All right. What's happening everyone? This is Sam part. When I tell you really quickly about a podcast that I love, it's called marketing made simple and it's hosted by dr. JJ Peterson. And they like us are on the HubSpot podcast Network. So, again, it's called marketing made simple and it brings practical tips to make your marketing easy and more importantly helps make your marketing work. So a few episodes that are popular, are creating social media, ad strategies, that work, five must-haves for an effective sales. Funnel closing the deal with great sales email campaigns.
I know all about, I know it's very important and multiplying your output not your effort with social media. So check it out again. It's called marketing made simple and it's harder. The HubSpot podcast Network along with MFM. So check it out. The problem that I have about a lot. If you just ripped off my style, like I was using Twitter way before, like I was popular Twitter
first. Yeah. I didn't means he does memes, right? I don't like the list of he's impulsive, but
I am to podcast. He is to money
business and innovation.
Ation containing celebrities doesn't podcast those. I feel like I can rule the world. I know I could be what I want to put my all in it, like a day's travel, never looking
back. If you go to right Taylor the chairman of Twitter. He just tweeted. We've agreed to a deal with Elon Musk. Wow. Yeah, so I guess I think, I think saying it's done.
Fair.
Yeah, that's fair. Okay. So fifty, four dollars a share. Wow,
so let me tell you something really quick II had this relates, this is gonna sound weird, but it relates to what we're talking about. So, do you know how a combustible and combustible engine works?
That's what I look like. I know how combustible engine
works now, so, all right, here's how combustible engine works. So you've got this huge block. It's called an engine block. It's a big piece of metals and imagine like a
Cooler Cube, that's about two and a half feet long, a foot wide and a foot deep in depth. Understand. Okay, when you hear like a four cylinder six cylinder, eight cylinders 12, cylinders, that's how many cylinders they're going to drill into that block of that. That engine block and so they you know how but you know, how big a cylinder
is? Well, I mean Pringles before so I could sort of imagine
you're not far off. So it's around like this. Like a can of Coke almost a little bit bigger, but like just for the sake we'll say it's like the size of
A can of Coke. Okay? And in and and in those cylinders goes a piston, which is basically like, you've drilled those holes and like, you got something like it's almost like the size of can of Coke going back and forth through those holes. And the way it works is you have a shaft that connects to the Pistons which turns that up-and-down motion of the cylinders going up and down into motion that the engine can use. But check this out in order to make this all work you have this thing called a spark plug in each cylinder and then you
This other device called a carburetor and that mixes the perfect amount of fuel and air into the cylinder. And the spark plug makes a small spark and there's a miniature explosion in the cylinder that for that creates so much pressure that that's that piston is moving up and down. Does that all make sense?
Okay, I fall. I don't know why you're telling me about this blessing. I understand it. Now,
listen, so it gets even
crazier.
You know how you're driving in your car will say like 60.
Thousand RPMs. Yeah, sure. That means that those those Pistons, so, these Pistons, they has to be airtight for that explosion to be in that cylinder. So, these Pistons, they're super tight into that cylinder. And there, it's creating a lot of friction when it says 6,000 RPMs, that's 6,000 RPM. And 6,000 means you're like driving pretty fast, but not crazy fast. That means those Pistons are moving up and down 100 to 150 times per second.
And you have oil in your car because those Pistons are rubbing against metal and it needs oil. Otherwise, if you leave it without oil, they're moving so fast, it's going to fuse together and won't basically weld the Piston to the cylinder. Geez. Okay. Okay. The reason I'm bringing this up.
Listen, I can't wait to hear it and it's because I just watched a YouTube video about it and I, it's still fresh in my mind. That's why I had to say, you did know. It sounds like you.
You just like, without a deep. Well, I was thinking about
this and I and basically and then the output of all this is like carbon dioxide. So it's like a, it's like a gas and there's fumes of there's oil and there's liquid. There's all types of fluid and then there's a transmission, which is like totally even crazier sometimes.
The fact that this was invented in the early 1900s and it's still the technology that we have exploited and made so good. We've made this so good that these Pistons can move for a million miles. Basically, they're gonna go up and down like Trill a trillion plus times. We have pushed that so far to the edge. It's pretty phenomenal what we've done and it's such a shitty technology. It was good for what it was and then Elon Musk comes along. I was like, well, he wasn't the first one to do it, but he did a really
Job of it. He's like this, this electric engine. Actually. All we're going to use is a battery and one motor. That's all it takes and this motor is like just literally like three parts. Like there's very few parts. Whereas with the combustible engine. There's like a thousand parts and not only is it simpler, in terms of maintenance is basically no maintenance. It's far better. So a really fast car. I've owned a car that's considered incredibly fast and it's quite expensive and it goes 0 to 60. Yeah. Well, it's considered faster to go zero to 60 in three seconds. A Tesla that costs for
80 grand will crush that can Crush that and go. So it's faster and every sense of the word. It doesn't break. And I kind of had one of these moments where I was like, I wasn't actually high, but it was like one of those High moments where you're, like,
I can't afford 20. You just decided to have high thoughts without
ya at high thoughts. I was like, dude, we've been doing this combustible engine thing for, like a hundred and thirty years now, and then Along Comes A couple people who's like, no, no, we're gonna do this total opposite way. So instead of making an engine that just like is, it's somehow has more cylinders.
It's more smooth. Something. We're gonna do something totally opposite and it's like levels above in terms of quality. And I find that thought to be absolutely amazing. And it just turns out he just bought Twitter today. So maybe there's something crazy is going to happen there. I actually don't think it will but maybe, but it isn't that wild to think that like we can literally, I don't know how many people have existed since 1910 billions of billions of billions of people, we've all been doing it one way. And then Along Comes a very small group of people. Let's say ten thousands or hundreds of thousands of people who said, no, no, no,
This is the way to do it, and it changes everything. And I find that to be
amazing. I agree. That is amazing. A couple thoughts that came up while you were saying this. First of all, thank you for the engine lesson. Does
that? Make sure that did I
10% more, man? Because I know how to describe this half
that I explained to you do understand how the engine works now a
little bit, a little bit. Yeah. I feel like, I feel like I'm at that. Perfect point where I feel like I know because I don't know what. I don't know if you've ever seen the dunning-kruger effect. I'm
exactly Peak but what you should know the takeaway.
Is that it's very, very, very crude. You've got these, like, metal on metals, like, rubbing against each other and creating. It's as messy. It's smelly. It's a
crude. Well, I just did something today that reminded that what you're talk about reminds me of this, which is, I went to the doctor. I went to the eye. Doctor had eye appointment and not because I wanted to, I was like, just give me my Goddamn contacts and they're like, no, you gotta come in. Its, that's two years old. Now, you gotta do the whole we're gonna, we're gonna do the thing where he blow puff of air on your eyeball. It's like I got. What is that even for?
I don't know, but I went in, I decided have a little bit of a different attitude. So I got real Curious. When I went in this time. I'm talking to the doctor. I'm asking a bunch of questions. She runs this other tests on me when she takes a picture of my eye and then she shows it to me on a screen and I don't have you ever seen like the inside of an eye disgusting fucking wild. Dude. This is crazy. She's like, okay. So like this is the nerve in the back here. I that's what sending all these signals. Your, I just getting light from everywhere and your brain is this nervous with the thing, transmitting to your brain? All these, I these light signals.
Brain is piecing together some, it's amazing right? Action of the world. Yeah, it's amazing. Checking. These are all the blood vessels. That's like keeping your eye alive. And when you whenever I see how the body works, I just sort of Marvel in it. I'm like, I don't have to think but my liver knows how to like detoxify my body. You know, I don't have to think my heart will just keep beating reliably or else I'll die. But like, luckily it's on autopilot. And in fact, it's non so much on autopilot. I couldn't stop it if I wanted to and so it's like the
way that the human body works is just like a true Marvel. And so today's my birthday and seeing that I forgot to tell you on, are happy birthday. Thank you for appreciate. We all we talked earlier on the phone, but the thing that amazes me that this is like the best thing to do on your birthday. Is to go just like, get a scan of your body and just be like, wow, you know, the view of body is like an absolutely incredible machine. That just works in like the same way. I don't know how an engine works. I don't know how my liver works. I don't know. My kidney works out of my lungs work. I don't know how I am.
This shit works, but it does work. And just the fact that it does is kind of amazing to me and just seeing my eyeball, my retina, and like the nerves of blood vessels in my eye was just a reminder of like, it's like, it's like a humble humbling feeling, right? It's like the humility of how you don't even have control of your own body. Let alone the world, and all these other things that are going on. So I really appreciated that that's the first thing. Second thing.
I wrote this down there today for the podcast, but I never knew how
ugly. Are you wearing? A Mighty Ducks jersey?
Yeah, it was my birthday. I'm feeling like a Mighty Duck right now. Oh my God, that's awesome. The older I get the more I need to behave like a child. Right? Like that's that's kind of the game plan is get more childlike as I grow not more adult-like. So I wrote this down. I wrote vocal minority, mobile minority, and I really don't like a month ago, and I was like,
Come up at some point the podcast and what you just said about, Elon about basically a very small number of people changing. The way that things work is a great example of this, so
and it's not like he's the guy like that. It was like, you know, we can't say that like Elon came up with this. We could just say that there's probably a lot of people came to the same conclusion. He just was bright, had the strongest will and is the is the is the person who we give a lot of credit
to buy the. Have you seen what he's been saying lately about this like origin story of Tesla? Was he was
controversy? No, sir.
They say that he's the
founder know. So he so the what happened was Tesla started about a year before Ilan invested in it. And so now he's seen as the he's facing seen is the CEO, the founder he is here, scene is also kind of like the founder. You don't really hear about these other guys who started two guys that were that. We're starting it. I
think. And he is kind of the founder. When you think about it, like it's like, literally the eighth largest company in the world and at the time it was worth like 10 million dollars, like what's the difference.
Exactly? And so but the guys
You started it have, like, basically, it's made it kind of like their mission. So, so, the, the Elan, there's a, there's a group of people that are like anti Ilan there. A vocal minority against Elon, and they'll say, like things like Elon didn't create Tesla. He just, you know, invested in it and like takes all the credit for it basically. And, and that one of the original guys, also really has like made it his mission to keep telling people how much he, how he was the founder of Tesla. Not, not Elon Musk and Elon sort of like,
Come out recently. He said something the other day in his interview. He goes the biggest mistake. They go. What's the biggest regret you have is because we're going to have our mistake, you made a bad decision, you made. He goes. Well, certainly the worst business decision. I made was not deciding to just like start Tesla on my own with me and Jay be like, I guess the guy he started it with. I guy he feels like was his co-founder in it and like basically buying the existing company and then building from there versus just doing it on his own.
He's like, certainly that was the worst decision I think is financially that guy owns shares of what's now a trillion dollar company. And then the second thing is that, that guy basically has made it his crusade to be like f Elon Musk. I'm the founder of Tesla and tell
do how much does that guy own?
I don't know the exact percentage. Maybe, maybe someone Jonathan can look it up while we're while we're talking. But like, but that guy basically, Mark, there's like, I think his name is. There's two guys. Yeah, Martin and somebody else and I think that's his name.
So they one of the things that they say is like, you know, we created Tesla and then Ilan has come out and been like, Tesla was nothing. There was no product their bases, like it was a shell of a company. There was no it was like, you know, pre-launch pre-everything. I invested six and a half million dollars. I think he invest in the first round knowing also that I'd have to invest way more after that took a chairman role. And then like, basically he had the guy from who design spacex's logo designed the Tesla branding and like, you know, he's like, I guess you created it.
It was an inactive company is what he would. Ian said he I think he tweeted something like this out that he was like a dormant company or something like that. And so there's like some controversy around that actual founding of it.
But how is that his biggest mistake? That doesn't seem like that but like, it worked out fine and also one could argue. Maybe it was worth it just for the name.
Yeah, exactly. Just for the exactly just for the name. I guess his take was sort of be like the company was just going to die. If he didn't invest in writing. He was the only investor at that time.
So anyways, okay, back to my vocal minority. So there's, we see this a lot on Twitter and other places where there's a vocal minority. This is what people call cancel culture. There's what people will call like, sort of the haters and naysayers online. There's a small group people that are sort of unhappy about anything that happens. And they'll, they'll be unhappy that Twitter's being bought by Elon Musk. They'll be unhappy that. He's a billionaire. They'll be unhappy that Tesla. They'll say that Tesla's cars, yester electric, but what powers the electricity? It's cold, you know, they're just always
Something to say. So there's a vocal minority and I think one of the biggest skills in today, for any business person is to correctly identify like a vocal majority versus a mogul, vocal minority. If you just constantly let the vocal minority sway, you're thinking, you're letting like, you know, the bottom one or two percent of people sway, your decision making just because they're very loud about it. But then the, the other the so you I think you want to overlook them, but what you don't want to overlook is what's called an, I call a mobile minority. So a mobile
Eddie is a group of people who decide to actually like take their business and walk elsewhere or they take their lifestyle and they just change it. So it's like, you know, if you're safe way, but all of a sudden there's like a small group of, like sort of hippie people that are like buying this like all natural produce, right? And the shopping at this place called Whole Foods Market in Austin. And it has only got one location to locations, but like, all of their spend now goes to this, or you see people that are like, you know, you know, people on Netflix or whatever people.
Subscribe to Netflix with all of a sudden they start to instead spend all their time on Tick, Tock, and YouTube. And it's like, they've actually voted with their feet, or the x intercept and even, I
am even a different. Non-business example. I was just reading about Martin Luther King and Rosa Parks, and when the whole Rosa Parks thing happened, the black folks were like, no, we're, you know, we're not thinking that originally, like, old that only makes a certain amount of our population. It's no big deal that it's like. That goes on for like two weeks. You'll be all right. The stop. Something's happening.
And it's happening in San Francisco right now, like a mobile minority of group of people have left San Francisco taking their business elsewhere. It's a very small group of people. Some of them were loud about it, saying, oh, I'm leaving, because I have this, this, and this beef was a going to most of them were just frustrated, like, I'm going. Awesome going to Miami. I'm going elsewhere. I'm going where I will be treated better while be taxed less and get more from my government. And in those mobile minorities are actually ones you want to listen to if whether you're all politician or you're an entrepreneur, it's like
We talked about this a lot. Right? Dude. There's a subreddit that's getting really popular and it's like, oh, yeah, it's only 50,000 people. It's like, wow, 50,000 people have chosen this lifestyle of like, you know, either anti-worker over employed or they're tracking their like Fitness in their sleep at this like maniacal way. It's a yeah, that actually is something you really want to pay attention to, and it's a great place to start a business is when you notice a mobile minority, and it's also like a really important thing to notice as a leader of a, either, a city, or a company to know.
Des, how can all these developers are? Like, he'll go into this weird like web three crypto thing like, what's that about? So, yeah, it's not everybody. But like, wow, like, you know, 10% of our smartest people. All left to go do this thing. They took a pay cut to go do this thing, is that? I think I should probably pay attention to that. And so so I want to point this out which is ignore the vocal minority and pay extra attention to the mobile minority. That doesn't mean
look half of you. A remote. Half of you are in the office.
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What's it called? Mobile minority? Yeah, that's a great. That's a good one
mark that we're trade market that that's a my first million
original. So like there's people like for example a day trading, amongst young people has gotten incredibly popular. I don't think the majority of people do it, but I think there are a lot of people do it. They're very loud and they're betting a lot and I think that's horribly
stupid. Yeah. I'm not saying it's always good thing, right? Might be people vaping and say, wait a minute, why the hell? I can't ten percent of teenagers or vaping nails. Like I'm not saying it's always healthy.
See what I'm saying? It is almost always worth paying attention to this sort of like silent and mobile minority versus like, I think it's worth paying attention to whereas. I think the vocal minority is almost always worth ignoring.
You want to talk a few example off the top of her head, a few examples of those groups of people
like a couple. I think I'm gonna give
a few more. Yeah. Gimme gimme. Gimme your some. I'm just gonna write off a few. So things that I'm noticing based off Reddit and my interest, people who don't want to buy off Amazon because they don't want to have to worry about throwing away.
Packaging. Yes, number two people who
want to use reusable package, everything. So like a Ziploc bag that you'll pay $20 for one bag, but you can use it over and over and over and over again. Number three people who don't want to eat out of plastic. Let's see. Number four.
I've another one that's related to that was my wife's vegan. And so we're caught anything. We do has to be compatible with a vegan lifestyle and you'd be shocked, how much how much is not compatible. So it's like, okay.
Do you think about food? I think. Food is where most people go, but like, leather is the other huge one, right? So, like, we're about to buy a car or like she wants my, like a fancy purse or something like that. She's like, she is ready to go to whatever Louis Vuitton or whatever and drop 5r. + 6, g, whatever it is, but she won't join. Do it because it's all leather. And so she's like, I can't believe these luxury companies. Don't make one non like non-animal based product. Like they don't make one bag like we even they would get all the V, all the vegan people want to buy luxury whatever like
Go to whichever brand makes it like all of the big ones, Gucci, Prada, whatever. And and they just don't, they don't make it or if they do, they like to make the bag but not the, not the handle, or the strap. And she's like, well, that's the thing. Like, if you cared about this, you care about this. And so we see that with like our to like, Tesla has all like vegan leather and they're one of the few carmakers that like just lead with that. And so these little things that like, again, super easy to overlook. I would, you know, I would totally understand thing. Look, we're not going to change our product line for this one or
2%. But as that one, or two percent gets big enough, like it. I don't know how much the sort of vegan population is now in America, but like, let's say it's two or three percent, that's of a base of 300 million people and those are people who, like, they don't just kind of care about it. They really care about it. And
so, there are the there, the mobile minority and the vocal minority. Exactly. They used a, they do action and they talk a
lot. Exactly. So like, you know, you make a chocolate and make a cheese makeup car leather, whatever. So that's an example.
Beware, I've seen a lot of like wallet share. Go to the one brand that just cares about
it. What else is there? So, I think there's also a when I read The Tick-Tock comments, there's so many people that when they post videos of people from the early 2000s or when I was in high school 2008 and they say, oh well, look, no one's on a cell phone. They must be so happy. If I think there's going to be a mobile minority of people who actually don't want
smartphones, the disconnect /, digital detox population. Yeah. There's also a group of that that's like VR like absolute VR nerds. So
They don't talk much. In fact, most of the dialogue around VR is how it's not here yet or it's not going to happen. There's a small number of people that spend an absurd amount of time in VR. They work in their VR. Like, I don't know. If I said, I think I sent you this Tick-Tock of there's a guy who says he's spending 24/7 and VR and he literally wakes up, put the headset on and he spends his whole day like that and even goes to sleep in VR and then he like, you know, the headset falls off for my friend sleeps. It's like some some nut with like I look, close your eyes and imagine this guy. Yeah.
The beard touches the chest hair,
so there's no
line. Yeah, we strong borders that has a
rack just for fedoras
is fair. It is so basically like, you know, there's some people that are spending a lot of time there. I don't know if that's like a big one yet. But like, I'm just sort of
like Branch off top my head, you know, people who really, really care about certain things. And I think you'll see this with pet stuff. I think you see this with like, like house stuff that's going on. Like, if you're in a gym business right now, you know, the model mobile minority through covid has been like Home Gyms like those. You're never coming back. Once they put like thousands of dollars of gym equipment of their garage, or their room with, you know, bedroom in their house. Like they're not coming back into the gym industry, right? So it's a mobile minority. They have voted with their feet and now they're going down a different path, a different
lifestyle. Yeah. I think that's a really good term.
I'm on board with mobile minority. But what does that have to do with engines?
It was no. It's about like, the few people that go and actually, like they do something different. Right? So, like you were saying, like, Elon in the sort of the electric car. Oh, yeah. Yeah, you know that that's a small number of people who just like took a sharp left turn and decided. Nope. We're gonna like, we're gonna get off the oil and gas system. We're going to like not have a combustible of g'kar. We're not going to buy from any of these Brands like we're just gonna go fully electric, do you
think? But here's the thing,
I've been that I think about when I think about him and people like him as I think. Okay, so obviously, he's right. So this Tesla thing like it's right but it didn't seem that way all the time. It seemed like the total opposite and there's moments in my life where I'm like, I firmly believe that this is the future. Like I firmly believe that a many homes are going to be bought online, like that's an example. But along the way I have so many doubts from like a screw it. And so what I would like to know,
I wonder how he could he doesn't get off that appearance. Like he ever has doubt. He's like no, no like this surely this makes sense. But then he does say all the time. He's like, I think we're going to go bankrupt, but that doesn't mean he thinks that his ideas wrong. He just thinks that maybe like there's going to rob money because I'd have enough Runway. And so do you think that someone like him or a lot of these other people like that that there is self-doubt or or what?
Hebrew straight to the end. Now, if you listen to talk, he actually says three things. So he says
Like, how did you decide to do this? No car company, at ever know, American car company had been made since Jeep, like, 90 years ago, or something like that. Nobody had ever made an electric car. That was popular, you know, a fully electric car. Nobody had ever, you know, started a rocket company, private rocket company all the stuff and he said, he basically just said they're like, so how did you decide to do it? And he's like, well, I agreed like, the probability of success was low.
But it was worth doing. So I just did it. You know, he's based like I thought it was worth doing, we Humanity needs this. So it's worth doing certainly probability of success is low certainly and then he said one other thing which
was like, you know,
did you ever think about giving up? But he's like it said that like stream and review. It is not in my nature and like, I think it's, I think it's so if you take those three things like, he doesn't decide to do it because he thinks it's going to work. In fact, just decided to do it because he thinks is worth doing.
He agreed that the probability of success was low, but not impossible and he just decided that he's not going to give up. That's not in his nature. So you combine, those three things will doubt has very little place. Right? It's like, no, I've accurate, I've, I've taken into account the low probably of success, and then, I'm not going to quit. So, and I just already decided it's worth doing so we're in that you. No doubt can't live in that home. That's a two-bedroom home. And doubt doesn't have a room in that in that house. So so I think that's how that's a psychology.
I've seen that knowing the guy just from his interviews,
but I don't I'm not sure if that's the the entire reality, even though he said that here's why did you ever pay attention to boxing in the 90s with Mike Tyson? Sure. Yeah. All right. So Mike Tyson came on the box and seen when he was 19 and he was like the man until he was like in his early ish 30s and when he walked out of the real walked out in the stadium up to the ring. He was famous because he wore black shorts. He wore black socks and black shoes and he would come out.
With no shirt on with his gloves. Already tighten everything. And he would just as if he's just ready to roll. Typically, that's not how they do it. He was already sweating, and he didn't have a noise. I'm sorry. He didn't have a sound a song that he came out to. He came out to a noise. It was just, that was the noise, and it was just all his whole thing was about being frightening. He's like, I'm a tiger. I'm a beast. I am here to kill and
he would say things like that. Like, I'm gonna take out your heart and eat it. Yeah, and he'd be like, you know,
You know, who's the great interviewer? He's like, goes on. He goes, I'm gonna fix this impregnable. My father. My mother. My will is Unstoppable. Praise be to
Allah, because he goes, I'm gonna eat his heart. I'm gonna eat his children. I'm gonna Hasty Allah, like this is crazy cause I'm Alexander the Great. He ain't no Alexander the Great. I'm Alex and of the greatest. Yeah, like this boreas full of bravado. Yeah tour, scary guy. And when he would look at you in the eye, you like. This guy's, gotta this guy's gonna murder him. He's not just gonna beat him up. He's out to kill him.
And I would watch interviews with him now that he's older and he's doesn't have to act that way anymore. He goes, he goes people thought I was so deadly. He goes, I was deadly, but I was so afraid. He's the reason I acted like that was because my the reality was my fear was the total opposite end and I had to act that way because he was, I was so afraid. And I've heard a bunch of UFC fighters that I like like Donald Cerrone and Chael Sonnen, they'll go every Michael Bisping and they say every single time I'm backstage and I think to myself, why did I do this? Why didn't I?
Quit. I don't want to do this. I'm afraid. I am so scared to do this, right? In reality. This guy who I'm talking about Michael Bisping. He's got the biggest mouth of everyone. He talks to most trash. And when I heard these Fighters start saying this stuff, I was like, oh, they're like, your you are the toughest guy on Earth right now, but even the toughest guy on earth is scared. And so they said
they go into a cage fight with another guy who's trying to kill them in their underwear, in front of millions of people like, and after talking mad shit, right? So it is one of the like, you know, most vulnerable.
Honorable positions, you could put yourself into, so that's why it's great to kind of learn from them. And here, there here there, you know, their thought process. I think that's true. Somebody had said this about Elon, they think it was maybe Gervais didn't like one of the there's an investor who invested in Tesla and SpaceX and I believe has never sold a share and said, he never plans to sell a share of any of those companies. And so, you know, this guy's got the best returns ever. Because all is, yeah. That's where just bet on me long and he said, like he said something like,
Elon is just, he's a normal guy, but the fear Gene got removed and like, you know, in his DNA that the fear Gene got removed. I actually think that it's not that, like, nobody, is that everybody has, you know, fears and, you know, the extent to which you are fearless, is the extent to which you learn how to dance with your own fears, right? So like those UFC fighters, they feel the fear, but they learn how to cope with it. And for Mike, it was getting into this like, you know, Primal state of mind saying certain things.
Things and just walking to the the thing to that sound and like that's how he was able to like dance with that fear. And so I'm sure that somebody like an Elon Musk even though they have fears of, you know, failure humiliation, you know, three rockets blow up for SpaceX, you know, just like explode. And now, you're basically put all your money in and your, you have enough for one more launch and that's it. You to rush and do one more launch. Yeah. I don't think he was sitting there, you know, with a resting heart rate of 46, you know, I think he was feeling something I
Time. You could see it in the videos, the relief when it happens, but he learned to dance, he learned to deal with it. So I think they know that's that's the difference between people who seem, you know, totally Brave and fearless is like they have just learned to deal with fear better than the person who lets the fear slow them down or stop.
There are any of your closest successful friends, Autistic or have Asperger's.
Sure do seem like it sometimes friends, to be honest because
Yeah, I like to get along, I end up getting along with people a little more outgoing extroverted and easier to get along with, but I've gotta you haven't forgotten.
I've got a couple and your friends with them as well and I've got a couple and what I've noticed I've got one in particular who I think, you know, who I'm talking about. Yeah. And very, very, very successful and he just doesn't he approaches things far more logically and I'm like, well name. This will never. Well, Brad. I'm making up while Brad. This will never work is like, well, why not? Why won't it work?
You know, you see on this Excel spreadsheet, this math adds up to where it does work like wall, but like who's gonna believe you who's gonna have faith in you? How are you gonna do it? Well, why wouldn't they? You do, you know what I mean? And how sometimes I wonder is that just a couple of my friends who are like that or if there is something in Ilan, has said, he has Asperger's are, is there something in there? Where they like where it's like, you know, it's supposed to be kind of like a handicap in reality. It's the exact opposite. It's like a superpower.
Well, I played poker for a long time and you see this with poker players to they
Some of the best poker players are some of those sort of like, you know Asperger e type of mannerisms, you don't they're extremely intelligent, but they have an emotional coolness which allows them to be rational Under Pressure, not get as easily tilted as an emotional player would be. They can play with huge sums of money and not change the way they play. It's all just chips to them. It's a game to them.
And they also have the ability to focus for very very long periods of time longer than you know, I would say the average person. And so, you know, there's some definite superpowers if you have that, you know that brain wiring which is I don't know what, I'm just using these terms. I don't actually have any idea what the clinical like, you know definition of these terms is. But I'm just I'm sort of reverse defining it. As a person who has those traits, the ability to have maniacal Focus, the ability to stay calm and a sort of emotionally cool, despite what's going on, you know.
Highly highly intelligent with, especially with math probability and statistics. And, and so they, you know, they're winners. Dude. I've seen it to so many times. That that is a whenever I sit down against that opponent. That is the person I'm trying to stay out of pots with. I'm not trying to compete against them. When I go play
poker. All right, let me, let me tell you something. Interesting, that happened to me. You said he was a doctor. I went, I had to get some, like I bought a vehicle and I had to get it like registered, you know, like yeah, get your registered and title and all that
stuff, DMV stuff.
Dude. It sucks. All right, so this is like, I'm some
It's in your bag. This is so obvious. Do you know that there's third parties that will do this for
you. I've heard about this actually, some guy told me. He's like, yeah, as like DMV sucks. He's like, oh, dude, my buddy and I opened up like a like, an ALT did alternative DMV in like, you know, in the DC area. It's amazing. We do like three million dollars here. I was like what? Dude is opening on DMV? Like it's awesome. I never looked into it. What is the rules?
All right. So like I went to the DMV and like a I didn't know you had to have an appointment.
To go and the woman working there was like, hey, just go to this thing called fry title, or something like that. And so I just looked it up on Yelp and it was like, 20 minutes away and I went out there and there's a line out the door, but I got in and out. And so basically it's a crappy building in a strip mall. Exactly. You think and like next to, like a Marshalls or something like that, and you can go there to get license plates. You can get their title. Transfer specialty plates, temporary permits. You can register your car there. And it basically has like a lot of the
That you would mostly do at a DMV. You can't do some things, but mostly everything that you do and the way that you get it is you do a partnership with the motor vehicle department of every single state and you got to go through this like application process. That I don't think it's that hard because when I was there, I was talking to the owner and he was like a young. He was like a 24 year old. Like it was like an unsophisticated smart, but unsophisticated guy and he was like, yeah, I just applied and I was like, do you guys always have a line? Because there's signs everywhere that says we know we line no new line people at for because we close at 5:00, so
Because so basically, like I was like, are you guys this busy all the time? He goes constantly. I'm like, are you kidding me? And he's like, yeah. And I was like, what do you guys make money? Is like, well, we're going to charge you like 50 to $100 right here for this fee. And I was like, oh no brainer like because the DMV here in Austin, I've got to wait for months or something for an appointment, something crazy. And it was a crazy service and I started looking into it and there's a few companies that are in the space, you know, DMV dot-org. No, you know, her DMV dot-org. It's like if you Google like,
Paperwork, do I need in order to, in order to get a license in Delaware? Like, it'll tell you like what to bring, so that that's out there. But there's basically all these places that I've seen do this. They're just like Mom and Pop, like, hole-in-the-wall stores and they are constantly packed. It was the crazy fascinating.
I did hear something, which was like that guy. That was talking about. Something did end up happening or they crack down or like they lost their thing or like,
Once I don't know what happened, but something did something. Bad did happen II, this was years ago, so I don't remember. But let me tell you about two other businesses that are very similar. Have you heard of a symbol? But a symbol a symbol? It's in Texas. It's you're gonna love this business. So just go to like a simple.com.
You sound like, George Zimmerman. Like you're going to like the way you look. I
guarantee you're like this business. You're gonna guarantee men's bro. House here. Yeah, so he's basically driver's ed online, and
Also do like, if you get a ticket you had to go to like, corrective driving school or whatever. Oh my God, they said kill it. So they're like an officially licensed like vendor for this driver's. Ed at these like these courses or whatever. They absolutely crushed the bootstrap for a while. I think now they've raised like a hundred million dollars. These guys are absolutely. Crushing it. I've seen the revenue once before back way back when I looked into this and what started with like, you know, like a 32-hour Driver's, Ed Course or whatever.
And they can do, I think they could do it in like 36 States out of the toll or whatever. And so they said they have 13 million, like, people have gone through it and they also do realtors licenses, which is like, one of people trying to get their Brokers license. Wow, that's like, another like this is such a, this is an amazing business. This is like a, like 10/10 under the radar business. That just crushes it and they crush it do to, like, kind of like regulatory lock-in and that there.
One of the clear, the only officially approved people that could do this. They just crushed it with Google ads because people would search for you know, driver's ed free, driver's ed online. Get my broker's license blah blah and it wasn't a ton of competition. I don't think early on and they just made a ton of money. And so I this is I'm pretty sure a billion-dollar company at this point. I'll for sure. They don't, you know, just doing this.
This guy's name is Blake who started it? Another Blake, Blake my house key, the guy who started Tom's Shoes. His first business was an online driver's, ed business and he said, he crushed it.
It.
Oh, wow. I didn't know that. That's
yeah, I was when I read his biography time like, giveaway shoes, or I don't know, it was one of those like, but given
find a way, I will buy a pair, give a pair.
Yeah. And anyway, this business skills it. What's the other
one? So, the other one, so I was about to take a trip with my family. I was like, oh, we don't have like passports for the kids. Sounds like, oh, let me get like, we don't have the participants because you, if you just like, when a baby's born, they'll give you a certificate. It's like, oh, you want a birth certificate like, you know, they roll.
Like a Candy Crush map. It's like do these six steps and like, jump over all these hurdles till I get your kids per second. So it's like you gotta like, do this thing and you could go to the city whatever. So I was like, oh geez, I don't want to do all that. And so I just searched like it bursts of Kit, Online Fast and the San Francisco, or whatever, like the Bay Area, you know, whatever. Like, you know, the Walnut Creek like official birth certificate thing was like, yeah, you can like either mail in this stuff or go to our partner, vital check at vital.
Check will do it. And I was like, oh, here's another one and sure
enough, it vital. If you go to bottle check.com. So there's so many copycats. There's your vital check.com and check a spelled c-- h
EK. That's how you know, these businesses crush the number one, the cats that pop up. So it's an official California birth certificate that you can get online. You know, it's government endorsed. So hundreds of government agencies Nationwide exclusively trust vital check. So they've got they basically cut deals with those vendors.
And whatever you go on here, you pay and I was like, whatever 99 bucks or something perverse difficult. You fill out this form and it's done. And it's like you kind of have to do this. Like it's like a mandatory thing. It's like a DMV thing. It's like customers aren't just like choosing to go get certified. They have to get certified. And so that's why I love a symbol. That's why I love your DMV one. That's why I love this vital check that because it's a hazy have to do it to comply and you can build these kind of like, third-party things and I sent this to Xavier and see Ava are buddies with enduring Ventures. I was like, dude, this is a
Beautiful business to buy right like because they're going and trying to buy these businesses that are like just cash flowing profitable businesses that have defense ability. And can be may be improved by like rolling up multiple or like centralizing the back office. And what's
Rich and the the other the other like red flat, not read. What's the, whatever the opposite of a red flag is green, positive flag, green flag that my like red flag of like, this is a killer company is going off because website, it's an ugly website with a lot of traffic.
And it doesn't say who the founder is on. The about page is says, we've been in business since 1992 and we do this this and this and like I can't find like a guy on Twitter talking about it. I'm like,
okay, so you just see if I got back to me. He goes it looks. He's like, I don't get it. Looks like it's owned by a UK public company, come G, conglomerate LexisNexis relics. I think
relics which owns like successor. It's like a multi-billion dollar. It's like the most I believe Relic is the most profitable company in the world in terms of margins. So they they
A not b. The big thing they own is, do you know how scientific journaling, like publishing Works? Basically, like, sure, he's like doctors and stuff. Come up with these these amazing insights and scientific journals. Like, yeah, we'll give you five hundred dollars for your article and like that's all they get paid and every University like it has paid money to get access to these journals. And so they make like 4 billion in revenue and like, 3 billion in profit or something like that.
Yeah. It's looks like it's a fifty billion dollar a little more than 50 billion dollars.
Our
company, what's the does? Can you see what the prophet? Like what the income is? They probably have done at
33,000 employees. I can pull up. I mean I can pull
up that it's like though. I think it's one of the how do you
spell it?
Arielle X.
Yeah, I think it's a
dude, under the nose like this. This is another the sampar special right here. Just knowing that, I'm some random British public company. That owns scientific journaling companies and is the most profitable company in the world. How the hell did you know that
I confirm that? It's, if it's not the most, it's one of the most and I knew about it because a I had friends in the in the journal who are like getting their phds and I was they would tell me how it works on.
Oh, that's a racket. Like you don't understand bid. You're lucky the like it's like, you know, dentists and stuff. Publishing stuff on like teeth. Like they don't understand like how margin works and I'm like, they're paying you 500 dollars for that. You don't understand. Shit it. So they're just get ripped off. So, I knew right away and second, when we were launching the hustle. I love database businesses, and I research database businesses like crazy. And I came across this company because they own,
it was like they own. They are LexisNexis,
which is, which is
Glamour, legal records and documents they own patent site, which is it has a patent asset index of 135 million, patent, documents law, 360, Lex, Lex. Ma China, which is like 88 million, whatever thing that's just ton of database
businesses and legal. All 360 is like it's kind of like
The Hustle, but for lawyers, I mean, of course they were first. So we were like them for, not lawyers, but it was basically a daily newsletter for lawyer.
Yeah. Elon's like me for billionaires.
The problem that I have about a lot of these just rips off my style, like I was using Twitter way before. Like I was popular
Twitter first, right? I do. It means he does memes, right? I don't like the
He's impulsive, but I am to
podcast. He is to Money.
Money business, and Innovation and dating celebrities doesn't podcasts those. Yeah,
I was thinking about Jake Paulie, a Jake Paul on the podcast, and I was like, thinking about it. I was like, if I got into an argument with that guy, he could just be, like, rum Richard the deal and I'm like, well, I could kick your ass. He's like, you know, I can kick your ass. I'm like, oh, yeah, you can't.
He's like, well, I mean like, what? And I'd be like, well, I'm famous, and he would be like, well, I'm more famous. So I'm like, oh, you're like it, like everything better like, every like whatever. Like, I think of these people, like I'm like, oh, like you are everything I do, you are that, but better, I have nothing, I could say to you in a fight, like, you're just gonna win this argument for Route. It's so sometimes I ask myself. What can I possibly say? And so like, that's what sometimes I think about
Eli. No, that's when you have to Swerve into the verge of signaling and be like
Well, I'm just not, I don't chase money and fame. Yeah, so yeah, you're way more famous and raised. Yeah. Well, I wouldn't trade lives with you. Your must be magical. I have one thing. He'll never have enough, and that's the moral High Ground. You could always take on somebody better than you. He's elon's like
the sampar of, but just of money.
Good episode. See you later. I feel like I can rule the world.
Out of nowhere. I could be what I want to put my all in it. Like a Days on the Road Less Traveled never looking back.
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