things like that because we are naturally programmed to look out for threats. And so it's so much easier for us to find problems and things than it is. Like, why is this much harder to be grateful than it is to find problems? Sure. So easy to find problems but you can you
Can trick your mind into using that naturally ingrained mechanism, but to make you prosper, but you just trick it by saying, I want you to tell me how to stay poor. You're like, hey, brain tell me how to destroy my business. And you think about every way that you could destroy your business and if you really want to add a little juice to you, say, how can I destroy my business in its few decisions as possible? Mmm, and then you reverse those decisions, and you say, these are the Strategic anchors that fuel our business, right? Like if I had an email marketing business, like the first thing I would do is stop sending.
Bill's, right, the first thing I would do. The second thing I do is probably treat my entire team like crap, and if I didn't incentivize them to do things, that would be against the benefit of the business, right? So, it's like, you think through those few moves that would have the biggest swing on destroying your business and those become the anchors for your strategy, right? So, wow, from a personal perspective you can think about the same way in terms of like rather than saying like I want to get rich. How do I get rich? It's like, how do I stay poor? And then avoid that and then by default
become Rim did the opposite. Yes,
so
Number one is how to say poor. Start tomorrow, whatever it
is. That's a good one to start
tomorrow whatever. Yeah. Just wait, yeah fine. Number one, number two, read books, do nothing so just keep reading. Keep consuming take no action, it's the best way to just stay poor, right? Because it because that was a good one because makes you feel like you're making progress, you're still a poor because you didn't do anything.
Next one, take advice from poor people on how to get rich, right? Yeah, that's perfect people to talk to you right now. All your friends report you should totally listen to them on how to get rich, because they've never achieved it, so you should listen to them. It's a great way to stay poor. They have no idea, right? Right. Don't don't listen. So and obviously with each of these you can take the equal opposite. And so instead of starting tomorrow starts today, instead of reading books and doing nothing, read the books and then take immediate action instead of taking advice from poor people on how to get rich,
Each take advice from rich people now to your wrench.
Number four. How to say? Poor pick a spouse who makes you feel guilty about working. Oh man that's the worst. Yeah have the number one person in your in your in your who literally influences. You more than anyone else, make you feel terrible about the thing that's going to help you achieve your goal. That's who you should do. Of course, you want to find somebody supports your girl who's either in it with you or there cheering you on from the sidelines. Yes. And the real thing is that most people don't even have a cheerleader. Most people have somebody who's at home doesn't even have the channel turn to the game that they're playing on and is just calling their cell.
The whole time while they're on the game, in the game is on the line. They're trying to make this winning pass and trying to get them get out of the game when the game is on the line.
That's what most people have, right? And so, like, people think they have a cheerleader when I like most people just benefit from not even having a liability, just a neutral. Yes, number 5.
Think the world is fair.
Most people will sit there and complain for years about how the world is unfair rather than accepting. The fact, the world is unfair and then making money as a result of, yes, right? They just sit there.
Phil wants quit forever.
Great one for staying for. So you finally get the the Mojo to actually start fail once and then just quit just do that because that will help you stay pork is the worst thing you could do is try again because we try it again you might get
rich right? Let's out. Yeah. How
does a poor expect the government to save you right? So handouts bailouts? Yeah, because that's going to get you rich is literally something that doesn't provide money. Handing, you money, like you have to provide value to get revenge. Is never going to get disproportionately shifted to you.
How to say poor value, the opinion of others over your own, it's a great one, right? Because all the people around you, especially if you're poor, probably are also poor and you should value their opinions who don't like the stuff that you're doing. That makes them feel bad about themselves. Because when you start work, you stop not drinking you start going to like to exercise, start eating healthier. You start listening to podcast? You start watching YouTube videos. They walk in and hey, want to watch Netflix. Like I I just want to watch this right now. I'll come on more than motivation stuff. Like yeah, just get people like that in your corner and they will just beat you down until eventually.
You won't be successful. So do that. We'll just keep you there. It's a good one to go on. To have your back pocket. How to say for it? Avoid discomfort. As soon as it gets
uncomfortable, just stop, stop it. Just stop all day long.
This is what heart? Feels like thick yucky Bears, how does a poor make promises break? Promises repeat? Yeah. That's it. So, just keep making promises and breaking them. Bring it over and over and over. Yeah. And especially to yourself. Yes.
How to say poor tolerate mediocrity for myself, first and foremost, and others.
Yeah. Yeah. I mean it's the best thing to do is you supposed to be your people around you and especially yourself how to support blame your circumstances. It's it remembers put all the power that would normally be in you and give it something that you have control over. Its a winner. It's a great combo. This is a good one. How to say poor? Wait for perfect
conditions. Yes. I mean coming
eventually eventually they're coming and you know what it also means is that if you wait for perfect conditions, it means that if in the future after you've started near perfect condition,
If the conditions become imperfect again assumes it will stop. Yeah, probably, right. It's just like saying I'll start when I'm not as busy. It's like does that mean that when you get busy and again in the future you're going to stop. Hmm. For all these people were trying to start their weight loss journey. By the way, if you want it to be forever, then you have this is a believe I can give you the audience real quick. If you want it to be forever then you have to assume that you're going to be busy again in the future and so if you want to endure the best time to start is when you're busy answer because then you learn how to do when you're busy so that
You're not busy, it's easy. And when you're busy again, you can think I've already done this before. I know I can get through it because I've done it. Yeah, evidence. Right, right. So it's one of my favorite ones, how to support do. What everyone else is doing. It's just such an easy one. Nothing unique know, just do what everyone else is doing because I mean, think about if you want me to the top 1%, don't act like the 1% act like the 99. Yeah, absolutely. Right. I mean that's he's this way. Yeah, just emulate the people who are also not succeeding it's just a winning. It's a winning combo. How to say poor avoid working on what matters most
Right. So
pick a distract yourself sometimes yeah, hundred percent. Just
do busy work. Few things that don't actually add value do stuff that it just like gets you, you know, get your juices flowing but actually doesn't drive the business because you just love continually editing the same thing over and over. Again, rather than just making the hundred cold calls that you said you're going to do and you haven't done for ten days straight instead of doing that which you know is going to make you more money. Be afraid of it. Yeah. And avoid working on absolutely there guys. Perfect. It's a winning combo house. They pour do your best.
Best not what it takes so many people there, like I did my best, right? And and the real talk is like, did you really? And then the second line underneath of that is that oftentimes? When we start our best is beneath, what is required. And the Sub sub answer of that is that we just need to be better. Absolutely. And so, rather than then, then wanting, you know, but like it's the classic, like, don't want it to be easier, you know? Want to be better, but it really does come down to that. A lot of people lament the fact that their best
Given and it was not enough and they Lament The Game rather than limiting themselves and be like how do I improve how to say poor? Oh, this is a good one. Prioritize looking Rich over being rich.
Yeah. My father Gucci bags by the fancy cars and just go into
debt.
Spend the small amount of excess money, you have on looking wealthy rather than increasing your earning capacity. Absolutely. It's just it's this way because then also, then you'll never be able to get out of it. Yeah, it's right because you're stuck in these leases and you don't have excess cash flow to actually invest in the earning power. So you basically just sit there looking rich and being poor the whole time, and then you also feel like fraud which is a night, it's just a side note. Yeah, it's a really it's what I recommend parts. So yes I question how to support be born in a dead-end town.
Don't move stay there. Stay there. Stay leaving the bad environment. Yeah, it's just a I mean if you're like, I want to get into Show Business and I'm in Cincinnati, it's like that stay in Cincinnati's par, best thing. You can do how to say poor say, you're going to do something, don't do it. It's just that's just a winner. That's that's a Timeless classic how to stay. Poor talk more do less, especially being talked publicly internet mean and do nothing as a result of it it. So it down
always a the things you're going to do and this never do
them. Yeah.
Because it actually makes you feel better to tell people that you're going to do them because it makes you feel like you're doing them by telling them but reality hasn't changed at all. But you feel better with that and it's a great way to stay poor because it just it satisfies that temporary. It's right when you feel badly about it more right? And then you feel better. I'm going to do this. Yeah when you feel better about it, once you talk how to sleep or start something new today,
Start something new tomorrow,
repeat every day start something
new 100%, start building that bridge and then start building another Bridge tomorrow and another bridge and then you look back five years from now and you have a whole bunch of half built Bridges and no dollars that ever came across. That's correct. But the nice thing is that makes you feel like you're making progress because you have all these half of bridges. So I think that's a good one. If you want to say workers you could say busy alone for a long time, a long time. Yeah. Because if you focused on something you might actually follow through and
You might make money. And so that's not the, that's not the goal setting for so you have to do that. How to support? Believe what other people think of you more than what you think of you? All right? Yeah,
because those opinions are so
important, you know, your parents, especially so deep controls, on the internet. Oh, absolutely.
I'm going to say is so
read and believe all the comments reading. Believe that should be another one. I finally got that to it. How does the port be replaceable? This is also really for the employees, if you can, think of a way that you can do the same thing, everyone else can do and do it a little bit worse.
I mean, that's easy. It's a, it's a good way to stay warm. How to support complain about things, you can control and then don't change them. Yeah, yeah. So that
was like, it. Can I control what I put in my mouth? What I eat? Yeah,
yeah, absolutely. But I don't want to change. You could play it about it though.
Okay, got ya got
it. How to support make a mistake. Repeat the mistake every day. Yeah. Especially if you date a certain kind of person. It's always the same person
to keep repeating it just
yet. Yeah, you get stuck in a certain point of business because you always get sidetracked.
You start some side thing and then both things explode, do it again, you know, I mean like you hire a terrible manager that has these traits hire them. Again right looks like the same person just repeat it over and over again. It will just ensure they just
keep giving them more and more
chances. Yeah, even better. Right when they come back begging let him back at how to say poor assume, you're always right always right? Yeah
even if I'm wrong assume,
right? Yeah, and if somebody has advice is further along than you don't listen. Mmm. Yeah. I mean because you're always right and what would they know? Wow, they've never lived your life.
They've never gone through it. You're about to go through the best thing to do is experience every mistake for yourself.
Never have a mentor, right? I mean we get, that's why not. Oh, yeah.
How to say poor find something that works. Stop doing it. Because the thing is, if you find something that works best thing to do because like if you did it again, you
might build momentum, right? All right. And then do
that, right? And then volume starts increasing. You start getting better at it. Got a nip that in the bud. Something works get distracted and stop doing it. It's a great one.
People were hired dumb people. This one is just I mean like nothing destroys the company faster than you trying to destroy it. Then having lots of people trying to destroy the same time because it just fits a more efficient way to destroy business. Then you just because you only have two hands but like if everyone is destroying the building in the company like you can do it way. Faster need permission to be rich, right? Wait for somebody to make room for you. Wait for somebody to invite you to a seat at the table. Wait for those podcasts to just invite you, wait.
Or permission, because everybody at the top wants to see their tell ya, right? Last one, how to sleep or focus on your lack of resources, rather than your lack of
resourcefulness. Oh, that's a good one. What's the one that you would add to it? That that has come to you in the last, you know, period of
time change my mind when it feels hard. Hmm. Whenever something feels hard change direction.
Do you think affirmations help people make more money?
Have more belief in themselves to be able to earn
potential. I think, if they believe they do they do. So it's like, you know, I think a door mcraven said, you know, he had that clip that went viral that like everything starts with, you know, making your bed, making your bed. Exactly. And if you make making your bed mean, I am someone who follows through with my, with my commitments, if I start with making my bed, then the next thing is going to get easier and you. Those are the things you believe, as a result of making your bed. Then by all means. But
In your bed does not make you sell more stuff. We make your bed, does not make you make more content. Making your bed does not get you to improve your product, right? But if you make making your bed mean, something else than sure, but I try to cut as many of those transmutations out and just get to the core as fast as I can. Take action, right? Yeah. Which is like, how do we wake up and then do the thing ya. That's so that's, you know, so to the degree affirmations are important, I think they're important to the person thinks they're important. Ha ha, but I think the thing that affirmations are the link
Two are the beliefs that we have about ourselves and so that belief that you have needs to be reshaped into something closer to what reality reflects, which then you can either do by the stories we tell ourselves, right? It can be by the evidence that you present yourself, which is something that I obviously clean very hard to evidently or it can be something that you probably probably has been something that you've been told your whole life. That you don't even know you believe, which is my other favorite quote, the one that'll probably be my Tombstone. Is who question all of our beliefs, except for those that we truly believe and those we never think to question.
Who's that by Orson
Scott Card?
Speaking of the beliefs were a taught as kids. Do you think you're going to have kids?
Right now. No, eventually maybe. But at this season, like if they are pregnant tomorrow, we'd have the kit. You don't. I mean, but it's right now like our baby is acquisition not calm and all the stuff we're putting out. Right? And you know, we went to Tony Robbins thing and talk about the six human needs and both of us were looking at it. We're like this is why we haven't had the desire to have kids because it made sense to us all your needs just because all of our needs are being met through the machine, right? And so one of the things too is because Layla works with me.
a lot of times entrepreneurs there, Tony was talking about this, how his
Many entrepreneurs. Don't have this huge side. I've got some do, but many of them don't. And so they have kids because their wife wants to have kids because not all of her human needs are being met, right? And so that's where you get a little bit of you know, a little bit of friction. That's okay. But for us, since we're both in the business, I mean, Laila CEO. I'm really just found her and she definitely has more actual work than I do in terms of running this at the business. So that we both get our, you know, contribution, you know, all the all the aspects of human needs from that. And so for now,
We're good just playing the game
based on what you were taught from your parents around money based on what you know. Now, obviously not a parent yet, what would be three things you would want to instill in your kids or that you wish parents taught their kids about
money?
About money to set
them up for ya you know, good beliefs around money so that least there they have a good foundation.
Yeah.
I had very good personal finance. Hygiene that was taught for my parents. So I'm another thing I was given, right? So number one is just spend significantly less than you make, I always did that. It's that. I just I got that. Just as a gift for coming
to the world, you didn't need more to feel good. You need to buy more
things. That was always disconnected for me. We my dad lives super cheap and I was used to that you live far below his earning capacity. So spend spend less than you make. Number one, the second one is, I mean, it's what we're saying, which is that excess money?
Like we talked about investing like the best investment is in increasing. Your earning capacity is that you should be able to take that money and invest it in a scale that makes you more money over time than it cost you to get it.
Number two, number three. Is that the fastest way to make more money is to gain access or by access to communities of people who are making more money? Because there are so many intangibles that come from those communities, masterminds Facebook, groups, whatever you can get access to that you will learn so many perspectives that you have that are on. Like it's too hard to quantify one because there's thousands of micro beliefs and so it's it's spend less than you make. Take the money that you're now, saving and
Didn't your earning capacity and then get around those people who you want to emulate, who are all on the same path as you. Because one of the best ways to become an amazing swimmer, is to join a champion swim team because you get all like, Angela Duckworth looked at this inside of grit that book her book. It's like one of the best ways is that you just adopt all of the culture, the the beliefs of the group of people who are further ahead. And so those are those are the three things that probably the biggest influence.
What's the, what's the, what's the thing to look out for for people that
At earn a lot of money if they're not prepared for the money. What is the biggest challenge that the might happen to them? If they're not emotionally psychologically, physically prepared for money? Big amounts of money that come into their lives.
I think, you have to have a plan for the money. Like, you got to know what you're going to do with it. I think so. There's there's so like if you're having an exit or something like that, right? I think there's two big things. One is if you're actually exiting a business per se, I think you need to have a plan of what you're going to do next.
Because the difference, I see between the Auditors who had bigs exits and are awesome noun or even better. And the ones who haven't is that they had a plan of what they're going to do next. So I feel really grateful because I'm happier now than I was even when I had the first business because I knew this is what I wanted to do. And that's part of reason why I sold his house more excited about this than my current thing. And I couldn't live like that. I was more excited about what I want to develop. And so, I mean, to be fair, the day that I'm works out about something else now because they're not coming off the phone, then you'll move on to it, I'll move on but I don't because how big this bone is I think
I can keep my Visions big enough that I can keep Reinventing it. Anyways, so one is having a plan for your next and then the second is having played for the money that you get. And now those might not be necessarily mutually exclusive like part of the money you get might be to invest in the next thing you want to do. But I think just having a plan for it rather than just being surprised by it and the trying to figure it out once you have it because the emotions around getting it also shift your thinking. So it's it's better in my opinion to plan for it before you have the emotional experience because
Human, we experience things in that impacts our thinking in a negative way, from a search perspective, so we can make the plan before we become emotional and we can always go back to the plan that we made when we weren't when we didn't have those feelings.
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Lewis today to get 10% off your first month. That's better. Heelp.com. Louis. What happens when we tie our motions around the money that comes in?
Like we're so excited or like, we were like scared of it. What happens when emotions are connected to money in a negative way?
Well, when it goes away, you feel worse about yourself. What's interesting about that question, the reason I was hesitating is because almost every guy that I know who's had, who's had a windfall of some kind, how some big wins and big cash thing almost all of them. Actually, I haven't had any of them that I've met to this point. Say they felt any different and I think it's because you don't have context to to process the information because it's so much typically. If the big windfall, it's so much outside of like your realm of understanding size that it just you get basically know.
Reading right neutral, you're just neutral like no one's happy. No one said. They're just like. Yeah. And then the whole bunch of money showed up, right? Right now, what do I do, right? I guess I'm the same as it was yesterday, like, you realize that nothing actually changes in your life, which then you get evidence, you get evidence that nothing changed me like, oh, shoot, I guess I have to deal with all these other things. Anyways, right?
Yeah, it's getting back to like what's my purpose now is my vision now? Yes, you sell thing.
Yeah. But I will say that you get a certain credibility, which is helpful, right? That mean that absolutely does help if especially that's a line for what you want to do now.
Next, you know, I got so much more credibility for Jim launch. When we sold, then we had when we owned it. Even though technically a, my net worth was higher when I owned it because I hadn't had a tax event as a result of the liquidity. Right? And so technically, I was richer before I did the sale, but I got more credibility after so Iraq, just kind of interesting.
So you said, you want to do a billion and then to get it to 10 billion, what will you do with the billion and all you do with the 10 billion once you
have it, what's the plan? So I won't have it because it'll just be the asset that I own right? And so all we're
To do is just keep doubling down on the main thing. I mean, the big Epiphany that I had was I probably three stages of my own development in terms of understanding a billion dollars, right? Because I want to start out billion dollars like even too hard to Fathom, right? But then, I sort of think, okay to be a billionaire, I have to make a billion dollars a year. That's what I thought being a billionaire was that was the first thing that's not true. This is like, when we talk about these, these perspectives that we have their faults that we think are true. Like this is, this is what I thought reality was and it was false. And I've tried to, I couldn't even fathom the goal because literally how I thought I was achieved was wrong. You don't make a billion dollars, you owe.
Worth a billion dollars, that's how you become a billionaire. So just fundamentally even the word, the words in the verbs are used to describe the outcome or different, huh? Interesting second phase for me was, I have to make a billion two billion dollars over my career which after taxes are worth a million billion dollar. Yeah. Right. That was my second phase of thinking, what a billionaire was right in the third phase, which is my current one. Hopefully, maybe I'll have one later, right? Is that you just have to own assets that other people would pay you billion dollars for. And so now that I also understand how businesses are valued
For a business to be worth a billion dollars conservatively, you'd probably have to do about 80 million dollars a year in profit and ibadah, right. And that would be valued at like 12 and a half time, which is pretty conservative. Because I mean, if you look at depending on the industry, you're in, yeah and you look at like the S&P 500, you know, companies that have been publicly traded right now. Like 20 is fairly normal on the stock market for set of companies of that size. And so you might be able to do it at 50 million in ibadah to have a billion dollar valuation for me. I've set the goal at 100 of as
my tactical goal. So I need to do, you know, two million a week in earned income from the assets that we have. And then that conglomeration of assets would be worth at least a billion, right? Probably to, you know, realistically there's no. That's the that's the path to Billy. Now, as I understand it and it's just, you can see the evolutions of like, just even thinking threat and you're not even making it, you're owning the thing because it's worth that sure, sure. Sure.
What do you think? Are the three biggest skills, you need to develop personally over the next few years.
Yeah, that will help you get there as well. Besides the one we already talked
about. Yeah, well, I mean to consolidate that one, it's have to be more comfortable with risk. I am more risk-averse and I think I need to be more willing to go all in than I am. And so I have to be willing I have to be willing to put more on the line.
Period. How much more do you need to put on a line? And
think how much, how uncomfortable do you think you need to be for a few months until you feel like, okay, I'm more comfortable at this Baseline now. Very
yeah, yeah. I mean I'm super risk-averse like I'm so I'm so afraid of being poor that. I'm so free to be important made all this money. That's how afraid of paper you can measure how frayed up or I am very but yeah. So rich the risk of expertise is is number one is the thing that probably has to change.
That's the biggest one. I mean that's really the biggest cuz the other the other ones are tactical, you know? I mean, it's like, okay, I need to create more more unique content around certain subjects that I want to make sounds like some shows and stuff them coming out very excited. I'm gonna yeah. Very cool. So that like that is one of the things you know like in terms of talent, it goes back to risk but Layla was talking to somebody who is dating the
Former CEO of a massive top 10 company in the US are like huge company and she was saying that he doesn't hire anybody. Who doesn't make half a million dollars or more minimum, like he doesn't even have them around him and I love
that at the company. Yeah, I mean I can senior
leadership. Yeah, exactly. Yeah, and it was just complete actually ended up just recently quitting in starting his own startup and so he ended up flying 50 of the top candidates in from like Harvard. And like all these places doing a full day of interviews with 50 candidates and then picking the 10 that he
What are the five that he wanted to do is next thing, right? And all of them are like 500 base with, you know, multiple million dollars that they can make a year, right? And so, for me, my perspective on Talent has consistently increased, now, I have someplace, I can make a million dollars a year like right now, but not all of them, right? And so, I just think that from a perspective standpoint, I have to be more comfortable with even higher levels of players on my team. And so,
we can execute high level
tasks correctly. That you don't have the time for and it's because of risk, you know? I mean because whenever you, you know, it's always a rat's ass.
What if they don't, what it's like when you're when you hire a million-dollar employer, making a million dollar per year bet that you're going to make more than that on the talent that they're bringing the table. Now, all the best investments I've made have been, besides, in myself have been in other people, your name, it, all of them across the board, but it's I still have that fear, you know what I mean? I have one or two employees that across a million, you know, in income. Not, you know, not all of them. Right? Other ones who are generating the most sales and bring in the most revenue for you. Yeah, the most strategic. Yeah, I can't.
Them to lead because they have that skill which means that I get even more leverage, your writing because they can they can go in Parachute already know what the problem is already know what the solution is to build the team around it and then they can lead it. I don't even I'm not involved at all, right? And that's you know, that's the difference. It's I remember this is a I think will be an interesting corollary but like our side note but like I remember when I hired my you know my first 50,000 or earplugs everybody before that was all minimum wage. I heard fire my first 50,000 or your point is a lot of money. Whoa. And yeah then I got so much house like this is
this is what I'm talking about. I need somebody like this rather than a Hired Man for 70,000 a year employed, I was like, oh my God, like that is what I need any more people like this. Then I heard my first six-figure your employee and it was like, okay, six figures has got to be the new Benchmark and then it was my first 250,000 or your employee and the most 500,000 all your play. And then hearing this story about 500 base with, you know, almost unlimited cap on all of these different roles of everyone being, you know, million two million a year. Plus, it's just another try. It's funny. It's like I have to, it's just
Ridiculous by like I have to learn these lessons at every level. You know what I mean? We all do. Yeah yeah. And every time I think I've learned I'm sure there's another one that's like yeah don't take anyone who get paid less than 10 million like the dragon paid less than 10 million. What are we talking about?
Something scale you're at it when they got total, these people have you know, 15 20 years of experience, probably they've done this before. So it's yeah, it's all based on where you're at, you know, some people when you're starting out you might need a minimum wage per so little to you can't afford these things. Yeah. But of course based on where you're at the risk, you're willing to invest
In. Yeah, and there are I have friends who have like I have a good buddy of mine who went on a four-month hiring process to find like a, you know, like a three hundred fifty thousand dollar lead of his team. Right? Mmm. He hired the recruiter which is expensive then he did three or four months of interview process. This guy was like a former vice president at some big company that is exactly what he wanted and after three months it didn't work out. Yeah. And he spent all this money and he gave this big salary and it didn't
Work out. And so you have to also be aware that not everyone is going to be this. Oh, they're outperforming everyone else. And if I could just find more people and pay them all as money, you have to learn the skill of leading. Yeah, yet to learn the skill of culture of a building of also managing or having someone else, who can do that. And so, yes, and is also a
risk. Yeah, we had a, we had a CT that we hired for a software company that we ended up selling. We paid. I think 140,000 for the just Headhunter, just for that hundred crazy. Yeah.
I mean height, you know it's Tech. You don't really like to get that kind of talent just to find the talent. Yeah. Just to find the talent. I am pay him. Just find the talent and we fired him. Three days later. Oh my gosh. That was after three or four months of like interviews and vetting all that stuff and it's just we like just immediately were like this was wrong. Like all these. It just, it was immediately wrong. And so I yeah. Like I've been there
like it sucks and it's not fine. Yeah, I think this is the risk of being an entrepreneur and it's not for everyone. It's
It's not easy at times. Yeah, it can be, you know, as well, a lot of people fail at it or they're just like ah, this is not for me. Yeah. And I respect that to it is freaking hard, man. Every day you've got to overcome a challenge. Yeah.
You know, one of the things that Leila said, yesterday at her talk if she's like, you know, if I had one thing that I would add, wish it would be like Left Behind for me. So I'm just me to stealing Layla stuff. Is I want to normalize hard to take. A lot of people feel things are hard. They get stressed.
And then they have another voice that judges them for the stress. She's like if we could just change the narrative to like it's hard, and or a comma of course it is, it's okay. I expected to be hard. Why wouldn't it be hard? It would be unreasonable for it to be easy. If it were easy, everyone would do it and then it wouldn't be worthwhile. And so sure like what I remember this this is a two-minute story but I think it'll go it'll drive home. So way back in another life. I was in.
Eternity, many, many, many, many lives ago. What school evader? Oh, yeah. And during the pledging process invariably two weeks. And it was like clockwork, two weeks in there, would almost the whole place has to come together and try and quit. It happened every year. So I got you, I mean the first time it happened.
They're trying to make you
quit know they try and quit the process and say I don't want to do this. This is not what we thought it was going to be. This is way too hard Bubba Bubba, right? Every time because it was such a shift in reality of like parties and find out whatever. Then you're pledging you
None of that, at least. That's how is that possible? It's like no drinking. If to study all the time you can't talk to girls like was this whole thing. Anyways, it was just the point was to make it, make them commiserate so they get closer together that was all Point process. Anyways, so I remember when I was President, I got to do with it, right? And so I'm the whole, the whole class was there, you know, the pledge class and I said, hey guys, who here? When you started thought this was going to be easy. No one raised their hand. I was like, who you're expected it to be hard, they all raise their hand, and I was like, I want you to pause When You Close Your Eyes.
Like this is what heart
feels like.
This is what it feels like the feeling you have right now is hard,
because like, and that's what you said, you expect it was like, you just didn't know what it felt like. Hmm. And so I think a lot of people are in the entrepreneurial game and they expect it to be hard, they expect the word, but they don't know the feeling of hard. I'm like, it's
okay, it's hard
and you persist,
and you keep going.
And so for me, like learning what heart feels like. I think once you learn it, it's like, oh, there you are, my old friend.
This is hard. And that is why it's worth it? Yeah, I think you get more comfortable with Hardware doesn't feel hard anymore. You like, okay, I've done this for five years now. I'm used to this. I'm familiar with it. Yeah, I learned how to manage my emotions and feelings around it and becoming a better leader to myself and so this is more
Norm. Yeah, it's not hard. And and it's a fun one, The Heart, the feeling of the heart changes. So it's like when you're, you know, in the beginning, the heart is that you don't know what you're doing. You just feel like you did all the time, you're right. You're like you're like I have no idea what I'm doing, right?
And then the feeling is the giving up of control right? Which is your into the you know sevenish Figures, it's a gift to give up control, you have to can't control delivery anymore. You can't control you can get on every sales call and get to give up control and that's hard and trust
people, it's different, but it's
hard. It's just different, right? And then as you start making more money, then then then it gets around Focus. You can't pursue every opportunity you want like in the beginning you did because you only reported to you, but now you have an entire company that you're that you're responsible for and you have to really allocate resources and you're like, I've got this idea for the show.
I can't start yet. I really want to but I can't start yet. And it might not be for it, might not be for a year and you got to be like, okay with that, it's a different kind of hard, right? So like at every level like in the, if anyone's curious, the one after that, is that like your character, how you spend your time outside of work, starts to come into question? Because the level of talent, you're able to attract, is going to be attracted to who you are, as a person and the values that you espouse that you represent, right? And so you're like, well, what I do in my own time shouldn't be anyone else's problem.
It's my own life doesn't work that way. Humans can't separate things like that. They just see you for who you are all on the field and off the field, right? And so it's like you have to start changing things. Like if you're someone who drinks it does and does a ton of drugs. Hey, more power suit, it's legal it just might not be what everyone thinks is what they want to admire and and emulate right, right? And so it's like it's a different kind of heart and so what is about being one's about control and about Focus was about to ignorance right? And said each level, the heart changes but
You're like, there you are. My old friend. I was waiting for you to show up again. This is the heart and being able to identify which thing you need at every level is that's where the mentors come in because it'd be like this is the next thing that's going to come up here when I get distracted got to keep doing the thing or like right now I think you need it quiet, this outside stuff in your life because like it's a distraction you're not gonna be able to track the talent you need to get to the next level. They're not going to like that and then you have to, you have to change, right? Yes.
Inspiring stuff, man.
I want people to follow you. Thanks man. They can go to her Mo Z dot or I guess her Mosey on Instagram and also on YouTube. Is it Alzheimer's?
Yeah, Alex Roy. They say about rumors the anywhere. Let's see it.
But your YouTube has been blowing up your Instagram. Your Tick-Tock. Also if you're a business owner and you want to partner with you, go to acquisition.com, the learn more about that process, you can apply there. This book is really powerful. A lot of people have gotten this, how many copies sold now? It's a couple
of new hundred and something that was a
couple hundred thousand. So
I want to learn more. This will be an amazing investment for you. I think it's, you know, the digital versions only a few bucks I think on
existence
so it'll be a great dollar investment for yourself, make sure you check this out. If you're looking to really maximize your offers and build your business, check this book out, really powerful, great examples. Again, you do a great job of creating Frameworks which I like, you know, it's like the you make it simple for someone like me who can't read with the images,
you know, in the framework so I
can visualize success.
I did.
Make them simple for someone like me, that's why it's good.
Big Pages blank spaces and picked a lot is exactly. But if you guys want to learn more, make sure you check this out. What is the thing you're most passionate about right now? Is it the content in the content world? Is it the long-form? YouTube stuff. Is that the Instagram? What's the place? We should go. Follow you. If they're going to pick one
place. YouTuber podcast. Yeah those are the two. I mean I can grow into a man number two, on our
I saw that, man. It's big, I'm trying. I'm trying to be like you, man. I really like it. It's awesome man. And what's the biggest results you've seen from your podcasts and YouTube growth? What's the biggest benefit you've
seen?
It's just been, you know, people tagging me on and I mean, like, I don't, I don't the only thing we quote advertisers that, yes, if you're a company doing, you know, 10 million a year or more ideally, if you're a little below that, we'll look at the deal. But, you know, it just allows me to just talk to more cool business owners. So the more the podcast, grows the more cool. Interesting business has come our way and we get to grow them. And that's like I do I share this last time so we did our stats on because now we've been doing it for two years and so the average for me that we
With increases their top line by 1.8 times in the first 12 months and triples their profit in the first 12 months. Amazing. In the next 12 months, the average company increases their profit by 4.2 things. Four point two seven times for 175. It's one of the there's a 427 in it, my bad. Yeah. In the next 24 months it's like we can almost 5x the prophet of the Cubbies the first 24 months and so that's just the average. So yeah, it's cool. We love doing it. It's a stuff we live for. I mean, like, I meant that,
Even more amped to do, what you're doing,
what do you feel like your future Mentor self when it hits the billion-dollar valuation would say to yourself? Now, if you were three years out, five years out, whenever you hit this billion dollar valuation and you could speak to yourself. Yeah.
From the future. Yeah. What would your Mentor
future self? Say to you right now that you need to hear. Keep having fun? Yeah,
because I mean, it would be like if I had hit that at that point he be like
Keep doing it like everything you're doing. You got here because you're having a good time, so just don't lose track of that. Because in three generations, everyone's gonna forget that you're alive. No One's Gonna remember your name. You're not gonna be the greatest all the time, because if you did your job, someone else will be even better and younger than you. And so like the only point of the game is to play, Just it would just remind me of something that I already know to be true but it would just be from future may. Hopefully he would just say it perfectly to my partner has become a new person to transform and Ascend. You know what I mean? A Halo of light
It's that's hopefully what happened.
Love it man. Yes, thanks for being a brother. Appreciate it, man. Great stuff. Thank you so much for listening. I hope you enjoyed today's episode and inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's show with all the important links and also make sure to share this with a friend and subscribe over on a podcast as well. I really love hearing feedback from you guys. So share a review over on Apple and let me know what part of this episode resonated with you the most and if no one
Is told you lately, I want to remind you that you are loved. You are worthy and you matter and now it's time to go out there and do something great.
