Favorite Finds: From McDonald's to Twitter Famous, Pelosi's Finances & How To Close A Deal

That they said this line that 11 goes. That sounds silly. I understand that that my whole day is just about posting on Twitter but everybody just got a thing. That's my thing. Okay. And he's like we've all got one

thing. That's my thing. I love it. I feel like I can rule the world. I know I could be what I want to put my all in it. Like all days are.

All right, we have a special episode. We're going to talk about cool content that we've consumed. This might be short.

T 25 minutes but you want to kick things off. Yeah well I want to say why I think this is a good type of episode to do. We know one of the best ways to change your life is to change. Like your, if you don't change your body, you'll go change your diet. Are your habits, your workout habits or your eating habits. If you want to change your mind, you need to change your info diet. And so one of the questions I like asking and I know you do too, which is like, you're like it's like the dorkiest question ever. We probably should find a better way to phrase it. No, it's a great question but it's

Answer is so good that we don't even care how lame the question sounds, but I've heard you say this word. Like, so what media you consuming? So what are you like? What are you reading? Nowadays are like, what content do you like to consume? Which is a. I do that job interviews and people will be like, oh, I read like The New York Times. I'm like no, come on. Like what subreddits are you like consuming do use. Reddit. What about Twitter on Instagram? Who do you follow? What are you getting at? Who's influencing you are lucky this. We were like what? Reddits, what subreddits do you go on? Because his brain was it was like he's fine.

Firing off all these awesome things and all these different areas. It's like that doesn't just happen by accident that happens because he's got a set of interesting inputs that leads to a set of interesting outputs. We as MFM want to be one of those interesting inputs for you so that you become a more interesting smart you know, person based off of listening this but we're just one thing. So what we want to share is what are the best of the inputs that we read listen to or watch this week that maybe you should go check out? So that's the premise of this

I wish more people did this. I love people that I find interesting. I wish they would be more. I wish they would curate for me like you know, here's the one or two best things I read or watch this week or listen to just to get my mind going and show me cool things, I should go. Go do anyways, that's the

Spiel. I want you to kick it off. I want you to do the top to all three years ago. So once you kick it off at the top one.

So one of the best things I watch this week is Bill girlies talk at all. Would have you heard his his talk that it did at the all in conference?

Yeah. So he did a talk, I believe it was about tuber and Regulation and like, some of the surprising things they

found. So, Bill girly was like, lead investor in Uber and he goes to all in and I expect him to talk about, I don't know Venture Capital business investing but he's now retired, he's a retired VC. So he's like, kind of in the no fucks given mode which is great. Like, you know, when you get a really smart person who now feels like they have nothing to lose, they can go off and I feel like that's the best way to describe this. It wasn't a talk.

Bill girly, win off. And so what he does is the talk is titled. I think it's like 2851 or something like that. Some number and he's basically, the talk is like that's the number of miles between Silicon Valley and Washington DC. And what he does is he talks about regulation and how screwed up it makes business. And so, he goes through example, after example, and it came to me, it felt almost like a John Oliver. You know, when John overdose Last Week Tonight, things where he just has a monologue. He's like,

By exposing something that's screwed up or like coffee. Zilla does this on YouTube? Or he'll go in and be like, Logan, Paul scam people and let me just expose the whole big rift. He exposed the grift of Regulation and he's like, dude look at this, like Ovid happens. So they passed these laws about covert testing and look at this the same test in the UK or Germany cost like you know, seven times less as it did in the u.s. Why? Because in the US

Was mandated that only these two companies tests were going to be allowed, and in Germany was a free markets of the test, the cost one way down, or he would give an example of he's like, you know, here's the guy who passed this law and he says that these are the only three vendors that the government can use. And so they charge this crazy amount and then guess what? Here's his LinkedIn. Oh, what do you know? Five years later he's on the board as the chief. Whatever at that same company that he handed this prize to and it's like the grift Is Real. At the thing I loved about this.

Because you're like damn that was a great talk. He's like I've been working on this for like 15 years. He's like basically the last 15 years. Every time I saw something that was just complete grift, I was screwed, it's just a effed up that part of the system I wrote it down and made a note. And so he's like this talk is basically 15 years in the making of me kind of observing what screwed up about the way that Washington works at the end as Mike drop is basically like, he's like I called this talk in a 2051, that's the number of miles between San Francisco DC. And when I talk to people in

Seeing the ask, you know, how does it Silicon Valley, you know, do so much Innovation? It's because we're so fucking far away from Washington, d.c. like, we're just away from the poison of the way that that place works and where the farthest possible place away on the map in the United States from from DC. So, I love that

talk was there any like promising parts of it or like, this is going to change? Or was it like this is? Well, at least you're

like, what do we do about this? Can this change is I? Well, the first thing is this, we have to, like, expose this, right? Like, you know, gotta shine,

Light on it. Because, you know, the bacteria sort of grows in the dark. And the second thing was, he was like, you know, it's hard because the incentive is the people who could change the laws. That would say, Hey, you know, maybe if you write the laws about these companies, you can't trade their stocks. For example, like

we said, this in the Pod. Yeah. But the people who need

to pass that law, they're the ones who are profiting from this. So he's like, it's almost impossible to change that incentive like. It's like, they would have to do that. They need so much pressure in order to

Make those changes because they're not incentivized to do it. In fact the opposite their entire incentives to keep the system the way it is.

There's this interesting thing that's going on where I don't know anything about the government. Remember if it's the Senate Congress, whatever it is but it was like one of the few things that both of handful of like hard, right? Republicans and hard left, Democrats were agreeing on where they're like, all right, we're going to create like a political Index Fund where you could only have. If you're a politician, you have to you can you can have money but it must be in this particular index fund. And so

like your you can't own individual stocks, you know how Nancy Pelosi's accused of like, doing whatever. And then how I think it was the head of was it the New York Stock Exchange? There's a one of the companies like two weeks before the government shutdown with kova. They sold a bunch of stocks and like this all looks suspicious and so they're trying to like argue that there needs to be a political Index Fund. It seems like a pretty cool idea.

Actually, by the way there's a startup called autopilot I don't know if you ever heard them. They do like

Like, it's like a automated money management or like, you know, basically it's a way to what you can do is you put your money in the app and then you can be like, oh, I want to copy the Michael burry portfolio and you can just copy their public perfect. Yeah, it's cool. What they did. That was really so the business doing, okay? And then it's like, growth took off and I was like, dude, what happened? Like an incredible chart. He's like, we made this Twitter Handler called the Pelosi tracker, and they have the burger track of the policy, tracker, and whatever. And up Pelosi, dragger has three hundred thirty nine thousand followers.

Yes, and it basically, every time she makes a trade, they they post about it. And so they just dig through the filings and they's hilarious things and, and her gains that she has. And like, of course, somehow, Nancy Pelosi is like happens to be, you know, she's, you know, she's happens to be up 30 percent. Year-to-date like she's outperforming Warren, Buffett. She's outperforming your favorite hedge fund guy, like it's insane. So does this government I think you know official do this like well, maybe they know some things.

For some things. It's insane. It's corrupt. That was a genius growth hack that they did.

All right, I'll give you a 1. So this has been going around Twitter, but I went and watched the whole thing. It's pretty amazing. So Deion Sanders. I'm not, I'm not a football guy. You're gonna know, I'm not a sports guy. You're going to know a lot more about this than I am Deion Sanders. He's now the coach of what is it Colorado. Yeah. The Buffaloes the buffalos and he he was on 60 Minutes. I think like two weeks ago it was pretty amazing. We did like a 12 minute segment on him and it was really fascinating because I remember Deion Sanders has

being like this like cocky, like Show Boat guy and he is still a little bit of that but he's incredibly insightful. And so basically, what's a neat, what university was that? It was a historical black college. I was a Jackson State where he

was. Yeah, I forgot the name of it.

Yeah, some not very popular school, he gets into coaching. He does a decent job there then he gets her crew to go to Colorado, which is a big deal. But what he does is he, he's doing two interesting things. The first interesting things that he's doing is one of his sons is filming the whole thing. It's like his garyvee.

And so his son is like filming behind the scenes and posting it on YouTube and driving interest. It's really fascinating. What he's doing be seeing

that, it's amazing. So one of his sons is the quarterback, the starting quarterback,

I think another son is on the team to

the other son is like you know what the cornerback are the yeah, I think is a cornerback which is what Dion used to play. And then the other side, the third, the sun to stop playing football is basically the Gary Vee Vlog guy and he's just in the locker room. He's fought, he's documenting the whole thing and sharing it on social as they go.

They're just doing a better job of it than like, you know, anybody's doing following that stuff.

Yeah, it's awesome. And the second thing is that it that he did was his leadership skills are really good and they're kind of shocking because I just thought that he was just like a meat head and he was just this really cocky guy not man, the guys really insightful. And so basically they show like a clip from one of his first meetings with the team and he basically he goes, I'm here to encourage most of you to quit. The reason being is you guys are the teams lost, so much. I think last year you were like one and eleven.

You lost most every game. You barely won a game. And the coaching staff. They're all out. We got rid of them. I'm here. I brought a bunch of my guys here who I know are good. And look, here's the deal. The coaching staff is to blame, but you know who else is to blame the kids? Because the coaching staff, probably recruited a bunch of losers. And I'm here to get you losers to quit and he and and the guy on CNN was like, hey man, that's a little harsh. Like these are kids, he goes, well, look, if you are willing to quit the team because I said that you're probably

Ali week, and you're not an asset to this company. And if you're going to let words scare you, I need you out of here and I need the tough guys to stay, and I need you to be an asset and not a liability.

Yuri, rammed the roster. He brought like 40 play 40, new players in which is half of a football, team

roster and, and 50 left and 50 left. They went into the transfer portal portal and he goes, he's like, look, truth is good for the kids. This is what I'm here to teach a football. I'm going to teach you how to how to live life and be a good man and what you guys need is truth. I need to tell you the truth. I don't

Prepare you for the real world and we're going to, I want a winning team and he does this other thing where he goes, the, the interviewer goes. So who do you think is the best football football coach right now on the inside of the leg? He goes well, do you have a mirror that I could hold up so I can see them. He's like it's me because I'm going to be the best coach but then he does a good job of bead like humble. He's like well I learned a lot from Nick Saban he's forgot more about football than I'll ever know and so I'm looking for a little Crumbs from him but it was really inspirational because I think that this type of like,

Pound your chest leadership, the way that he delivered. It was really good. It was very inspiring and how to lead a business.

Yeah, you know, I'm usually not a believe it or not. That big of a believer in, like, the effect of the pregame or halftime speech. Like that seems to be like, probably overrated in terms of what a coach can do. And vastly underrated is the systems and like habits and standards that you like enforce and instill. And so what people are seeing a lot,

It's super viral you. Share the halftime speech. You share the the pregame speech, or the postgame speech, and there and Dion. I don't know if you know between football and this between playing football in this. He like became like a pastor like part-time and seems like very religious and he was a given sermons. I remember watching him on TV giving sermons on a big white suit but if but if you watch one of the other things he does he set a bunch of standard. So he's like you know, day one and almost in the like that book The Score takes care of itself, by the way.

Walsh where it's like, okay, yeah, we want to win, but the score will take care of itself. If we do these inputs,

he's like famous stories, like he makes the people answer the phone in the front desk, appropriately. Yeah.

And John Wooden did the same things like we're going to learn how to lace up your shoes. If you can't, if you don't take the time, intention to figure out how to lace up your shoes. It just to make a point of, like, what we do out there is a result of how of what we put in. Let's understand that it is a direct result of what we put in and so we're going to we're going to monitor that. And so one of the things that that they show in

On stuff. And I saw this when I was at Duke with Coach K is like, it's the little things that they said as the standard. So for example, he's like, you know, if you are on the field, he's a put a prank, he put up footage from the previous practice. He's like, look at what's Happening Here. Can anyone tell me what's wrong? And it's like, I don't know if not even play. What are you talking about like nothing? This is just us walking in between the drills. Like he's like exactly you're walking. If we were on this field we run we do not walk and he's like basically created a new set of standards and so he's like if you're in a team meeting where do

You sit how do you show up? Do you use your phone? Do you do? And he's just like kind of like instilling new standards. So while the speeches are getting a lot of the the shine I think that more interesting thing is basically in the how we show up the daily standards of the inputs that go into it. Now of course, you know they're undefeated right now and they're doing really well and I think it's more because of that.

Yeah it's awesome and he the he did a good job where he was like when the guy was like when he did the whole thing like let me hold up the mirror and he was like,

We'll look, here's the deal. I tell my kids, I go. I expect you to be the best. So I'm going to be the best to and he's like, you're good. I think you can win the Heisman Trophy and I think I'm gonna be the best coach. And so he does a really good job of balancing. This like cocky, we're gonna take over the world and also high expectations. So, I thought that was really inspiring. What do you got?

All right, I'll do another one, this isn't the nerdy realm. So there's a guy who is a Twitter account, I really like, called CFO

Secrets. I love this guy.

He has a newsletter that I

Then subscribe to, but I just saw one of his posts. That was really great. It was who's called uncovering The Mystery of working capital. And Ma, I was like, okay. Well, that sounds like, you know, boring has a market size of like, three people right now. Since, like,

dude, when we, when I sold the HubSpot, it took me a week to understood for them to explain what working capital was and I still don't understand

it. Read this post, it's really good. So one of the things that I look for is like, you know, you can tell when somebody actually knows their shit.

Honestly, like sometimes when I go on Twitter I go on YouTube. I just want to delete my account because I'm like, it's so annoying that the most vocal people. Just don't know what the hell they're talking about and there and what happens is, some people know what they're talking about. They produce content, everybody loves it. But then some people instead of taking that content and going and executing on it, they're like I too will create content about how to be successful although I'm not successful yet and then they

Do it and then there's like a ladder below that and they're like, I will tell people how to do sales even though I've never done sales even though no don't know anything else. Even though I've only sold 10,000 dollars my life, right? Like, and just ladders down, and that way, and then those who will have the most time on their hands. So they're the most like, active publishing stuff. It's crazy. So seeing this guy's newsletter, I was like, oh finally somebody who knows what they're talking about. So he has this thing about Ma and if you were sold a company so much of what he says Rings true. He's like so he's like the poe starts like this. I'm just gonna read you some of the best parts of it goes. It always.

Starts the same. We're tired, they're tired. Everyone's been sprinting. Get this out over the line and we're sprinting because time kills deals as like if you've done deals you know this momentum is what oils the deal wheels and he's like there's always a point where the deal is mostly agreed. We've agreed on the headline valuation number and that took a lot of negotiating, its tired us out. And now there's only two or three points left to agree in the deal. He's like, most of these are boring stuff, like, reps and warranties in the legal documents, and we want to leave that to learn. There's maybe one,

Commercial Point left. And so the other side picks up the phone and say, hey, we just we just need to iron out this one detail about working capital Peg. Hey guys, I'll say something like oh, thanks for the ride. I've been so busy on the documents. I haven't had much time to give that thought, I'll get back to you tonight, but I've thought about it, I've been thinking about it, I've been thinking about the working capital this whole time. I'm just setting up my position that way that, oh, I haven't really brought it, you know, having to put much thought into it. And then I'm going to bring them a very well thought through things, I think is going to make sense, and he goes

There's one last trade left, in the negotiation. In my experience, this is one to three percent of your total Enterprise Value, is just this last thing, and it's a pure win-lose negotiation between both sides, you're tired, they're tired. Who's going to feel like, ah, screw it. Let's just get the deal done and I'm like and yeah, we just went through a negotiation. So, you know, the

intent by the way. That's what I learned from you about negotiating. Your you had a line that actually changed me, which was the person who can be comfortable with the most amount of uncomfortable in this will win.

Yeah, exactly. Yeah, that's the short version of that. I say in every negotiation is the more stubborn party wins. Always, people think that the person who wins and negotiation is the one who has the stronger logical case, he'll know, it's the person who is more stubborn, who wins always and how do you be stubborn? You need to be comfortable in the unin, the discomfort and I would say honestly when we did this negotiation which maybe we should do by saying, by the way, I break down on the whole thing. One of the, one of the things I think we did not do a good job of. Was this last bit, the last point, which is

Glass, you know, 125 percent of value and we were just so tight. We just wanted to get the deal done. I don't think we did a good

job look like four

months. Yeah. And I think that the real way to do that is that's when you need to, like, dig in the most because it's that last deal point that like you can get and you'll thank yourself later for it. Even though in the moment, you're feeling tired, it's like any workouts. Like, do I push here or do I just say I'm tired? And I stopped and like anybody who knows about workouts is like, no push through. Yes, you're tired, but you'll feel so sad.

Design and all the gains will come on that those last two reps of pushing it. So, anyways, he talks about this and then he gets into the nerdy part where he's like, all right, here's a spreadsheet. Like, you know, you have your Enterprise Value and then you have your Equity or evaluate your actual valuation. What's the difference between the two? It's like, well, your Enterprise Value. Includes the debt in the capital that's in the business and then your valuation, you know, you're the actual Equity value is what's left after that. So I think just a very useful, doc a very useful newsletter for people who are going to go through that are going through that probably Overkill.

The read this early, but if you're going to do ma it really, really pays to have somebody who's good Ma on your side when we were doing our negotiation, I was basically trying to convince you, hey, let's have our buddy who's done more MMA than both of us. Like, help us think this through at the beginning.

You did good. You love that one and you did really

good and I would say I'm still like intermediate maybe at the time at the early stage of intermediate, there's people who are way more advanced and so anyways, this is a newsletter, it's a very nerdy fine.

For Ma

I'm going to read this. I went through this. I went through a deal that involved net working capital, I still don't entirely know what it means. It was this was very challenging and the guy's this guy's writing is really good. He and he actually set it up perfectly where like networking Capital was thrown in at the last minute and I'm like, oh, I don't, I don't even know what that is. I'm dead. I want to get this done. It supposed to close an eight days, just want to get this done. Yeah. Hey guys really quick. So you may know this but my beginning and business was being a

Right, arm self top copywriter, and what that means is, I figured out what motivated people and then I figured out how to use the written word to get them to do what I want them to do. So that could mean selling them a product that could mean writing a speech or giving giving a speech and getting someone to buy into a particular movement. That could be recruiting. Hell, you could do it for dating. It just basically means figuring out what motivates someone and how to use the written word to take an action, get them to take an action or to think a certain way and the way that I learned how to copyright was, I did this thing called copy work and copy work. Is this famous technique?

Look that's not really popular anymore but it used to be really really popular and you basically take writing that is great writing that you love and you write it out by hand and you copy it and you make notes of what particular thing that writers doing that makes it special. This is the exact same way that you learn how to play the piano when you want to learn how to play the piano, you learn how to play Happy Birthday. And then you learn how to play like Jingle Bells and then maybe like a rock and roll song and then maybe like a hip-hop song and eventually you can combine that all together after a few years and you learn how to make music. That's your own same thing with writing, that's how I learned how to write. I locked myself in a room for six months and I just did this for many hours a day.

I created a program to make it easy so you could do that, it's called copy that copy that.com. You can go there and you can check it out to 10-day exercise, to make it really easy to learn how to write if you want. You can just go do this on your own. You can find great writing, just literally copy it by hand. I know it sounds crazy, but it works really effectively but I made something that makes a little bit easier. So check it out. Copy that.com and we will talk soon and back to the Pod you want to go to the last

one. Yeah, okay. So do you know, this account? Cultural tutor on Twitter?

Awesome. Follow awesome.

It's so the story's kind of crazy. I didn't really know about it, but he went on David perils podcast, which I think you were going on to or

some. I just, I just recorded an episode with them last

week. So David bro. Cool guy lives in Austin and he's a teacher people like about writing online. He's got any podcasts, so he did an episode and the set itself is beautiful. Looks like they're in like, you know, the Royal Library in the UK or something, beautiful set. So he has his guy, I've never heard of this guy and then I was like, oh I did see one of his

Red's go super viral. He did a thread about like why also architecture designs all? Look the same. Now there are minimal and that's been got like a hundred million lights or some shit like that. It was really good. He was single vial and it's not even about like a thing you would think goes viral but it hit a nerve. And so this guy, he does his interview. And I've only honestly, I've only listed the first 10 minutes of this. So like many books every time and I got a lot of value to the first 10 minutes and I was sort of satisfied.

But he said something in the beginning so he's like, this guy was basically working at McDonald's, literally, he was like, flipping burgers and doing french fries, and he's like, they had like a mutual Friend's Got hairy drives. Cool. And then David, I think David like basically sponsored him, he became like his Patron. He's like, you want to write? What if I just paid you to write? So, he quits his job at McDonald's. They just decided, okay. I'm going to write every day and David like funds him for whatever reason. I don't know exactly how the shit work, but like I'm sure they explained in the other 50 minutes of the pie.

Cast the important part is not that the important part, is this guide, then decides, okay, I'm going to write one amazing Twitter thread a day and he says this line that's great. He's like, he's and then David's like what's your schedule? He's like, he's like yeah, I wake up at like 4:00 p.m. and then I just start thinking about my thread and I smoke cigarettes. I go for walks, I right. Go for another walk smoke, some more cigarettes and then I, you know, I'll eat some food if somewhere in the middle there and then I'll just

Right? And then I publish and then I pass out, I do it again the next day. He's like that's crazy is I? Yeah, I know he's like, you know, I'm not the guy who's gonna tell you my morning routine, don't follow me. But like this is what I do. And he's like, I just my whole day is about publishing one, amazing Twitter that they said this line that 11 goes. That sounds silly. I understand that that my whole day is just about posting on Twitter, but everybody just got a thing. That's my thing, okay? And he's like we've all got one.

Thing. That's my thing, like I love it and he's like,

what are the results have been so far?

He's got 1.3 million, Twitter followers. He's got an insane Twitter, following like he's built a map in like a year. Is it making money? I don't know. I don't think it makes any money off of it yet, but you can write, like, you know, it's not that hard to turn attention into money. Once you have a tension, you know, it's harder to turn money into attention than it is attention into money, to be

honest. He has 1.5 and he has 100,000 person email

list. Yeah, he's doing fantastic. That's that's incredible, right? So he

Doing very, very well for himself, you know, but I just love the intensity. This guy was going to bring to something and I've actually noticed this as a common trait, which is if you bring a level of seriousness to something that everybody else. Considers not serious, you can actually win much bigger than most people realize

this, how we felt about newsletters. I was like, well, I'm doing the math. I think this could be a legit thing and we sold early, but we definitely the business could make a hundred million dollars a year, you know, morning bruised, close to that. And I always say when the reasons why is people thought this was silly.

But if you did the math, I'm like I don't know. I think the map is out there. I think this is going to be a real thing, and I think that's the same thing with my latest business as well, which is we're just taking something seriously that most uses a hobby.

Yeah, I don't know if that's true. Is that true aren't there? Like, you know, does YPO not take this seriously to those guys? Not take it, seriously,

they do, but most there's a, there's a few that do but many many, many others in the space. They think that it's just like, it's like a small thing that you charge $100 a year for something like that. There's a lot of, there's a lot of hobbies.

Yes, the better frame. I think for what you're doing to be honest, it's just the we joke about it, but it is the

Beautifully done. Like

I am trying to do that. Your

shit is just more stylish and more. Cool and more desirable for a variety of intangible factors. Ranging, from design to people feeling fomo to content to, you know, the the the the first hundred members that you added to your thing. Like, I remember getting stales calls to join, whatever vistage or whatever the

hell they miss the mark, they missed the mark. Well what I love guys.

Also tutor, because what I do for a lot of my Brands is I follow people like him and I look at like, what was cool in the 60s and 70s that I can just reuse today. So, for example, our color for Hampton, it's the color of this really cool Jaguar car that was popular in the 70s and then when I made The Branding, I found old Rolex ads because I'm like, what was cool then that could still be cool. Now there's another example. Have you seen the sunscreen company? That's doing that? Vacation wear it. Like it looks like an 80s or early 90s like a

Who did vacation this guy? Jeremy Summers, he's amazing The Branding for us for milk Road although he didn't really character, but he helped us develop the whole brand and then the last bit was he didn't love the character and they had a different guy. Do the drawing the illustration for it but he did our branding. Yeah. That for milk route Jeremy did an amazing job and he's that's specifically his aesthetic is that kind of like I don't know if I should say that he's really good at that aesthetic which is the like kind of vintage classy like you know,

Beautifully done, sort of aesthetic

so you may know this, but my beginning and business was being a copywriter, it just basically means figuring out what motivates someone and how to use the written word to take an action, get them to take an action or to think a certain way and the way that I learned how to copyright was, I did this thing called copy work and copy work. Is this famous technique? That's not really popular anymore but it used to be really really popular and you basically take writing that is great writing that you love and you write it out by hand and you copy it and you make notes of what particular thing that

He's doing that. Makes it special? That's how I learned how to write. I locked myself in a room for six months and I just did this for many hours a day. I created a program to make it easy so you could do that, it's called copy that copy that.com. You can go there and you can check it out to 10-day exercise, to make it real easy to learn how to write if you want. You can just go do this on your own. You can find great writing just literally copy it by hand. I know it sounds crazy but it works really effectively but I made something that makes a little bit easier. So check it out, copy that.com and back to the pod.

By the way out, we'll wrap up with a quick story about David Pearl. I went to his apartment. So basically, he lives in Austin, he has an apartment in the building but then he also rented this other apartment. And when you walk in, it feels almost like an Airbnb. Or maybe like you're walking into like a Restoration Hardware Store. Everything is perfectly set up. And David is really OCD and so like he's got this two bedroom or it was a three-bedroom apartment, they knock down one wall. So they went all in on this thing and then one room is like the studio.

Go where we sit. And then another room is like the guest room. Where if you're a guest and you want to fly in, you could stay there. But like there's like a record on the wall or there's books on the shelf and I'm like, David, all these have a meeting. He goes his, of course, you know me, you know, every single here, every single thing. Here has a purpose and has a story. And so he like perfectly like picked everything in the studio. And what is

that? Oh, would you like to see this cream-colored book? That's on my bookshelf. Does it even have pages in it? Maybe this

Let me see that with us. A Tango lessons, Tango lessons. Did I read this book? No. Did I go on Etsy? Because somebody said go by cream-colored books, at put in your background, makes it look classy.

That's your dude. Everything at David's place is on purpose and it all has a story and I sent you a video and I'm like, we have to step it up. This guy is so particular. It's he's the Deion Sanders in my world of podcasting right now, he did outrageous comp.

All of his standards were perfect and like I saw a trailer. Oh my God. The guys sweating, the details David's

awesome. He does a great job. He's gotten way further with a topic that I think is incredibly boring like he makes millions of dollars a year. Doing rite of passage like getting people to become like fucking novelists or something. I don't know how he does that. That's not even a thing. I think people want to do like you know right long essays. Like I'm amazed to me that is Jeter 10/10 execution on a 4 out of 10.

You know, like you get doing like whatever used card sales. He'd be the, he'd be like a trillionaire, right? Because it's like, he's

obsessed with it, though. He loves the

course, of course. He's doing it for the right reasons.

He's so obsessed for it. I think he said this publicly, it will I met him two years ago and he's Jewish ethnic Ali. I don't know religiously. I don't know if he was as well, but he went to a Bible study class every day or once a week and I was like why are you doing this Bible study class. He's like well, the Bible is really important because it's just like

Culture. And I'm just I'm, yeah, he's like, I'm just so fascinated with like writing and like I've noticed there's a lot of Bible references. So we started going, those Bible class, will I see him again after about a year and he's like, I've converted to Christianity. They got me, like, like I just read it so much. I thought, you know, I really want to go one step further and I want to become a Christian and see what this thing is all about. Like, he is an academic, and like a very at, like, in the coolest way possible, but he's like, wanted bought into this whole thing, hardcore. I was