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I am trying to be intentionally out of touch in the same way that I intentionally avoided because I feel like I could rule the world. I know, I could be what I want to
travel. Never looking back. All right, we're live. What's going on?
Well yeah. Well Sam, yeah, yeah.
You're my first million has become. My first hundred thousand. Yeah, your first. My last million. Yeah, on a good day. What
you took something out of the milk Road? I texted you, this be didn't reply you. So in the milk Road, my favorite part was you had what was the starting amount a million, or 500, or what was it?
You had your portfolio
is actually the last was not 950,000.
So nine hundred fifty thousand dollar portfolio in every day. You would say what? It's at compared to what it was. You took it out. What's that now,
correct?
Why'd you take it out? I don't even want to look, we took out the prices today. Because or what do we do? We today we did a little different things to the crypto prices crashed over the weekend. And so we were like, okay, people are definitely want to know, like
yeah, imitating, art
opening all the stuff, so, no, not Saturday Monday. We resent it today.
No, you said a weekend. Also second
version.
Yeah, that was just a different that was just like a special edition. Yeah, that was those nothing. Today we sent like a wise, crypto crashing. The weekend one was about Jack Dorsey because Jack, Dorsey announced something called Web five and we were like, we're just hilarious. This is like a hilarious thing because it's like web 3 admitted, a people are debating, it is even a thing. And like, he just skipped web for and with straight to web 5 and like, you know, people like what the hell is this? So we explained. What the hell is this? That's what the weekend one was.
But today cryptos down like 20 percent or something crazy. Like if the room is is like, I don't know thousand dollars or something like that right now. So, yeah, dude, it's brutal. The million dollar portfolio, we basically started this, right? We're going to start the milk road. I was like, what will be entertaining to get people hooked to subscribe? And I was like, oh, I know I'll put up a million dollars and I'll say, watch, I will publicly invest this money.
And let's try to turn it into 10 million and became a mission turning 1 million at a 10 million through crypto investing. And, to be honest, we did even do that much. We didn't even make very many moves. Like, it just started with a million dollars worth of ether. And I think we made like to Investments maybe since then just because, I've been busy with the mugwort like building the milk Road and like the podcast and my other business and stuff like that. It's not like I've been Super Active, but eith is down like 66% and all of crypto is down like that or worse. And so,
so the portfolio is brutal. It's like you know, are you million dollars is currently 250 or 300 thousand dollars is my guess based on, where we're
at. Where's your head at? Are you freaking out or you still calm? Like you
always are.
I'm still calm. Yeah. So so this is it's a funny little like story I guess I don't know why I said it's funny. There's actually no humor at all and it is interesting how how I feel about it. Ben fluency been flew in last night, not producer, been business, partner been so business. Partner Ben flies in last night where he's going to be here for the week. We're going to like work on a bunch of stuff and like basically like you know from the time you took off the time he landed like our whole business has changed. And what has changed is basically like well, aside from our
Own personal net worth, you know, going down and the milk Road public portfolio. Going down like we've just entered like the whole economy is entered a recession, and crypto is entered for sure like a big downswing bear market crash, whatever you want to call it. And it's not going to like Just Bounce right back and always going to be like fun and dandy again. Like if you think about this time last year, not this unless you, but let's say like 6 to 12 months ago, it felt like
Money was raining from the skies like, you know, I invest in a bunch of tech stocks. Everything was up every day, everything was up, Zoom is tripled and price, and Amazon is up because everybody's ordering all their shit online. And like every company that we invest in private startup was like raising money at crazy valuations and literally like there's a phrase of money raining on fools money was raining on fools and like NF T's were selling, you know. And if these were selling for ridiculous prices and
So crazy that like, you know, on a dime, it feels like the whole world is changing. Everybody's mindset mentality has also changed, which is that? Like now it feels almost impossible to make money. It's like, well, where do I go make money? This stock market is down, brutally crypto is crashed. Every business is now laying off. People are freezing hiring on top of that. You know, at companies are cutting their budgets and adspend. So if your if your business relied on ads, yeah, that's getting cut. And so now, you know, our money was Rainier on
We're seeing now. Money is being drained from from smart people to,
you're seeing advertisers right? Wheat, it out like, what's going on in the ad world, because I'm not in it anymore, you're seeing it go
away.
Not this fast. But yeah, like, you know, the first shooter drop was like, kind of like consumer Brands like DC Brands and whatnot. They were the first, I would say the last three months to start like reducing spending, whereas before it was like, how do I spend more? And then there was like, companies that are like, well, it's hard to have a big ad budget when you're laying off a bunch of people. So they're now that they went into hiring freezes or layoffs, their ad budgets are certainly tightening up. We don't see it this month like this month.
All-time high in ad Revenue, but like I'm sure in the next three months that ad budgets are going to constrict. They'd be crazy. Not to, in our e-commerce business. We see sales like this month is good, but you could see the tightening happening where it's like, you know, people just are, you know, they're not getting stimme checks that they can go spend on, you know, you know, electronics and toys, and and clothes, and all this good stuff. And so,
Zoomers are start slowing down their spending and so it's like it all these things are interlinked, right? Like the concern, when the consumer spends less, the bunt the business makes less money than it has. Less money to hire less money to advertise, and then the platform's get less revenue and they do the same thing. And this is all just interconnected, right? So, this is interesting to me because I have not lived through a bear Market as a founder or investor, right? Like 2008. I was a sophomore in college or something like that, right? Like I do. You really think that you're like a
Sophomore in college. I graduated. I graduated high school in 2008. So basically, this is our first time as like money earning professionals that we've experienced anything like this.
Yeah.
Dude, it is so I'll give you kind of my my mentality because you said, like are you freaking out? My mentality was like, definitely have had thoughts of like oh shit oh shit, oh shit. Oh shit. But then I sort of like, well the thought can arise, but I'm not like consumed by it, like Italy had like a day where I was like, kept checking prices, kept Doom scrolling Twitter, but like, I don't know if I pride myself on like, you know, by my mental Fitness and it's like, well, this is the time to beef. It is like, when stuff that's hard hat.
Ins. This is the time to use all those tools you've been building up all those muscles. You've been building about like seeing things in a way that actually serves you. And so for me, I'm like immediately, I'll show you this thing.
So been flies in and last night, at midnight, we're basically here sitting in my office and we wrote this thing at the top and if you see this is like unfocused, but it says like how losers brain would work right now, loser brain is a loser. Brain says this. We all like, you know, like Rich Dad. Poor Dad. Yeah, my head I have this thing called Loser brain. When her brain, it's like a losers. Brain will bring these thoughts up and bring it to attention to these things. And a winner is grain will have these. Like so we basically wrote down all
the scary thoughts. It's like,
you know, and so I was like
Rattle them off. So I'll read you some of these if you're interested but like all are. But we did this exercise in order to reframe our
thinking, everything that I think about right now, and I've been, I'm calm about it because I've all you everyone gives me a hard time that I'm conservative, and it's kind of working out right now, but even still, I'm down a sick, a huge amount, and my fear is always rooted in. Like, I'm gonna run out, I'm like I'm homeless. Do you have those fears of like, I'm going to
run out.
Out.
No, because if I accept fast you do you actually think you're going to run
out? No. But doesn't wake
away. You sampar, think you're gonna go broke, which is the combination of you. Got a lot of money still. And, secondly, you always have the, your core skill is the ability to make and sell products that people are going to want.
Well, I'm not saying that you are righteous. I'm not saying it's logical. I'm saying, like, it's like my fear of flying.
I understand that like I'm far more likely to fall off like a set of stairs or to get hit in the car, going to the plane but I'm still like it's such a deep-rooted issue and I think it's actually deep rooted in a lot of people of like I just fuck. I worked so long for this thing and it's going to run out Joseph Kennedy the JFK's dad I read his biography he was like the eighth or ninth richest person in America when he was alive and I think he was worth a hundred million dollars and he said I would give away half of my money now.
Now, if it meant, I would be guaranteed. Yeah, I guess I would be guaranteed to have the other half forever and grow at a very conservative, but consistent rate, because he was like, I'm just so afraid of losing everything that I worked for. And that loss aversion is often like that, it's like, way harder.
Would you do that? By the way, would you take that trade?
No no, I wouldn't but MIT at no, no, I'm just empty. I I think that the world is so he said that probably 1920. I think like, I think that I still am bullish on America and I still think that over the next hundred years, like I'm going to it's going to average seven or eight percent a year and I'll be okay. So I'm okay with no, I wouldn't do it. I still think. And everyone talks about America like like, oh, like Empires only last 250 Years and we're there. And in my head, I'm like
What do you think that we're going to go to zero? Like, England, like has been around for 2,000 years and they're not number one or number two, but like big number seven is pretty good too. Do you know what I mean? It's so whenever people talk about like, America's gonna collapse, I'm like, well, like they say
they still got like a dude standing in front of a building all day. Like a statue, you can go take pictures of them, right? So like life can't be that bad there they got the kind of a fuzzy black hat on.
Yeah, I like it's not that bad like I wouldn't mind being Germany or France and like they say they like were the
Best for 2,000 years. And now they're not number one, and number two, but like, you know, I'll be the Red Sox. It's okay. Like, it's not a big deal. So, anyway, I'm pretty like long term bullish on America. So, no, I wouldn't give away
half our Italians Italian. Still eating pasta. Are the Spain is a Spaniard still. Take a naps in the middle of the day. Like, you don't need to be number one to live a very sweet life.
Yeah. Yeah, yeah. So like so it's not like I'm happy.
So, I want to describe because I think this is the main topic, right? Like, I had a bunch of like, you know, random ideas is something that we can get to those, but I do think the main topic is probably where most people are at. Is our audience is, I would say heavily entrepreneurial and or work in Tech. If you let's just go through both scenarios. If you work in Tech, you're likely, you know, have a lot of your net worth invested in either the stock of the company that you're being paid in or you, you know, you might be invest in the market.
ripped out the crypto markets or the stock markets and most likely you are you've taken a bath of like, you know, something between 30 and 60 percent of your net worth in like the span of five months has evaporated and like, whatever plan you had for buying a house, you know, you're like, oh wait, you know, the buy money is sort of a lot of my money is gone and the interest rate has gone up and like you know or like you know I wanted to have that kitten another kid and like now I need to, like, think twice before I do that like
Should have been ordering groceries, like three days, you know, ordering doordash, three days a week. I like, do I really need to pay like, you know, $32 for, you know, a burrito and chips like, you know, you start to reassess a bunch of things in your life, especially because the last 10 years, like, if you're around our age, we're like, you know, kind of like early 30s, like all you've seen. Since you graduated was numbers go up and so it's kind of jarring to suddenly see numbers go down, at least that's my perspective, didn't you?
Thing. I accurately like labeled one part of our audience.
Yeah, in particular the last two years like it's been like up up like crazy. Yes. And that is our audience
and then you have business owners who are like great this thing. I've been, you know, working so hard at every day for the last X years. Like here's the, here's the good news, long silence. Okay. Here's the bad news. Now your
You a shin is like, cut in half your customers are likely going to, you know, start tightening up and paying you less money. You're probably going to have to do some layoffs trimming somewhere in your business and your cost structure. And like there's a I don't know 30 to 40 percent chance you go out of business in the next year and a half on top of whatever, your normal risk of going out of business was and so like great, you know, really you have risk of going to zero. And so that's a kind of stressful, thoughts, and so on both sides, you have this
Kind of stressful kind of depressing thought and I would say, and if you're an investor, you know, all the same thoughts times 2 so where does that leave you? You know, you're either in a puddle of Despair or you're going to be like okay I need to kind of like Giddy Up Andrea and I have to realize the environment has changed and if that changed what needs to change in my world. And so I think there's like a pretty healthy exercise to go down of like what needs to change in my world.
And I would say like that's the productive conversation so it's not enough to just be like I'm just going to close my eyes and think happy thoughts and be positive. It's like well I need to be realistic. A lot of shits changed. I probably need to change with it. But also like do I want to sit here and feel depressed or hopeless? No. And so therefore I gotta like,
You might have that thought of like I could lose it all or this could all go to 0 or like all my hard work is gone or like, whatever all those thoughts. But, in my mind, it's like, I need to reprogram my brain to operate in this new world. And I need to, like, basically, I need to like consciously reprogram my brain. So
that I have. Well, what I'm my point is, I do believe like, or I do have that fear of, it's all going to go away. And my reaction is not quit by my aunt reaction isn't even spend less. My reaction is yeah.
It might go, although might go away. Let's get after it. Like let's go get more or let's go, you know, like it that it to me it's a very stressful period but it's a period and it's not actually stressful when I actually like a logically think about it. I'm like it's not that big a deal but it is a friend. I think that whenever I look back at the shit that I've made that's been successful, it typically is when there's not a lot of Alternatives and it's like, oh man, this needs to work. This podcast is sponsored by marketing.
Ting Against the Grain. A podcast in the HubSpot podcast Network. It's hosted by Kip, who's the CMO of HubSpot and Kieran Flanagan, who's the vice president at HubSpot, if you want to know what's happening. Now in the world of marketing was the head and how you can lead the way. Then this podcast is for you. They share their marketing expertise and give you unfiltered details and the truth. Like no one tells you a few episodes are, why creators are disrupting marketing, the framework for thinking, for success, and they even do an episode on why they bought the hustle, which is actually a kind of an interesting topic. So check it out. You
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So right, I do my best
work when when back against the wall that's a that's a one thing that a lot of people believe and that's a belief that can serve you. Well when things get
hard
So it is stressful but you I think I said this a while ago, I go you're I think I'm more likely to be like a slow and steady like success. Whereas you're more likely to become a billionaire and like five years or lose it all. And so because you take or not take, will you take a lot of risk or both? You'll become a billionaire that little, you take way more what your risk on. So that's why I'm interested in hearing your perspective on this right now.
Because you're like, you're all in on a couple things that that just so happen or getting hit the
worst.
So, what would be fun to talk about? What would be interesting to talk about? Like, you know, we can go into, like, why we think it's happening. We can go into, like, what are you gonna do about it? We can go to. Well, I don't actual man. Like, where do you want to go? I
don't want to go into why it's happening and I was thinking about this wearing, this text group with all those guys and they're all like it's just a bunch of likes, supposedly smart people know that they actually are smart but like they, they're what's crazy. Is that like America has been around for hundreds of years
Capitalism has been around for thousands of years, and yet the smartest people don't agree on the cause, or the solution, and they can't predict what happens. And that's kind of interesting to me. Because at your business at a business, like you have a pipeline and you have a funnel and when you build a good business, you're like, all right, there's a 90% chance that blank is going to happen. And I understand that business America is kind of like a business just with 330 million people and like a weird government, weird corporate structure.
Sure, we're like, you can't really, like, do whatever you gotta get, all these checks, and balances and all this shit done. But with isn't it kind of fascinating that we still don't entirely understand the cause, or the solution to a lot of these different problems?
That's always been very unsatisfying is like, stock market goes up or down, then there's like this race to make up the cause and it's like, okay. So you're saying every time that happens this will happen. Oh okay. So you're saying that you
Before seen this well it's like and what it is is like you know sort of this backwards application of narratives. And it's not that there was no cause or there is no true narrative. It's just that it's not easy or clear to see what is the true cause of what are the true narratives amongst the many possible explanations and reasonings, you could have right, like, did it rain today? Because I did this dance or did it rain today because you know, the clouds, have, you know, heavy whatever precipitation. And why do they have that bill because of
They changes in weather and whatever else. Like, you know, it's very, it's very hard to separate the people who think things are happening because they did the, they think it's raining, because they did a funny dance.
It's just that we can predict certain human behavior relatively reliably. Like, you know, the whole Pavlov's dog thing. Like, I know that if I do this, this and this most of the time, a creature is going to react by doing X Y & Z, and I was, and it just kind of has always baffled me. I'm like, well, why can't we just take all of this input and put it together and figure out what the solution or what the cause
And that's always baffled me and it also freaks me out that so many people who I view as smart say opposite things. Do you follow a Zero Hedge on Twitter? Yeah, so Zero Hedge is like this pretty hardcore. I don't know if it's like Liberty Libertarians, the best way to describe it but like they're pretty much always like Doom and Gloom and every article is written by the guy from Fight Club. What's his name? Tyler Durden Tyler Durden? Yeah and every articles written by that guy,
And their Twitter profile. They only tweet and caps every tweet is a is it caps lock and they tweet? Yeah. They tweet the scariest stuff all the time and it's incredibly easy to believe in trust for some reason because I don't know what it is about emotion that I just automatically assume that the worst is actually the truth and I've had it like, unfollow. That did you have you ever do file that
handle?
Yeah, for sure. And I would not unfollow it, but I totally get what you mean, which is that, like, if you follow Zero Hedge, you're just like, wow, all of the big people in charge are sort of idiots and all of the stuff that's going up, is, you know, overvalued and overinflated and over everything and like, you know, no matter how bad it is, it could get worse. Don't think that this is the end of the pain, right? And and that, you know, like people have said this about like, you know, people
Predict crashes and recessions. It's sort of like this guy's predicted, you know, a recession 13 out of the last three times. It's happened. And it's like, you know, if you're every year you predict a crash, you know, you'll be seen as a genius because you predict it for three straight years. Like you then it happens like, well, you weren't wrong. You were just a little early. And then like, you know, all those years where things are going up, you know, you're again, you're just sort of like you're just early and so it kind of pays.
Somebody said this the other day, like I would say in general, like in a bear Market, you know, it pays to be a pessimist and an a bull market. It sort of pays to be an optimist and somebody who's always a pessimist or somebody's always an optimist is not going to have like long term success. The ability to shift gears between like optimism and pessimism and knowing when to do what is a like highly underrated trait that very few people
have. Let me tell you what I'm doing with the, I don't exactly have a business. I don't really have like
Business business. But I have a small version of that that might become a proper business. Let me tell you what I'm doing and then you tell me what you're going to do. But basically my reasoning and keep in mind, I'm like a, I feel so stupid when it comes to this finance and economy stuff. I don't know, I'd really don't understand anything, but my belief is basically like, well now's the bottom and actually discovered this with the hustle where I was like I was a creating something that people kind of dismissed or thought it couldn't work but then it,
It takes like four, five, six years to get to like a substantial business. And by that point people took it seriously and I was the biggest and the best, and therefore could get acquired or was making a lot of the revenue. So, with my the thing I'm working on now, my my logic is well, now's the time to work really, really hard. And it might suck for one or two or three years. But when things start changing a little bit, that's actually around the time where I'm going to have a team. I'm gonna have process Off Systems, I'll have product Market fit, and then we could accelerate really hard.
And because we've already done the hard work during the hard times is that is that kind of how you're looking at it too a
little bit.
Yeah, definitely I think that's that's definitely the case. So what I said was I said to kind of three things to myself, I said number one, this is a good chance to remember what I truly believe. It's like this is like, first, I needed to calm my nerves because if I'm in a sort of fight or flight, if I'm in a state of like Panic anxiety and stress, I already know, my decision making is not very good. My decision making is at best rushed
And at worst it's like, you know like operating from a place of fear and therefore, all I'm trying to do is like, you know, like minimize pain and never like get any any advantage out of it. Just like minimize the amount of disadvantage I'm having in the short term and so I hired by first step for me is get out of a fight or flight mindset. And so, that's where I first check myself. I'm like, what do I really believe? I truly believe this in the bottom of my heart, I don't mean this in an arrogant way, but I truly believe that like if
If I look at my life over like a 10 to 20 year period from here, right? I'm in my early thirties. So by the time I'm 40 or 50, like, I think I'm gonna have more money than I'll ever know what to do with, to me. That's like despoiler of my life. It's like if I flip to the end of the book I'm like, oh, it ends happily ever after. Yeah, like, I truly believe that truly believe that, like, I'm just going to keep doing business projects. I'm going to keep investing in things and like on the whole, I'm going to end up so far ahead. Even if any individual investment or any individual business project, doesn't work out in a 10 to 20.
Period. When I check the score at the end of the game, like I'm going to be ahead. I'm gonna have more money than I know what to do with, in my personal life. I truly believe that about myself. So if I knew that was the ending, there's no real reason to panic. Like if I know that's what the score is, at the end of the fourth quarter, then like, it doesn't really matter what happens in the first quarter. Like, I should I should for sure be playing and doing my best. But like, it doesn't matter if I fall behind or if I lose a little bit money. If I, if the score doesn't go my way for this next 12 to 18 months. That's okay. So that it's like I got to remember,
I believe that or not. Alright, I do believe that then chill first. Chill the fuck out. Okay, that's
that's why you won't let me. Let me let me tell you something, though. Really quick. That let me be the huge pessimist here. I believe that that is true about you as well. I believe that that is true about a bunch of people who we know. But here's the thing that I think about all the time it's like I don't want to be I don't want to have more money than I know what to do. If when I'm 70 I want to fuck it. Now what I'm young and experienced all this crazy stuff it like, it's Joy life, I don't want it. Then I want it now.
Bye-bye then, I don't care. Like I'll I'm okay with having way less. I want it today. I want the freedom. Now what I'm healthy and can go do whatever I want that's why I freaked out with
Mike.
I'm with you but it's sooner the better, it's not now or never so sooner the better is very different than now or never and so okay we got a sooner, the better mindset. So we're going to take a bunch of shots. We're take a bunch of action now to increase the odds that it comes sooner rather than later. The second thing is, does it matter did my day-to-day actually change because my stock portfolio, my crypto portfolio my net worth changed, right? Like your net worth is not a figment of your imagination but it's sort of like a figment of your like ego or sort of like a figment of your like
You've sense of safety. And so like in reality, the stock market go down the curtain Market, go down, it doesn't actually change my like day-to-day lifestyle or Comfort based on where I'm at. For some people, it's going to change that but for me it's not going to change that. So that also tells take the edge off which allows me to think with a clear head, then I start thinking
are not changing how you're not changing your spending
pattern.
I like in a small way, but nothing that like my happiness on a day-to-day level doesn't change whether I, you know, like like, you know, have a chef or not, you know like oh cool, it's cooking season then right. Okay cool. I'm buying I'm going to I went to Trader Joe's yesterday. Instead of Whole Foods. Yeah I shift some shift some small decisions but like that's cool Trader. Joe's sick. Like you know who cares like those sorts of things. Don't actually likes way how I feel
wait? I was gonna get another car. Did you actually do that? Guess I'll hold off on
that.
You're doing Trader. Joe's? A just
like, literally literally I like, but again, I like to just isn't that big problem for me, because I drove for extra blocks. Went to the Trader. Joe's, you know, like cool as you know. So, you know, and again, not everybody is fortunate where like, these are like their situations. I get that. But like, I'd like to believe that in general. My, my day-to-day like kind of Happiness quotient is not so so weak that it's like dependent on these like material or
Kiddo, like frivolous things like yeah, you know sometimes I get stuck in traffic. Well guess what? I don't know, man. Ideal baby. It's a concert, right? Like a
big-ass. Honeycrisp apple from Whole Foods is not trivial if you ask me. Yeah. But
I've always had this feeling of like, I've always kept myself honest, which is what I want is to have, you know, a fat mansion and be eating a feast with all the people. I my friends and family like all at the table were laughing and joking. That's my ideal. But
what's even better than that? What's even better than having this sick mansion with the feast, with all your friends and family all around you and you're laughing at the great joke, you just cracked, okay? That's what I thought was the peak but the actual peak of the peak is you're the type of person that you can get stuck in an elevator and have fun because then you're Invincible. What's better than Invincible mode? Is like you can put me in the shittiest situation and I'm still going to be laughing. Okay, so now what now I don't really have anything to fear because my my my situation, my feelings,
Dependent on having all those those items. All right, even though I prefer them. So so yeah I think that I guess like, yeah I do make some shifts in my lifestyle but it's not like to be. I'm like, oh cool, it's a new season. Like it's tightening up season. It's like, you know, it's like getting shredded for the summer for your body. It's like cool. I'm also going to go cancel a bunch of subscriptions. I don't care about because it'll make me feel good. Like I'm I'm putting a healthy amount of discipline and like I kind of a crude, a bunch of excess fat when it was one season. And now it's time to
Glenn sand like good like you know, where am I spending that? I don't really want to be spending. You know where we re advertising? That's inefficient you know who's on our payroll. That's not really pulling their weight good. Let's get rid of all that weight now is spring cleaning baby, right? So it's like, that's the next step for me is like, you know, actual spring cleaning and be excited about it.
I've been using true bill. This is not an ad, but have you seen it? Yeah, it's called true bill. I bought like the $100 subscription. Have you ever used that?
You know, that is used it but I've used stuff like it. Yeah, it basically like looks at your subscriptions like suggest, how does it know what you're not using? It suggests what to cut, right? Yeah. Like I'm
some like I didn't realize that me and Sarah both had Amazon Prime subscriptions. Like, apparently. I thought I canceled one of them and so it catches that and it also like I just see how much I'm spending every month and I'll say you have an upcoming $300 subscription coming up and it's like oh that's my trainer. But there's been times where I'm like oh damn I thought
No, I had Xbox Live or whatever the hell that thing is called. It's a $29 thing and it's coming up and so you can cancel it. But then what they do is, if you need to cancel something that you want to call, they'll like do it for
you. They'll do it for you. It's pretty cool. Yeah, and so that's another piece of this which is me been and saffron. We were hanging out this morning and so we we all hung out together and we're getting our coffee for. That's the milk Road team and we're like, or like part of it and we were like, okay, let's just make
A real list real quick. Let's assume for a second assume, this market conditions, these market conditions last for the next. Let's call it 18 months. So let's assume the stock market. Yeah. It'll bounce back from like whatever. It'll find some low and it'll bounce back a little bit but it's not going to be like. All right, baby, we're back to, you know, everything's just keeps going up. We all printed money, right? That's not going to happen. Let's say for the next cycle, same thing with crypto. Let's say that you know companies you know they're not giving out raises or hiring as much. Let's say that customers tighten up those
Spending some revenues go down across the board, like, cool. Let's assume all that to be true.
Do we also believe that like I first some things are going to die, some things are going to survive and some things are going to thrive. True bill is something that thrives during a time like this, right? Because it's helping you bring some, you know, austerity or like, you know, Financial discipline into your life. So people are going to want that product Morse. They're going to thrive what else is going to thrive, baby. Short sellers are going to thrive right now, because they've been betting that the markets, go down and sure enough it has, who else is going to thrive? You know, the guy who's been sitting on a bunch of cash on the sidelines.
It's like, oh actually like there's things that I think are valuable businesses, like a Facebook and Amazon that are trading at all times, sort of like, you know, lows in the last decade, like Now's the Time to dollar cost average into these companies into dude. How about assets?
How about Moyes Ali? Saying he had in the interview you did with them saying it 50 million in cash and he was like I just am waiting. It's like okay now yeah. I understand what you want. Time. I understand her.
Yeah.
Yeah, exactly. I remember just as like a small anecdote like I remember maybe seven years ago, six years ago, some of that, I don't know. I bought Bitcoin for the first. I think about 10 grand of Bitcoin back when Bitcoin was like at 600 $700 67, her bucks and the next week it goes up to 800 and I'm like, there we go baby. Just as I wanted by the thing price goes up. Love it when they stick to the script and like I think two weeks later or something like that, I don't know making up time lines here but very short soon after that.
Bitcoin crash to like $200. So my like, what was 800 was now, you know, I lost, you know, whatever 75% of public math but you get the idea lost a bunch of money in that process. And at that time, 10,000 out like I was making 100 and
50k a year. I think was like my salary, 100, actually, definitely. I made it either 120 or 160. So
I remember when that was and I remember you told me you made 150 Grand a year in salary and I was like, oh my God. You're the richest
person? I know.
Yeah, I was worshipers and I knew at that time. So I was like, hey, you know, and I actually like in reality I was underpaid for, you know, those do it. But in my head I was, I was like, wow, don't say anything. They might realize how much money they're paying. You, you know, like those like I was so honored to be making that kind of money. So like I feel good that I was honored like it's feels it's great to feel honored at what you're getting. That's actually an awesome feeling to be in versus consistently dissatisfied, but like, I remember, I went down to 200. I walk into the office and I was like,
In about the like the crash of I was like my Bitcoins. Like, you know, I'm very public when I invest in things, which basically often look like a dummy but occasionally makes you look very smart and I was like, guys, my bill calling for just my room. I forgot I put a 10 or 20 grand some like that. I was like, it's it's like all gone now and ferc on was like, he's like this is great right? Like you know, do you like do believe less than Bitcoin just like then? You did two weeks ago, like did you learn some new information, like besides the price changing? Like, did you learn any new information of Bitcoin?
That makes you less bullish on bitcoin. I was like, no, like barely knew anything to begin with and like nothing changed and he's like, cool. So like if you bought now, you can bring your average cost basis down to like 400 and I was like, oh like yes, that's true. And I went home and I did it and I was like, like I remember going from like just what I thought was the only response. I thought. The only response is bitch and moan and then he kind of pointed out will like did your actual conviction change or just the valuation.
As like right well, I don't know. My conviction didn't change, not that to say, I had a ton of like very well thought through conviction at the time but like it didn't change and so I did I lowered my cost basis to 400. Now as Bitcoin and Bitcoin today training like I do 20 320,000 like that but like let's say on the average last year has been like 30 K. So that, that's the difference between basically like an 8X and a 4X in your return. Was that one conversation during that one time? And I've heard this many many times before which is like, you know, fortunes are built.
During these bear Market times. And it's really for two reasons. Number one, if you start a company, you're going to be like the lean mean cockroach, you're not going to have too much competition and you're going to build up your concerns, your kind of team and consumer-based now. So that as you know, as the tide lifts all boats, you're the biggest fucking boat. That's what happened to you with the hustle and like, that's what happened to many companies that started during, you know, let's say, the the recessions or bear markets, the same thing happens with investing. It's like, well,
The goal. If your strategy with investing is to only buy in, when things are going up, and then like cell or do nothing, when prices go down, like, you have inadvertently, subscribe to a buy high, sell low strategy and like, you know, I think we know that that's not a winning strategy and so like, you know, well then what's the opposite of that is the opposite of that is to if you have conviction or if there are good assets that are underpriced temporarily like there's a dislocation because of panic.
Here, like those are the times we're supposed to buy in very hard to do so because your mentality is like, like I just lost a ton of money. I don't feel like going up putting more at risk but in reality we kind of know that is the right thing to do. For the if you can pick assets properly
dude, what I've been learning about this and I tweeted this out was like I'd rather just earn more income and build more companies than worry about these losses. So let me can I let's let's shift a little bit.
I tell you about a company or this. Remember how you said, I find these things that are kind of interesting and weird. I found another one and I want to do about it. All right. Have you heard of this conference called shop talk?
Shop talk. No name sounds familiar one second. Let me go to. This is start to describe. Let me see if I have heard of this.
All right, so it's a conference that I think you would have been involved in because it's for e-commerce people, but it's not just like it's not like d to see entrepreneurs, it's like Shopify, as well as like every Shopify, plug-in as well as like retail Brands, like like the founder of, or the CEO of J.Crew might go and talk to like the sea, talk on a panel with like
The someone that stripe, I don't know. Just like it's like online Commerce. But like for retail stuff that makes sense. But it's like Phoenix Arizona, the use case. So who
goes, I'm Ecommerce store. So should I go to this?
Probably not, but if you're like, you would go and speak and like Executives at Gap, would be like, oh, like these young startups, here's what they're doing. Maybe we should, like considered changing our strategy, to XY and z, or where we're making apps. For this, we're making software for this ecosystem lat.
Go and talk to other apps and maybe we could do business together. That makes
sense. Let me ask you slightly slightly differently. There's like kind of like trade shows or like it's a trade show for this is where it's okay. It's Market, Rachel, got
you. It's a trade show, all right, but here's where things get interesting. So, the guy who started it, I linked to his his LinkedIn down there in the document. And I think his name's Jonathan Weiner. And he has this co-founder, his an Indian guy named. I forget the Indian guys name, but so,
So listen to their background and let me tell you what they're doing now and why this is so fascinating. So I really liked LinkedIn article from Vox and it said the guys behind money 2020 conference want to do the same thing but for Commerce. So what that's what that will explain is, basically this guy Jonathan and his partner. They started a company. By the way, I saw you smirk. When I said, the guy's last name, that was hilarious. I'm
trying so hard to come up with a good joke and I just, you know, my filter in my brain.
I was like, you know what, not worth the risk.
Yeah, I saw that. So this guy and his partner Jonathan way nerd is in his Indian partner. It's like you and you and me like wiener in the brown guy. So this guy, they had an ad tech company as well as a payment software business that they sold for hundreds of millions of dollars. And then oddly, they went and started a conference and it was called money 2020, which was like a fintech payment processors,
they'd Show Business and within two years, they scaled it to like 30 or 25 million in Revenue with 10 million in profit and they sold it for hundred million dollars right? When they sold it, they went and started the same thing and they called it shoptalk and they did it for Commerce and they sold that for over 100 million dollars and they sold both money 2020 and Shop talk to two different publicly traded companies. So all these numbers that I'm saying, you can actually go and look at the numbers and like verify the acquisition price as well as the revenue. Now, I noticed that
Of the founders spun off and he's doing a different thing called like the fin Tech Meetup or something involving fintech. And then the other guy is doing one, call the health, it's pronounced Health. It's spelled h l th.com and he's doing this trade show business for healthcare and they're basically doing the same strategy every single time and if you go to all three of their of their conference websites and you click the about page, they have these really cool cartoons about cartoons instead of like head shots of each employee.
See, they just do cartoons. They've done that for every single about page, so they're more likely than not like hiring like the same people, the same graphic designers this because I'm a complete. Yeah, they're not compete, probably says like, look, you can't create anything in the fintech space anymore. You can't create a thing in the Commerce space anymore and they're like, all right, let's do Health. Let's do this. Let's do that. And it's so interesting that they're getting into conference and trade show businesses as opposed to software and they have crushed it. They are crushing it and they don't raise money and they just like it's
Every three years, they start something and sell it for a hundred million dollars, and it's the same thing. And they've done it two or three times. Now, isn't that crazy?
This is amazing. So you've done it again. Sam. You have done it again. Dude, I love these. In fact, I remember you telling me about money 2020, a little while back because you've always been interested in conferences, trade shows businesses, from the hustle Condes. And I remember every time you told me about these, I was like sort of consistently blown away as to how much money these make. Now what do you think is the Playbook to do this? Because, like, for example, I'll just kind of transparency. We've talked about this with the milk Road of like, dude. There's a lot of like there's a lot of
And there's a lot of moving parts to like people who are, you know, have some interest in this weather, it's like, Wall Street. People kind of want to get educated on this stuff, you know, Insurance. You know, let's call it mutual funds hedge funds, Bankers, whatever, and there's like, crypto people. There's VC is like all these different people who are like professionals and there are tons of conferences, right? So it's not like some uncompetitive space but what are these guys doing? That's better or different. Because I don't believe most conferences. Businesses are scaling this fast.
Just or selling for this much. So what are the what's this guy? What are their what's their playbook compared to how most people do it, you know,
a little bit. So the misconception with a lot of
these make some conjecture make some guesses because what for yeah exactly.
And I've tried to like deconstruct it just based on the outside. But so the misconception about conferences is that you need cool speakers and people come to watch content and as I've studied these guys and read their quotes and figure out exactly how to do it and I ran a conference business that made millions of dollars a year. I've
Is that the real money like the 20? 30 40 million. Dollar-a-year money. It's not necessarily a conference. It's a three-day transactional event. It's, you're creating eBay or you're creating Main Street with stores on the on the street and renting it out, you're creating that but it just so happens that's going to happen in three days. So a years for the business is going to happen in three days. And so what you have to think about is your, your speakers are just the bait to get the right people to come. And then once a certain
And right, people are coming the rest of the right. People will come, and they are justifying all of it in the, their justifying, all of it by a couple things. The first thing, they're justifying it because they say, shit our competitors there. We have to be there. So that's like a really big thing. And so, I've talked to my friend who runs block works that other crypto media site, and they have this huge crypto business and he was like, man, it's pretty crazy. Like, if blank company's coming other companies like, oh, we got a common, can we like
Better both of them. And so that's like a really common thing, but the second thing and more logical thing is. All right. Look, if we're going to buy this hundred thousand dollar Booth, we got to close all these deals. Who's you know what shot callers are going to be there. And we have to do a really good job of making transactions happen. So that's a really big thing. Is, you have to realize that this so there's this guy named Sheldon Adelson. You know who that
is?
Yeah, he's like the Vegas casino guy right there. Is that his
car? Yeah he's a mean as fuck old billionaire. He's like known for being like a huge asshole and he's worth like 20 or 40 billion dollars out of the Hut looking guy. Yeah. Like he's like looks like this and he like thinks that like weed is like the end of the world. And so we like buys all these ads about how like weed is you remember like those commercials like Julie used to care about stuff now? She's just smokes weed all day and that, you know, like it's like it's like
Someone this is your, this is your, this is your brain on weed. It's like cracks and yeah, it was like, it was like, they used to have these commercials with like these someone like melting into the couch in there like she used to go for runs all the time. Not she just sits and watch TV it like anyway, he's like a huge anti weed guy and so it but he's just like 90 year old guy. I think I forget what he owns but it's like the largest he basically
Chris guy definitely just had like a bad weed experience. He like definitely smoked weed in college and like Peter, Pan's got made fun of for like there's got to be
Some deep-rooted
like I looked it up a little angst what is it? So that it is serious kid. I think became a drug addict and he like thought in this guy like group Tweed and not in into the same as all that other bullshit, which is not, which I think is crazy, but he basically started this event called comdex, which eventually was acquired for a billion dollars by SoftBank and it began, it became. What's that thing? The consumer electronic CES. And I read, I would read all these old articles about them.
He goes, you know, you're in the conference business and now you're in the real estate business, building up, Las Vegas strip. What are you doing? And he goes well, the conference business is the real estate business. What I learned early on was I got to get people in foot traffic to my event and then I'm just selling real estate at a crazy high square footage and it's the same thing. And so that's why I'm into real estate now. And he basically built up all these hotels, I forget all the casinos. He owns the, there's like three big biggest casinos and he owns one of the biggest one. And anyway, so these are
Vents are rooted in like real estate and foot traffic and so that's really how you do it. The second thing is it's got to be be to be, of course, a fucking Ted Talk. Is like the coolest thing out there but like you know cut people coming to like here, talk about why sleep matters or like how to cure malaria. That's unfortunately not where the money is, if your name is anything but Ted, so if you're anyone else, but Ted, don't do these, like sexy, things do boring-ass B2B. We're here to get some deals done and we're going to sell you some shit, you know. It's a bunch.
Bunch of white dudes with tight blue jeans. I'd like those brown leather shoes and tucked in collar shirts, just like you know, sales Bros. That's what that's like, where the money
is at least. 40 percent of participants must have a tucked in button-up shirt or Polo and, you know, like half the jokes need to be about their wife, you know, like something something, complain about their wife and then like, if you said the old ball and chain, you'd get like a default Smurf from anybody, you know, like they're bad.
Age needs to be like it, a semi tucked in under the belly. Like that's who you need at these conferences for this to work.
Yeah. And if you don't have a Tucker in your crew you're out you're just you're not part of this. You have to have a Tucker in your crew,
right? So it's like a dog. I could bomb sniffing dog that's just looking for Tucker's in line. Yeah I think I should not enough doctors in the see this cute shut it down
so that's
what a German Shepherd.
That's that's where it seems. The money is
Is like joining these industries that are fast growing and making it a real estate, you thinking like a real estate person.
And how do you, how do they go get people to go buy these tickets? So, like, I'm I'm assuming they're basically selling or is their model, you sell tickets for a couple thousand each and then you sell sponsor booths for, you know, tens of thousands, each something like that. Is that the model? I
think what they do. So I went and looked at the revenue and so the revenue and year one is like two or three million and then in your to it's like 12 and then your three, it's like 30 So based off of that and it's
Bunch of marketing materials and as well as their head count on their about page. I think what they do is they just give away a bunch in the first year in the first year, you're just trying not to lose your shirt and I also think that they when they sell sponsorships which are actually can be easier to sell for these things, they like only giveaway x amount of tickets and for the rest of the people to come, you have to purchase it. And once you get a certain amount of sponsors, it's kind of like we used to host. We used to host events,
Ants and we would purposely have like as many speakers as possible because each speaker would bring like 10 people. And so I think it's kind of like that where each sponsored company automatically brings a small crew and that is how they actually do it and because they don't they spend a lot in marketing though and they based on their team. They have particular, you know, that
Spider-Man meme, the Spider-Man mein were all pointing at each other like yeah Spider-Man. It's that but just sponsors at the booth being liked By My Side by my thing. No by you by might be
Yeah, I'm here to sell that to bottom.
Yeah, it's a circular economy of just like, you know, buying buying one another's. Crap. But anyway, it's kind of cool what they're doing and I think this business, I think events can be a headache, but there's a way that you can build it, what
what I would do. By the way, if I was International, I would study these guys and I would do the exact same thing in Europe. Then I would do the exact same thing in Australia. I would do the
Exact same thing in India, and in China, and in South Africa, like wherever you are. There is a version of this that can be built locally. That is not going to be competitive with. These are basically, like, this is a cloneable template in my opinion. I'm sure it takes good execution, and I'm not saying that but I think this is a business that can like generically work in other markets and either it could be equals or other countries.
There can be more than one winner you know. Like you can go to more than one conference a year and so it's not a winner, take all
So it's kind of interesting and interestingly, all the companies that have bought these guys as companies have been European and I looked online about what they were doing. And one of the big things that they are doing was at first of all, they've gotten really good at selling. So they host the event 2022, and at the end of 2020 to, they already have 90% of the revenue for 2023 because you sell Depew upsell the people like right away for the next year and you could sell multiple years back for a second thing that they're doing is they're starting.
NG to charge money for online communities. So like, all right, you met at the conference, you can keep this up and like and so they're doing online communities. And that's one of the reasons that's the business one of the business I'm interested in. And that's why I've been studying this and figuring this out. It's just this is a super fascinating thing. I
think
It is, this is great. I really like this one, anything else on this, otherwise we could do another topic
now. I don't I fucking I just
so I have so much stuff back, loaded by the way and I know I spent like half of 40 minutes at this podcast just being like the mentality of a downturn but again I think it's the most, whether you're an employee, your employer or your, an investor, like nobody is going to be spared from the economy going into a recession to stock market tanking in the crypto Market is tanking.
And Global inflation. Like this is like, you know, like you like Oprah comes out and she's like, you know, you get a disaster, you get a disaster, you get a disaster to everybody. Right? Like, nobody is gonna be Untouched by the effects of this. Some people going to get hit to the point where their business goes under their, you Claire, bankruptcy personally or in the business, whatever. Like that's going to happen but I don't see anybody getting Untouched by like a stack of problems like that,
man. When I remember when they bite,
I'm was saying that Putin was going to evade invade Ukraine. And I was like reading about Putin and listening to Ben's podcast how to take over the world. And I was like
Hey
Putin. Why do you why do you want to fuck this up for everyone? Like things are pretty awesome right now. Like what are you thinking? Like this I had better that's just the conversation. I wanted to have like you know, like Putin like everything's pretty pretty good. What what what like you're gonna blow this for everyone? We're all gonna get screwed and that's like a conversation that I've never hidden
classes.
The kid in class who raises his hand. It's just like, hey, miss you forgot to collect the homework and it's like, dude, what are you doing? Are you jack your 7 minutes away from getting out of here,
dude, do you buy a? Okay so this is like sounds like a very like a yuppie ass whole thing to say, but I don't really look at gas prices because I had on a drive that much. But, you know, it's just like it's I gotta buy gas and it's not going to hurt me. Yeah, however, much it costs, I'll buy it and I was
Even up here from Austin to Brooklyn where I'm living now. And I was listening to the news and talk about gas prices and I was like, oh shit I have even looked at the gas prices. I've been driving up here. I'll I wonder what it is and it was like 550 and it was crazy it. Again, I know like what the news was saying it but I just wasn't looking because I don't drive that much. What's the gas in California, where you are, are you paying like,
650?
Seven dollars a gallon. How the fuck are normal people doing this? That is crazy. That is crazy seven dollars.
Yeah, when you said 550, I was like, wait, you're saying you found a good deal if you were trying to say that's a bad deal, right?
I thought that was real. I mean, I live. In California, two years, I remember. California was $5. But what is it at
Austin?
Dude, I don't even know. I just looked in like West Virginia. When I was driving up here, I don't pay attention to gas prices. I don't drive that much and I just don't. I'm buying it no matter what it says, but like it's seven dollars, ha ha. This is where we saw, by the way, fucking fools right now, how much gas is a car? Take? I don't even know, like
At me of costing $150 I guess to fill up. Like, how big the tank? I don't? Yeah, I drive an
SUV so it's like, you know, 20 gallons, basically. All right, Jonathan says, 450 and Austin,
dude. So you're spending $150 to
get gas.
Yes. Yeah, it's bad. But, you know, asking for a friend, you know, like okay I got like a, you know, a card that says like you should use the good, you know, pay the most. I'm going to go to the gas station guy pick the pick the top of the three options. Like
let's just say, how do you think what your SUV
I got a BMW X5 it's like let's say your boys been putting the shitty one in for a while. Like you know, does this matter is this is this like marketing or you know like do I pay some price?
Later in life or to pay some price. Now like I actually never really knew how big of a deal that is like, is it pretty strict?
I don't know. But your pay. It says, I think I feel like, you know,
man,
I don't know, but I'm gonna be honest, it doesn't sound great. It doesn't sound like. That's what you want to be
doing.
To me, I'm like it out. Is that this seems like a recommendation, not a rule and, you know. So I've been going with the 87, whatever that stands for instead of the like 90 or whatever the the top-end gasses and I've just been like you know, okay. So
The most expensive thing is I'm
studying, eating McDonald's.
The most. Yeah, I don't even know what the yes basically around. Seven bucks. Seven bucks a gallon. I think if I think that's kind of the top, oh my
God.
That's crazy. Yeah, that's that's wild. So every 18 miles is seven dollars for you
basically,
Yeah, I don't know, I don't even think about it like it is what it is. I need to get places and like that's the cost of cash right now. Like what am I gonna do? I'm not gonna drive to West Virginia and get gas. I'm not going to not drive around you know, like I do need to go places and so you know, it is what it is,
of course, it's not a big deal for you. But you remember how we were talking, we were talking about how the economy was crushing for years and years. And I've got so many friends that they're like, man I've got I've been in my apartment for a year and a half.
For two years, I've got a money burning, a hole in my pocket, like I haven't bought anything out. I have I have all time high savings. I'm ready to save and all these people are quitting their jobs because they're like FM, like I get these checks, I've saved up money like I'm not taking this thing at $7 a gallon like people are just going to run out I guess, right? I mean like you're just going to run out of savings.
A huge amount of people. Okay.
I can't you gotta cut back, right? So you know, I cut back down to that low end gas, so I could do to save the 30, 40 cents, a gallon, other people are just kind of Drive less, so there can take public transport or they're gonna carpool or they're going to find something. Like people will find a way is, you know, my main Channel mentality and like, I don't know. I said a lot of my life living in like Jakarta or like Beijing. You just see people like in Beijing. Right next to our house. There's just people just shucking corn like all day in a this
We're going to squat just like removing husks from corn for like 10 hours straight in the Heat and they were just like you know and then they would like take their breaks smoke a cigarette and place a mahjong and like you know like that's what they did and they were fine and then like you know your driver had different set of problems in like a Jakarta other, like an Indian people just burn trash on the side of the road because there's no like waste removal thing. So they're like you burn it and then it's gone as a yeah but like it smells awful all day and then when you talk about this is like, how are
Mel's like no, no man. That's not how we are has to smell. But like, you know, I don't know you the range of how humans can live survive and thrive is so much wider than like, you know, the average person thinks and so, I don't know, like, I don't know. I just don't really pay too much attention. It's just like, you have to like, I don't know. He's got to like out of figure out a govern yourself in a new world. It's like dude. Are you a self-governing individual or not? Because like if you are not a
Of governing individual every day. You're going to get punched in the face with bad news right now and like, you got to learn how to Parry a punch, otherwise you are going to get back knocked out by just using the most people to the knows every
day. Much like I just got done, I was in Missouri for two weeks. Most people aren't like that. They're just like their. Most people are not that resourceful. That's what I've learned. I actually think that the, our audience is like that most are not like, oh, I gotta go start something. I gotta do this, I gotta
I think most people will just are, are just going to be fucked. That's I mean that's really what I think
so. So I'm writing a book right now and I've been trying to book I'm using that like scribe media thing where you they like, write the book for you, whatever. But is it on your content? They just, they write the words after you say it to the guy on the phone for like two hours every like week or something. I don't know if it's awesome. I'm loving doing it because I'm like, oh cool. I get to like, put something down on paper. I got this fun and I'm not going to like sell the book. I'm going to do something.
With it, but whatever. So basically point is, the start of my book is that everybody wants the same things, like everybody wants to be like wealthy. Everybody wants to be like, in great relationships, great family. And everybody wants to be like, in, you know, great shape. You look at like, Okay, cool. So like, if everybody wants that and that's all achievable than certainly, you know? Like most people are doing that now, okay? Half people are. It's like most people have the exact opposite of that result.
Most marriages are ending in the unhappy or ending in divorce. Most people in America are you know overweight or obese. And most people don't have like you know a little more than ten thousand dollars of savings in the bank or whatever for like a rainy day it. So everybody wants the same things, everybody wants to be, you know, you know, Rich fit and madly in love and in fact, everybody has the opposite. And so like, if if you think like, most people think you're going to do what most people do and you're gonna get the result, most people get. And the sad truth, is that the
People are getting are not very good. And like I said, at the start of my, like, that's the premise of my book, and this is start. And then the second part of I guess, like, I would say, a controversial thing about me, is I am totally, okay, not taking into consideration. Most people's situation. I am tall. So, like, for example, I always sounds like an asshole. Think I understand, I said, putting a purposely,
Provocative way, right. I did not want to soften that. What do I mean by that? Like, I always talked about like, oh, I love to teach and I want to be a teacher. So most people see that as like, some like Mother Teresa, you know, like sort of like save the world. Like be the educator, who helps all? I'm like, no, no, I do not want to try to educate everybody or teach everybody. I'm like, most people are horrible students. They don't want to learn anything. They're not going to learn anything, they're not going to do anything with. Even if he told them the exact right answer or how to think, they're just not going to do it. So like why would I waste my energy?
That like no no my preference is like in a population of 100 percent of people. There's like three percent that like really want to know the answer and of them. Maybe like twenty percent of them are going to be able to actually take action on it. I'm only going to try to teach the driven and motivated and capable like and that is not as like Society, like socially acceptable point of view. But it is my like operating philosophy is to like myself. I focus on the controlling, the things I can.
Owl and not other things and secondly, like, even when I'm like talking about what most people should do, I know that most people are not going to be able to do that, or want to do that or choose to do that. That's okay. I'm not talking to most people. I'm talking to the one to three percent of the population who like wants to thrive in those ways and I hope everybody else said, listen to it and says this guy's a jerk and like does so out of touch it's like and they leave, they leave my Orbit and they unfollow me completely because I'm like, I'm, I am
Going to be intentionally out of touch in the same way that I intentionally avoided, that's hilarious. It is my good part of my core strategy is to be out of touch and avoid the news and like, not not learn from, or speak to the common denominator of the population. And I know that all of that sounds completely awful to some people. And but, you know, I'm okay with that. Like it. I do believe even if you disagree,
with that, I hope you agree that like I'm allowed to have that choice to little do that and if you don't think I have the choice to do that like you know then I disagree with you and all of your ways of
living
Yeah, you're like if you I get that if you don't, if you don't think that my opinion is good, I get that and you're fine, but you're wrong and I hate you.
That's basically know it. What it is, is
wrong. If you think my opinions wrong, I understand. And I would expect that from a lot of people, if you think I shouldn't be allowed to have buy a fitted or to act, on my opinion. That's where like, there's a difference between I disagree and that's not allowed or that's not okay. Or no, you can't do that or, you know, Lynch him, you know, like there's a difference in like being able to disagree.
Disallow, I would say you're, you know, like I really dig a little far with the Lynch. Yeah, they're gonna kill him. Yeah, lunch. Um, yeah, yeah, yeah. That's, that's probably a bit harsh.
All right. That's the Pod will see if people dig it. I dude, what if tomorrow, it just goes back to
normal.
That would be nice by the way. If, if you want to cancel be I hope people get our voices mixed up and this has been Sam talking about whole time. Why does he looks? You here is Sam. I think they're saying that you AR are as you could find him. He's a filly with HubSpot. If you want to go get them, that's the guy to go get if you didn't like what was just said, dude,
I still get people messaging me saying that they they confuse us still. I don't
Understand that I guess I think they're people go watch the Youtube video like shit. I've been had you guys opposite mixed up for like a
year?
Yeah, I think what they're saying is I look beefier, but I talk nerdier and you look nerdier and you talk beefier. So
It is what it is. You, you look down and you talk
smart. And I look smart and I talk,
dumb. All right, we'll talk soon.
Peanut butter and jelly baby. It's a perfect
copy. Yeah,
I feel like I can rule the world. I know I could be what I want to put my all in it. Like a Days on the Road Less Traveled never looking back.
