Welcome to another episode of no investment advice. We got Jack but to hear what's going on me afternoon, boys. How's it going? Good going. We got drunk fan here. Trunk was happening. May.
Yo, what's good man? We gotta new reply guy Jack Dorsey. So that comes first reply guy. I know y'all saw that so I thought I'd been a telegram on a telegram, telegram group. Exactly. You're in the telegram order to explain you the reply guys story. But, um,
Obviously Square acquired, after pay the BN and buy now pay later, start a company. The Australian ones like 29 bill will be talking about that later. But I always have these content pieces hanging around and I need a reason to post it and I'd post you this previously, but just looking at Jack Dorsey. Like, last April, he put a billion dollars of a square Equity into a covid relief fund. It's covid. Health care and education. The main focus of the time. Obviously was
Last April, but it put a billion dollars a third of his net worth basically still got roasted by social media with.
Yeah, so he just put it on a Google doc or something. Right? And just said
it. It's like it's probably run by two people and it's just in a Google Sheets. All publicly available. Credible, you what are you investing? And I know you worked at charity water and you're familiar with a lot of, I mean, you know, the big thing about Charities is overhead, right? That's always a criticism. There's zero overhead. And what if you're running this thing from a Google sheet, right?
The is transparent and visible. But anyways, because Santa's Square stock, the fun start up in one building. This really fun, the four billion now, it's unbelievable man. Yeah, gave away four billion dollars and it's, you know, when a guy like business will give a hundred million people do, that's .01% of this new. Yeah. Hey, that just gave away a third of his net worth and
that was still finding ways to roast them.
So, I put that I go, you know, his relief fun, put out a billion. It's up to 4 billion. Now.
And then guy even commented anything, you know, I ended up chatting with the dude. It wasn't negative. He's like, how come he's only distributed 400 million out of this four billion Relief Fund. Well, and then I'm just like, well number one is, that's 40% of the initial allocation. And then the second part is, is that dual mandate. It's not like it was only covid if his only covid and you 15 months in and you haven't run it down. You're like, okay. This is kind of weird, right? But, you know, it's also for a girl's Health. It's all for education, but you know, there's no place for nuance on Twitter. So I was
Unable to include all that, but the guy literally ask is like, is this, some type of tax scheme in the thank God, Dorsey rolled into the replies. Let me know. What was looking down on the table. Son. Yeah. Let me just pull towards his reply. Men got yeah, this is great. You're gonna make Dorsey slide into men my DMs, do you. Come on? Alright. So here we go. I love screen sharing. Actually, you know what? I used to think that when we showed stuff on the screen is bad for the listening experience, but I kind of enjoy a man like you who are listening to the pantries are all I got to pull my
Anyway, I also just I always just love seeing
trunk to the bottom part of your Chrome because you've always got 17, screenshots that you're playing into a thread or something.
I wrote deep on the screenshots. Lvmh three. Peep.
You doing all this on a Mac Book Air as well
trunk. Here's why I remember I busted busted, my, my Pro. Here's Jack reply. So he just wrote. The hardest part has been finding Orleans with a small staff.
If working to move faster. Now, thank you question answer there. That's why they only distributed for in a million. Men.
God. No, I mean the thing is and we disap probably, we could do a whole episode on this often. We talked about doing it. It's actually really hard to get to distribute that
money. Hello, you explain how hard would it?
Be
you want to give away a billion dollars in covid relief. Explain to the audience how hard it is? Well, I mean, I think
covid or Leaf is one part and again, I'm not an expert on this but just from what I saw, there's like emergency relief, which is called relief would be in that bucket. So it's a short period of time. You're just trying to deploy money to where it can be used. But then there's all the other causes like water education, you know older does hundreds of them and itself. I can speak for charitable. When what we had, the problem. We would keep growing the amount of
Money that we would raise like from individuals companies, Etc. But to then deploy that money. It's not like pressing a button and just saying, hey just send it to Ethiopia that you have to find. It's like doing construction projects. So imagine saying, all right, we've just 3x to our Revenue. If let's say we're real estate fund and now I need to go and build three times more apartment blocks. You can't just do it overnight you. And then, if you consider, these are like what projects in the developing world most of the time and then you got to work.
Local government. Go to rural areas. You got a vet, the people, you got to make sure what you got to look at all the numbers. It's like really hard. It's a crazy. There was a whole team in New York to, like, 25 people. Their whole job was to go out there and meet other people. Make sure everything's legit and
it's hard to give away money. It's really, it's really hot for stuff like that. I think if it's
just, you know, going on to DonorsChoose where people can just like support teachers and stuff like that. That's, that's a little bit easier because it's a Marketplace. Basically, you can see how much money people.
Are requesting and you can just directly fund it. But yeah, I mean, I think that those who, I mean, I was so surprised by but I actually I wasn't surprised people complain. But the fact that he was given that much money and people were still finding excuses to like, put him down about, it was real, man. If you're never gonna, please
people, let me share one more. I'll share his first reply guy because, you know, I got that on tap, you know, I keep this a Google slide doc of all these sick replies.
So when Facebook or trout their audio product, this is like two months ago or six weeks ago.
So the news comes out and I just did a screen shot of the, the live audio room. And you know, obviously Twitter spaces is is a competing product to clubhouse and Facebook live audio. So I just go. Hey guys, I listen in on the room. Here's the audio from the room. It's amazing. What suck is talking about and I literally just cut in the clip from. Remember
that Smokin man, this guy.
Remember the smoking meat.
Yeah. That was the most incredible video Wicked Jack
Dorsey like this to me, which is just hysterical to me sick. Yeah, dude, it's funny because I'm making fun of his direct competitors. Front of me like Sam. I love it. When that shit happens, man,
boys, just to give people a heads up. What we're going to talk about today. Yeah. So we've got the square of farm stuff. We're going to touch on the buy now pay later space. We're going to do.
Devon Virgil, a blows head of lvmh are a part of lvmh anyway, and yeah, we got a couple other things like a preview, potentially from Jack as well and did internet stuff. So after he's been finding on the internet and new nft project, but the first thing we want to do is have a little rant about ivy league. So, yeah, Trump units, let's just play the clip. Let's just play the game. So
again to our listeners, I apologize if this is gonna be a clip.
Heavy thing. Because there's a really viral video on Twitter yesterday, and I was sent it from the 2016 Olympics. It's a, it's a the semi-final men's hurdle race. And there's a Haitian Runner. Let me get his name here, Haitian Runner. His name is
Jeffrey, Joe Miss. So Jeffy, Joel Miss at the 2016 Rio Olympics. And this went insanely viral yesterday. So somebody pulled the clip and I was sent it. And I have to tell you this clip. I can't remember the last time I laughed so hard. I was, I was literally in tears. You know, what? Like I always write. Oh, I'm in tears like on Twitter. I'm never in tears. When I write. I'm in tears,
right? LMAO. You're actually this time, you're
actually
So funny, I'm in tears. I was literally in tears. My wife came into, like, was brushing. Your teeth. Comes out a bedroom. Like, I'm like killed over. She said, what is going on? I'm like II can't even. I couldn't even talk. I was out of breath and how funny this is. So let me describe this video, 2016, men's hurdle, semi-final, Rio and Justin, Joel, miss. Losin, a guy's clearly one of the best attendance hurdlers in the world to make it the semi-finals, right?
But dude, so the camera before the semi-final, raise pans to him. And this do start flexing. Yeah.
Just pointing at his rib out Style, just like lemon.
Oh, is it? He points at the sky? This is all pre race and then puts up a big number one and I'm gonna play it. If you're watching on YouTube. I know we got like 500 500 500 or a thousand people watching here. There's a video. So this guy sucks. If you just plant the sky, he's just full of through the his pretty face.
Space is looking. So. Come on the plant exploded at the screen. One through the number. Yo I got this is these number 9 on the edge here? He's about to come out to block this coming on the Block. Yo, so if you're watching I mean, you're listening, this dude comes out the block, you can even tell he's not.
Not gonna make it Brothers. Nowhere near he's nowhere near jumping over that you just go straight into it, dude. So bad laughing. But like there's a natural thing. Like you gonna laughing, right? This guy's weird his entire life for this moment, but he was flexing so hard. He was flexing so hard, dude. And anyways, there's a just to be totally Pharaoh case the crib got removed, but he ends up finishing.
You heard us, he gets up dust himself off and finishes, the heard
Cool Runnings down just finish the job,
nothing but pure respect for this guy. Right? Like I was, I felt bad laughing but then after reading his comment so there's sociated press asked him afterwards. He just goes. Listen and to go a, why did you finish a race? He goes, it didn't make sense to go down as a sore. Loser. The Olympic spirit is to finish the race. It felt good, the crowd cheering me on. So, you know what? Happy story, you know.
We had a good laugh at his expense. I mean, he's a meme, right? Four years later the guy still mean five years later actually and it just it is one of the funniest videos I've ever seen my life around. What
was this that you want to read the caption out for people listening that you can make sure this put is
when you hired ivy league grad, but they actually suck at the job. So the reason why it's the first thing that came to my mind. Actually hold on a second here. I gotta, thanks LT. Can you thanks, buddy. Okay, close the door.
Eddie-
color, we got guests today.
Again. The reason why I'm first of all, I'm like I have to tweet and try to do something funny about this. I mean, it's not the best one I've ever done, but it had made me laugh so hard that I felt I owed it to the universe to try to find something. And the reason why I put when you hire an Ivy League grad, but they actually suck at the job is well. First of all, we could all opine on this but my previous job. I interviewed a lot of Ivy League
Brad's, because my startups headquarters, was in Harvard Square, literally in Harvard Square. And one of the pitches that ended up getting the company sold to SP Global, that the data company was basically we are geographically a place where MIT and Harvard students just because they want to stay in the area and Cambridge will come work for right and like, if your SP Global, you will have a very difficult time, hiring these type of people because
When they're graduating Facebook, Google Netflix, Amazon or throwing them job offers, right? They're not going to go work for SP Global. So your only real way to tap. This Talent is just as be geographically. There is a very smart pitch actually. So I was there. I was like one of the more veteran guys there and just ended up interview ivy league, people non-stop internships like four different rules. And listen man. I'll be honest. I didn't go to Ivy League school although McGill
Well, University of Montreal likes to call himself to Ivy League of Canada are the Harvard of Canada, which literally means nothing but, uh, so I've interviewed a lot of I'll eat people. I'm sure you guys have to, I'm sure below has a Google and listen on paper. You're just like you get pumped. Are you see a guy that went to Princeton Brown? What else? Columbia? Yale? Yo, man. This guy's gonna be good. Right? Like let's be honest. I secretly works. I see some guy went to Harvard. I got pretty high. It's gonna open the door at least. Yeah, so
I mean like no matter how you feel, but I love everybody seems, I always just like it's just you know, it's just a brand is like man, it's powerful. Do you see that? And
you membranes important man
the Bronx? Yeah, I work with. I'm not gonna see, I don't know. Number I'll call it doesn't. Plus people with this background and like they come into the actual rule. They suck. This is not good. Whether it's, they're overconfident didn't want to do the small stuff, or legit need to suck. This is not good at the job. Maybe it's not meant for them. I just want to hilarious though because
When you see the ivy league stuff, it's like the Haitian Runner was flexing, right? He's touching his hand. On the wards. He's got the mean, Grill is turning up number one. That's what happens when you see, like, these IVs on the resume, and they don't deliver. So, I just laughed. And then, because they have got ya, get
that job in the bin, on Google. May just gonna prove ads first for 12 months
blow. You've definitely got a, you probably hired somebody from IV that.
Yeah. Yeah. Yeah. Even a charitable to. I mean, to be fair today.
Obviously, smart people write like this level of intelligence, but the way I always saw it is you need to be smart enough, but then there's so many other things you need to be like, have the right attitude and especially on early in your career. A lot of the skill set is not about being a genius. This about like learning and like being kind of ego free and stuff like that. So yeah, man, I mean, it just depends, you know, I mean,
you told that when you're starting your job isn't to be freaking the genius,
And to come in with the big, you your job is to eat shit, right? Like, that's your job. It's just how it is. I mean, well, if you're really smart, you just avoid the entire thing and your Zuckerberg, you just found a company. And you found Facebook, right? There's the other side of it, obviously. Super capable super smart
and to be fair, I was probably like one of those people when I was 21 in terms of being like cocky, okay. Common in like, I'm the shit to. So, I'm just being objective about it. Like, yeah, I probably have pissed some people off to when I was a kid, but yes, I think it's just
It's hot man cuz you come in with an expectation. I was I was Twenty-One going to Google. I went to pretty good school at done business before so I came in like all right. Well, let me go um and like run this shit, you know, I mean and if you go there, Angela, okay, I'm extremely
successful. Entrepreneur
- yeah. Yeah. We're via eBay, my bling blinking eBay store. But, yeah. Now, it was a so I completely get it man. I mean, you just, you learn with age, you know, I mean anyway, that was fucking hilarious, man.
That gave me a good chuckle with when I saw that as
well as crying, bro.
All right, so boys. Should we go? Let's kick it off your clothes. Jack. You've been sharing this in the telegram group chat. I haven't really dug into it much. But let's just do your part first because I thought this was quite interesting. The site looks really cool. You want to share your screen? This is a legit internet segment. We got
Yeah, you guys know who Tom saxes. I do not have this stuff. I don't to be found. I found out about him through. I think he has a like long-standing partnership with Nike on the craft. You Nike craft, have you heard of that brand before? So they make limited-run stuff that collaborate with a bunch of artists. So he's done. Like you gone grey old or something like that, you know, the the street where reseller they got a bunch of like Tom saxhaug.
IP stuff and he's been like a contemporary artist for a long time and I'm just interested in seeing I think Damien Hirst didn't nft project a couple weeks ago and Tom Sachs is kind of in that first batch of artists that have been I've made a name for themselves in the Contemporary Art world that are now playing with the nft mechanic. So Damien Hirst did I think 10,000 additional?
Russians and the sort of the mechanic of that drop was you either keep the nft or keep the print you decide once they're all sold out. You make a decision on which piece you want to keep so you can essentially trade in nft and they mail you the print or you keep the nft and they burn they will burn the copy of the art that they're holding onto. So the outcome becomes like, you know, 8
Thousand people want to keep the nft over the physical thing. It's like this statement on like what people value about art. So this time Stacks thing is taken another one of the nft mechanics, which is this idea of like randomization and the minting of pieces. So for context of the project called Rocket Factory, and what he's done is basically as I think there are 3,000 individual components,
So if you if you can see the screen you'll see it here. But if you can they're like rockets that are divided into three different sections vertically says a nose, a body and a tail. And what they do, what they did. When they launched a project, you would mint. I think they only let you mince three tokens, you get a nose, a body and a tail. All different all different configurations. So I think they have Moses.
Five to three. So that's 30 different rockets and some match. And some are like mismatch. Right? And he's done this thing with Brands where they've got a know how easy maybe he's gonna get in trouble for this like dmca type stuff, but he's using a bunch of like logos, white marble. Sorry, I just assumed he was welcomed with him or something, because I've worked with Ferrari and I'm pretty sure they would be better.
They're like a rocket. Yeah, and ft. No way. Yeah, so, so, I mean, but that's an interesting thing, right? Fair use. Like, you go back to Andy Warhol, the Campbell's, Soup thing. Yeah, I think for the most part, like, he's a top tier artist. So I'll be curious, like, if there's any blowback. Like, I think if somebody less well-known would have attempted something like this. You can imagine like, legal notices just coming flying at you, but
It's an interesting. This is a whole new area for like the law to expand into because this is all one chain. Right? Like you can it's done, you can take back a lot of this stuff. Like the token either references something that is on a decentralized database. So like it really changes the nature of copyright litigation and all that kind of stuff. Anyway, that said, you get these three pieces and you put them together.
And the way they're making the project happen is, they're going to physically assemble these rockets and launch them, God. Oh, that's a, oh, I didn't realize that. Okay. So is the physical face,
man? I thought this was like, this was like, oh, that's Jack last week's. Like, hey, here's janki. Heist. And here's what my old cool, man more, like Visual and Graphics. I've never they're building the fucking rocket, bro. You're making sweet. So they make, they make the physical
rocket and then they send it to you. So based on.
Yeah, based on what you've collected. So what's in your wallet. I'm assuming certain date. What they're going to do is say, okay, we're going to take a snapshot of what's in. Everybody's wallets. We're going to assemble the rocket. We're going to launch them. They're actually doing launch events. So everybody that owns them is going to be going to events and US Europe wherever else, assumed assuming Tom Stacks is there and his team and they get their like, I guess they have some little firework component or something in the back of them. They're going to, they're going.
Launch them and then they're going to recover them humming glass vases and then they're going to send them to the collector. Oh, there is
a second Jack. Can you roll up a second for the for our listeners? Can you roll one more? Okay. Yeah. Can you just talk people through how it works here? And tell them what you see on the far left and then work your way
across sure. So the on the far left, this is the Assembly of the 3n F Ts that were generated on the drop? So on the left, we're looking at this McDonald's.
Nose cone is kind of, let's like rough outline, hand-drawn thing, NASA. Middle section of this rocket and then a Tiffany and Co bottom and then there's an image next to that we dream team there Broly. Yeah. He any master in McDonald's, come on,
done with
NASA. He has a relationship with I think it is because I think it's, I think it, I can't comment. I don't know. But
I think this is like a autistic using some artistic Liberty here. There may be a relationship there. But who knows? So the second image is like that, you know, that hand-drawn rocket translated into this physical thing. So
it looks about it. Looks like it's probably about three feet tall
based on. Yeah. Yeah. It's got some like propulsion device in the bottom of it. And then on the right hand side, they've done a video which explains the whole process which is unbelievable.
Cool. I'm really cool idea. So, yep, so just to
clarify.
Yeah, so wait, you'll get a physical piece and a digital and this also digital or yeah, so you got the you have the nft in your wallet and that's some of the stuff. I like a lot of these things are like launch and saw a figure out as you go. So they've met way more promises than most projects and there's a big name behind it, obviously, so what David?
Since today is that, you know, you could have perfect rocket which is essentially all the matching pieces, right? This one on the left. Here is the three matching Brands, nose, body and tail. And then the, Frank and Rocket is like three random Brands like
read how they describe it, read, how they described
it, a disparate clusterfuck of branding, composed of unmatching, component, and of keys, so so obviously this creates a market on the back end as well. So when they did the drop,
A lot of people were going to the secondary Market to complete their rocket and get the three matching bits. Like, like the other janky heisting, we talked about, which is a cool idea. And then obviously, the the layer of the actual contemporary eyes that has a track record and the events and things of that nature. And there's only, I think 3000 components. So there's only three that there's only going to be a thousand Rockets. So it's pretty limited
Supply KIPP, please how much like what is one of these gone?
Right now. So oh my goodness. Oh my
God. So the Irma's body here is 15 aetherium. Which what? Right now, that's probably 40 grand grand plaster if I thought. Yeah. And McDonald's 25, so they're obviously this different Rarities and some brands are more common than others, but by filter by
But you buy all this stuff and then you know,
there's Lisa there's at least a sin. I actually interviewed the voice behind Lisa Simpson that be pretty high.
She's hilarious. So this is move like was probably 10 x from the mint price and then 3x from the resale price. So there's like a reason why they all meant it already then because know there is a minute here in an hour. Oh damn, this is a really cool example because he's like a legit eyes like you said in traditional world, and this is a call execution of that both to join.
Physical. This is kind of the third major project that Jack's brought up. I'd love to hear Jackie. Talk through board ape, janki, Heist, and this. And the difference is you're seeing and like, because it seems like everyone is adding a, you know, a new twist that this one is just like when you did the physical part of my all so smart man, that's so smart. So like how are you viewing? These kind of three
projects? Yeah, that like the Border one I think is like pure internet Community like you can see
See it in real time, like people in the Discord. It's almost just like an abstract Financial instrument. You know, it's like that, doesn't we talked about the decentralized Disney and things of that nature over time. Janki highs feels like they have a brand, they have raised money and they've got some creative Firepower already. So I don't think it's going to be as community-driven right on the media side. But there's some, you know, it's like real outside bet that they're going to be able to build this like
Your world around their characters are already have some like cultural relevance. And then this last one is just I think outside of that completely. It's a it's a yeah, like a traditional artist coming into the space and you can imagine in 10 years the first artist to have like successfully or among someone among the first, like legit artist to have used this medium, to make something interesting and that like the aesthetic of and just resonates for me as well.
Well this last one.
Let's do some real quick napkin math. So the Hermes one was a biggest one as a 15 teeth are a little bit. Well, that's
one part of it. That's one piece of its own
piece. So there's a 3000 pieces, right? Mmm, thousand. So we do Scott V is average price was 5. I've been about 10, just got 10 G's, what's 10 G's times 3,000? Whatever that is. That's how much it looks like. This thing is going to bring in
when they issue the project. They make the money on the minting but then resellers
Shh, the Arbitrage on the secondary market, and I'll be like, two and a half percent Kickback, or something. To let me just share my screen. One-one second quickly.
Well here. So, like if just a napkin math, I did we're taught to 30 million. So if you just assume every piece goes our five youth, but they've already made money on the minting. So they'll make money on the transaction fees. I mean, this could reach Topshop levels, like hundred millions in transit and kind of volume
and Jack. I should just pull a nap, just one thing to share, as well as it looks like.
Cause there was this huge Hypervenom T's early in the year. There was then quite a drastic reduction, like a 90% of value or like something like that. And now I think we're really kind of picking up again, quite significantly. If you look at the numbers for the top projects, it looks like the just didn't crazy growth in the last few months. It's like there's a huge I crazy. Crypto
Point your what do you top 10 right here on Foundation Jack's top 10 on fire.
Yeah.
So they've done 3000. Ethereum of volume on the secondary Market, which is seven and a half million in like three days. I think.
Oh my goodness.
So then you'll see like when I think you would only get closer to some of the Milestones, like, hey, this is what we're going to do with the physical pieces. And this is the access. It gets you, all of those things. Obviously, translate for more action on the secondary Market.
Not investment
advice column, represent not every time. I mean, this is pure. Yeah. I mean, it's
Almost like an ornament for the office, right? That's really how I'm thinking about it,
man. It's just, I find it hard to believe. This will not be worth 10 to 20 times more in a couple years and what it is now and it's bad, but I just can't bring myself and 20 grand. Even I have such a high level of confidence at this project. Just listening to you talk about it because of the name behind it will just be worth it. Just multiples. Are you spend 20 grand on a rocket? I'll be worth five hundred grand.
In three
years, you know, I also think is interesting is Majora a, I would someone's probably done analysis on this, but the majority of people transacting in etherium have either make their money in aetherium or they've been holding it for an incredibly long time and it's sort of skews that relationship to the dollar denomination. If that makes sense, right? Right, right. Someone like you would have to take, you know,
20 grand out of the car and account. Turn into a theorem and then by an NFC with it, which is a very different matter
only. Yeah. Yeah, but you can just say, hey, I got a new theory of slush fund here. I'm gonna buy this.
Yes, different. It's definitely different. And I think, you know, a lot of there's like there's speculation and trading and bubble bar, but it's like you're using your your sort of trading within your account as opposed to like make
Looking like a, put a clean purchase. I think there's a little. That's another reason why the adoption is is happening the way it
is.
Is such a big Advantage just to be in. I mean literally little you nailed it right? The mental hurdle to pull money out your checking account to buy this versus if you're already. So that's why you got to kind of go through the pain of getting with into the system. Right? Because you know, I'm just missing out on all this shit is this because I that's why what drunks like when you
bind the eighth on the show, remember when you share your screen and we were like, oh, wait a minute, make sure you could take it out. It was for that reason because because like because the wants
Stuff keeps evolving. You're like oh and now I can stake this in liquid, staking lie do or like something like that. If you can't take out you could don't even have access to try that out or the other hundred things going on. But
anyway, I'm again. I'm not done man.
Yeah, no investment Vice. But yes, that Jack that's a cool project man. Thanks for sharing that. So wait just to clarify you bought one news or you bought some of these, right?
Yeah, I got a Chanel set black and white. Wait the full set. Yeah that but yeah the whole rocket. Yeah, probably two or three. I'm calling it right
now. That's that project that you just bought will be worth 200 Grand within two years. There's no question in my mind that physical rocket isn't will be worth 200, Grand August so hot right now.
Throwing it again. Ready. You may head around it. This is it. I'm the biggest hype man, ever. I can't get my head around it.
No, this should now you got full set. You can actually start. That's that's good. So wait to clarify. Did you have something else and then you had to go and trade it with people. Well, I bought on the secondaries, I missed the drop the whole thing. Yeah. I've been watching and I was like, I really want to buy this project like was two weeks ago and I heard about it and I forgot to set a reminder of when the drop was. So I did just get like, I saw it on Twitter. I was like, I miss
Jump by this
segue into the topic one time of Virgil a
block. Yeah, let's do it.
Super duper designer or artist. I mean because big news on him and he's gonna start doing and have tea projects. He's gonna start doing virtual clothing. And so let me just
so trunk. Yeah, who is who is Virgil for people who don't know?
Well, Virgil is the founder of off-white a streetwear brand.
He is the artistic director for menswear. Lvmh. Louis Vuitton more a Hennessy the 400 billion dollar luxury conglomerate, which we will be talking about in a subsequent episode because it's a CEO and Top Dog. Bernard arnault is the richest person in the world now, crazy, right? Still the richest. I know
this is a great go crazy, story to. Yeah. We need a real deep dive on that one. So
the birds were able. I'll just screenshot. I just want
To the thread that I did. Because Virgil's super fascinating. Here's a screenshot. Here is Virgil and I'll just run through a couple things super quickly is born in Rockport, Illinois, which is like two hours from Chicago or four hours. It looks like his parents were in game Ian. How do you say that? Donna? Is it? You're not even immigrants gone? Yeah. Yeah. Yeah. Sorry. Apologies. Good night, but so kidding me.
Gran Rey or immigrant first generation. I don't know the first second and I don't know how people describe that shit. But anyways, his classic immigrant story. I'm in B'Elanna. Have talked about this is like you're growing up and what are your parents want you to do? You have become a doctor lawyer engineer, right classic accountant. So he grew up with interests, and he was like Bilal, actually, he loved hip-hop. And he was making custom teased in high school and selling them below. Always selling custom hats for the
Lincoln pasties Bronx. Conference number
one,
Abel's parents his mother. She taught him how to sew but his dad worked at a painting company. So very like classic. Well hard-working immigrant family to like you need to get a real career. So he went and enrolled in civil engineering and you Wisconsin-Madison, but, you know, it's like it's like game the parallels to blah or incredible. Here loves hip-hop. Was DJing in high school. He's like, okay. I'm going to go to the engineering school, but I don't want to be an engineer, right?
I'm just gonna do it kind of make my parents happy. I get that story. He DJ'd at University through parties and after his civil engineering degree. He got a master's in architecture. So, this is what's crazy.
He's a legend most of the
vote. Yeah, like one of the handful of most influential fashion people. The world right now. His background is in civil engineering and architecture, right? It's amazing,
but Von Braun
it. Exactly. I mean, Jack's going to have so many things to opine on ammo. Can't wait to hear his opinions on Virgil.
And and his kind of design Instinct and weary applies at all. But it was at his master's program at the Institute, Illinois, Institute of Technology that he found the kind of his Idol, a guy named REM cool house in art, and he's an architect, who also worked with Prada, right? So built buildings, but also help fashion giant product design bags. And then that's when able realizes like, okay, like I can learn to be the skills of an architect. I don't have to
Architect, great. And he actually has three really, really good lectures online on YouTube right now, at Columbia University, the Rhode Island Institute of Design and at Harvard, and they're amazing. They're about hour and a half each. So, one of his main sticks is that you kind of gives away information because how he, you how he came up. He's like, nobody was telling me to be a designer. I found on my own. So I want anybody to learn from my playbook, right? I'm gonna give away all the information and his six million Instagram followers always shows.
It's Works in progress. And so his inspiration was this architect REM koolhaas who taught him that you can do a lot of things with architecture degree. And actually one of the lectures Virgil was explaining that looking back, his architecture and engineering background, has actually given him so much confidence. Anything he does because he grounds everything with this really hard training, right? He understands like dimensions and like how to test things how to do Theses and and and hypothesize about how things.
End up. And how to combine different disciplines, right? So he'll do stuff and he'll get so much pushback, but his confidence comes from. The fact is, I know, I'm grounded in something. That's literally its physics, right? He's like, it's math and physics like this. What I'm grounded in understand these things and that's gives them confidence to try out his new things and this what kind of how he blew up. But so interesting. So combine, this architect engineering background with this interest in Hip Hop and DJing life and all this stuff and Men is just like the
Luck of the draw. The moment man. Yeah, the Magic Moment. Hell, it's amazing. I love these things is like. So, he graduates around 2005, and he's from Illinois, you know, reported rockport's close to the city called Chicago. And there's an artist from Chicago that time that we might have heard of it. Then it's Kanye West, and we're
trying to remember what his nickname was back then. Or when he was first coming out. No, you can't a Louis Vuitton done, which is amazing. That's right. It's now Baggio. Is school coming full circle.
What do I mean?
We have so much to talk about here. I love that you brought that up because
a lot of people ask now is like because Kanye's so much into fashion, right? He got his billion dollar brand with Adidas Yeezy. He has a deal with gap but like you said, his name, nickname is Louis Vuitton Dawn. Louis Vuitton was always what he was looking up to and now his eye. Number one guy, like I'll explain shortly, but Abel spent a decade with Kanye. He's basically his artistic whisper and the way they described it was, it was album covers music.
Like stage design, a blow would just be cruising around with Kanye as Kanye. We started his music career, his singing career because Kanye started off as a producer for for like Jay-Z, right? And he just got his laptop 2014 including 20 hours a day. Designing things on his laptop for Kanye and so crazy. The reason he met up with Kanye is Kanye was starting his solo career away from a producer wanted to be the personality, an artist himself, and he wanted to
To surround himself with creatives there. I mean Jack touched on it before, you know, we talked about what was the guy that did the the Campbells and he will home.
Yeah, Andy Warhol, he's famous for having this Entourage of creatives. Right? So can't you did the same thing, created an Entourage and
there's a drunk just to add while we're talking about it on that. Like for people like to take people back to this time. This is the time where people would often say the phrase We Now use is sharpened dribble like right? You are your boss will player. Don't talk about this. Don't do this. Don't be.
Brand like just do what you're good at and like, get on with getting more on with it. And, you know, we can talk about Kanye as it relates to this as well. But he was clearly a creative dude from Forever exactly in fashion, to music producing wrapping everything, like even his home, if you reject your yeah, architecture is crazy. And and just why love is 15 20 years later or whatever. And however, long this is 10 years, like as much as he's kind of a horrible person to a lot of people and I understand that.
Name particular like he was one of the few people in this in the hip hop world. That was saying like, own the brand, be the brand. I don't want to just hold up a shoe for you. I want to be the shoe designer and I'm going to put in the work to actually go and learn how to do this properly, understand materials. And so anyway, you'll probably get on to that but I think it's worth calling out
know a hundred percent. I think totally. And that's what, that's what makes Virgil interesting right? He's multi-discipline music engineering. Architecture, fashion.
Fashion like he combines it. All right understands culture like crazy and these guys are, you know going through this movement and in 2009 is a very famous photos right here for the non listeners. I meant for the listeners, the can't see this photo. It's at Paris fashion week and this photo went viral, it's Kanye carrying a gourd suitcase when just an absurd jacket. And there's a whole crew. There's a crew of Kanye and his boys and the Virgil's in the far right here.
I mean, I don't even know what he's wearing a gray pants. A blue vest, like red Rim glasses. You got roasted, right? Because Kanye's like I want to be a fashion designer. It's funny. 2009. Look, look at it. Now. These are probably not because of yeast is
perfect. So good man. We've got anywhere near his bar without the keys are in the green.
Yeah, yeah, he's just on the show
with Bentley. He's just an idea of like so he spent 10 years. Well, what's crazy is these guys are like from that picture. They're like we're going to get into fashion. Everyone's laughing at them. Right? It's like, it's like to your point about shut up in trouble. I mean, let's just call a spade, a spade. There's
Racism involved here. It's like who in the 80s and 90s were at the Forefront of fashion, right? It's obviously going to be a lot of white people. Let's just edit it from the USC, luxury luxury, high-end. Yes, luck houses or white people. Well, this is what makes Virgil. So amazing, right? He's like, he's artistic director for Menswear at Louis Vuitton. And actually Louis Vuitton has buried the lead. They bought 60 percent of his Street Burger Company off-white like two weeks ago. So now he's one of the most important people at that company the most important luxury.
Come in the world. He's one of the most part of people there. So crazy how that turn. But the point is that at the time people laughing at them. So what do these guys do? Like, you know, we don't care, we'll start from the bottom. If that's what we need to do, to prove it to go an intern at Fendi and lvmh luxury brand literally intern and not like one of these things like, oh these guys in turn. I'm sure they go ahead of kush. They're bringing coffee since the work. There are photocopying dogs. They're working 9:00 to 5:00 making another. They need the money, but they took like
Whatever the interns salary was $500 a month.
And this is why they just to clarify, Kanye West. And these guys, they are already established. What he's established musician. He's doing my beautiful daughter, the fantasy. He's recording or
arguably the greatest album of the 2010s at this time. And so My Beautiful Dark Twisted Fantasy as Bilal touched on Amazing album. Run away the 35 minute video actually Virgil designed that video
are Danada.
Yeah, amazing, right?
So I'll bring something back now, that's relevant because a Kanye's. New album. They're all waiting on is called dhunda. So he actually started a group after doing this Fendi fashion design, that it was called. Dhunda. It was like this. He finally formalize the name of this Creative Group and they're going to do everything fashion architecture building like culture in general, right? Like large installments, but that group didn't last very long, but this huge Legacy. Like virtual tables, part of that group, and he's
Everything I said now, but lvmh off-white history, where brand and I think there's two or three more superstars from that group that ended up at Nike and Adidas, like top designers. So I'll keep going through a story, but I'm not going to deliver his story very much more. That's because I want to get some lessons that he said in these lectures that I mentioned. But his first brand, his first Virgil's first, personal brand was called Pyrex vision.
And there's nothing crazy. It was his first fashion brand and it's actually interesting for the listeners here. It's a plaid dress shirt. And on the back, it says, Pyrex and it says number 23. And so, what's that referencing is you guys remember the biggie? Lyric. He's not referencing biggie, but it's a very well-known sentiment in the hood is like you either have a wicked jump shot or you slang crack rock. I think it's in the wrong order. But basically, if you're gonna get out of the Hood, in a lot of these very difficult areas in America, is like you need to have
Really Gonna Hoops or your due to cocaine? Right?
Jordan's number
yet? Yeah. So Pyrex refers to literally the cooking mechanism to make crack, which is when you combine make basically,
I'll never heard someone describe a lot, the cooking
mechanism. So good road. Yeah, no. Biggie soda some other ingredients. And so if people don't know investment by starting to say, so the crack epidemic in the 80s, the reason why crack blew up especially especially in
urban areas in the ghettos was crack is just a really fast mechanism to put cocaine into your body. And and the way that people cooked it is you could basically stretch a bag of cocaine further like, you know, obviously from movies, people do cocaine, their snorting it, and it's pure. But like if you want to stretch that baggie of cocaine and your dealer, you combine it with baking soda and you sell these smaller units, right? And not investment advice, not personal advice. Yeah,
definitely not stay up.
Crap folks. Yeah, so II brand was an off-white. So he learned a bit from his first fashion brand to really take off. But he got in with this really influential Fashion Group from Europe called new guard group. They've actually been acquired by far-fetched. But basically, they went to Virgil's like you're a creative genius, but you don't know how to manufacture, or you should manufacture with us. We have the best Italian inputs, right? And the, the amazing thing about you guard group. So their Founders also worth
Half a bell Italian dudes. We should talk about mad not gonna talk about them. I'll tell you what, super interesting Virgil and the new guard group. Their entire operation is run through WhatsApp. It's insane. Virgil was innocent WhatsApp. Did you know everything to Russia? Virgil says, here's a thousand cats open on WhatsApp. This is how y'all, that's how we want. Worked Works. 20 hours a day on WhatsApp. It's insane, dude. So when people send them photos, your pull them image.
Like the shit I do with memes. Are like, actors would even out here will screenshot it, like Circle. Things be like, I want this and just send it off. And the way they explained it is like they can't use emails, right? He's like, they're like, we are creatives and like, email blows up the floor, like you're in your flow, right, either. You hit a guy up and be like, yo, I'm phone right now. Like we need to chat about this but aren't at this detail and like we need to get that. So this guy literally he uses an iPhone for his
entire solar. I didn't know that. That's my son sees another
There's another dosti thread there. Your works. On his phone to write
your Dorsey. Only works through Apple notes
one after time. Yeah, hysterical future work manner. Be weird to have a laptop or a computer or a certain point.
Dude. It's so true. Especially the cloud gets like, my biggest beef with mobile editing of Google docs is it's very slow. Like if you have a kid comments at slows down but men like Jackie said, once you iron all that stuff, how then you go to the edge of the internet and like your Edge Computing and it's just super fast. So we all virtual tables, right? I'm stupid.
It was that works pretty good. Even on desktop if you need that as well. Yeah, that's true. It's pretty simple. It for the descending images and stuff is perfect.
So Virgil, so closing is kind of the main stick and and Footwear. But the whole point is that the last decade off-white, Virgil. Second brand is like the number one luxury brand in the world in terms of its reputation. And we talked a bit about his architecting and Engineering so we can talk now and I'm this is
Where I want to open it up Jack because Virgil has laid out his design principles. He has a design language and I want to talk through what he has described as his design language.
Yo, drunk. Can we just do one thing? Just before you go into that? Just, I'm conscious that some people listen to this, like most of the people follow us or, like, text our people. Yeah, and I think, I've heard a lot of people heard of Joe and stuff, but like, a lot of people in alkyne our world look at Fashion as ice, like off.
Got those guys are idiots. Whatever. I think there's a lot of that negative sentiment. Sometimes when I speak to them, maybe on the artistic side, it can be called. And I think the street where part especially has been really cool for last 10 years, but it will be called for us just to quickly can lay the foundation of like how influential rate whereas been in this because luxury fashion traditionally was, you know, there's two big groups carrying and lvmh they own a bunch of those smaller Brands like the brands. We've all heard of like Gucci Louis Vuitton.
Tan Etc, but I just wanted to call that out because that there's just the fact that he broke into that world is already a big deal, being a black guy, but just coming from Street where which traditionally was just kind of like ridiculed or laughed at like 15 20 years ago. And then it became the dominant part of culture. We've talked about that before with the overlap with hip-hop and stuff like that. But yeah, so that, that was another thing. I just want to call out because I think a lot of people die.
Understand that, like all the things we all wear comes from, like this annoying group of people that we might say. Like, they're making a $2,000 t-shirt, which is obviously often annoying, but,
like it kind of
filters through. So by the time, I guess is Zara and I'm buying a $50. The design has been done by someone way before, and it's just being copied. So like these guys, they are gone. I
think you hit on an extremely important Point here. I'm so glad you brought it up your name.
It'll statement is okay. If we have a lot of tech and entrepreneurial Ventures, why should they care about this? Jack is about to go nuts on why it matters. Right? And it has to do with this is like crypto and entities are bringing scarcity to the digital world and no one understands scarcity better than the luxury industry. So
if you want to
learn I mean take care of like what more do you have? St. Bernard? Arnault is richest person in the world. He's richer and Jeff Bezos. Just think about that, right? And
He these guys understand scarcity how to build these Brands and and these things are coming to the digital space. Right? So I mean, Jack, I would love to hear your thoughts on that because I am in you you did it back and forth with something that commented on lvmh thing. I did but I think you would have a very good Insight on this.
Yeah. I think that is it's pretty obvious that they're going to do. They're going to get into nft world but to go back to what Bilal talked about like,
Like why technologists? Or like, you know, people outside of fashion should care about this is like, I think the larger trend is like, crypto is
Essentially allowing for people to capture more value like more value from the culture that they create it, right? And and we've talked about this a bunch of times on this podcast. It's like, culture, is this really wickedly under monetized asset class essentially and for the Creator's, especially right? Exactly for the people that often the Crave people with the inspiration. Making it. Yeah. And and like
They're like the this their idea is propagate so incredibly well, because the I understand culture and that's something that a lot of technical people don't get or and I think you've heard this and like the in the can ye rants over the years as well as like, there's a really good interview at can with I think it's Ben Horowitz. Can ye and
Steve Stoute, and then also down there on the same as that sounds incredible. It's class. And they talked about like, the, you know, technology as the rails for increasing like people's taste levels and like, putting like that a quality work out into the world, which is just a badass idea. And I think like, now what we're seeing is like,
The like the ability to like make markets from culture is just getting way, way more like liquid, and fast and, like, just unleashing this like, creative Renaissance and you're going to see, like, I think you'll see Brands like lvmh an obvious. Obviously, they can leverage the brand that they've already built. So, like to create new opportunities for themselves in that world, but it also, I think,
Unleashes this. Like man, you can see a future where like the there are fashion designers that design clothes exclusively for digital environment, matter of us. Yeah. So let's and, and the internet has made all of this possible, Right? Like like, I don't know when that photo was Virgil. Kanye. Yes, that's like,
Like into not area error. For a lot of people write to go back to the 2013 said, to me, my colleague. We don't believe in the internet. We call it the into not. So going forward will reference
that this in regards to digital advertise. Didn't know what?
Yeah. Yeah. We were talking about YouTube and Google stuff and he was like, oh we don't we just run?
Super Bowl commercials and stuff like that. So yeah, but I was at the era where people still really not sure that the now is undeniable but back then there was still having to convince people internally like we're going to hire a social media manager like that was kind of stuff. But yeah, I got go for it. Jack these guys, understood the internet and culture again at like an instinctual level, where engineers and corporate entities, perhaps
Don't like, maybe they're good at manufacturing and like, you know, that partnership that Virgil had to make with manufacturing is obviously massively, massive component of the business's success, but the more like the most important thing is that he makes stuff that people like and want to share. And like the internet again. We've talked about Matthew principal power laws, whatever else if you're the best, the result that you like,
Generate is 10x 100x. Ya, anyone else would if you had to rely on Word of Mouth or someone seeing someone in the street and being like, Oh, what, what thing is that? And because you what brand is there, and because he's built arguably, like built relationships with the biggest, like figureheads of culture on the planet, like, who doesn't wear off? Why I like, yeah, what's like athletes? Musicians, film stars like everybody there?
Sets like everybody that set tastemakers. Absolutely. Yes. He's basically I can API. Lets use a technology term, right? You've got like an API directly in to like the Virgil design language and it's not a surprise that lvmh is just this Behemoth vehicle at this point. It's like Facebook, Google
Facebook and Google as like, basically the the infrastructure to for culture to operate on rights. Whereas the same thing. I swear, I think Twitter is not investment advice, but Twitter is undervalued as well because of all of this stuff is like, this is where these Trends take hold, and then they like manifest themselves as results down the road. Yeah,
and it goes in this vein, like if you're talking about, but I'm like, he's like a 200, 250 billion dollar company is like there's Nike.
You know, it's good that we brought my key because it's something that Virgil has worked with in terms of taste making, let me quickly just roll through some of Virgil's design languages. I love to get Jax Tom. Yeah, let's do it because Jack again, owns visualize value. So he's going to have a lot of thoughts on these. So, the first thing that Virgil says about his design language is he loves the idea of ready-made. He
Cautions in his luxury Carson's. People from always wanted to make something brand-new in from scratch, right? And that instinct obviously. Oh, I want to be original and be first, and he's like, that's actually a kind of a faulty way to think about it, because so many good Aesthetics have already been discovered. As I, you kind of do yourself a disc favor, if you're not building up other people. I mean, he has been criticized. Some people think he's a ripoff artist in some of his pieces, but his inspiration for ready-made was an artist named Marcel, Duchamp and Marcel.
So literally took a freaking urinal and turned it into an art piece called do chance, Fountain. Listen. I think this is so dumb,
but
it's ready-made is what he's saying. There's a piece of there's something that already exists in the world that already has baked in assumptions and beliefs about it. Right? And so he took a urinal is like when we think about you and I we're pissing on stuff is just like it's meant for human excrement and he's like, yeah Arts meant to be pissed on. That's what Duchamp said. And I like, oh, that's pretty funny. So, you know, this very ironic, this piece.
But yeah, so just off weights logo is these kind of arrows and Virgil talks about is like everyone knows these arrows, right? He's like he wanted to make something that was recognizable. But give it a tweak and I think Jack this is what I'll add Virgil second design point, which is this. He calls it. A three-percent rule. He only wants to change something by 3%. So take something that already has established feeling and emotions and that is, is culturally known. But then add, you know,
You mix it a bit. This is DJ background remix culture, change it 3%, Make it your own and what this fulfills, his two things. It's like the human need for familiarity. We get comfort and then also the human need. Your also searching. You're curious right. Always looking for novelty. That's just goes back from evolutionary phases where you're trying to find Shane just just trying to survive, right? You're looking for stuff. So he's like, and his most famous thing is, it's collaboration Nike. It's called the 10 and he went to Nike and he's like, let me read.
My 10 favorite Nike shoes ever. So for the listeners here. There's a one of his most famous remakes its Air Jordan 1. So it's a red Air Jordan and Virgil remakes. It literally, like I said the three-percent rule, he just tweaked it by 3%. He adds like, you know, his humor into adds a stitch here, kind of adds like a plastic cord there and everybody instantly recognizes a shoot but then also
Knows it's a Virgil and this thing costs, thousands of dollars, right? So Jack designed guy. What do you think about ready-made? What do you think about the three-percent
rule? I think we've talked about it in a couple different context before, but it's there, like Barnacle strategy that we, I can't remember what context we brought up before, but there's this this, a whale a cultural way. Alright, Jordan shoes, have a cult following and if you execute against that like, in a way, that doesn't seem
Disingenuous like you're adding something to that culture, you get embraced by the people that already support as opposed to having to build that Network up from scratch. That's what he's doing is like tapping into existing networks with new creative ideas and tweaks. And like, I think challenging people's like definition of what creativity is in all of this as well. Right? People would rather have that shoe on the right.
Right, then Virgil's, you know made up shoe line, right? Hundreds is it there's like steeped in Legacy and story? And yeah, I think it's it's like a really interesting struggle that creative people tend to have is like, they want to reinvent something, but if you really want to get philosophical about it, like you can only create with your inputs anyway, so what's the thing genius is or creative?
This is just knowing how to hide your sources. I think there's something like contrarian about this where he's just like, he's doing what everyone else is doing, but just in a way more, like almost brutalist where a just saying, like, yeah, I'm I'm not trying to hide the fact that I'm like, drawing on top of US shoe that you've already seen and everyone else is following the same creative process, but they end up with something that's like it's still
Things that you've seen places. You've been objects, you've looked at combined into something just a different percentage, right? And that's that doesn't mean it's new necessarily. It's new to somebody. I think it's I think it's genius, man. And what it also did commercially is just created an endless stream of all years and yellow. So like Ramona and you listed a few of them and that thread
you touch on. Those is what you said though. I could I never heard that actually where my creative genius is hiding.
Sources? Because I can tell you, as a writer, the, the instinct, or the, the yearning to like, if you find a great idea, like, oh, I have to prove that. This is my own and like, your eye, right? I do, I'll be honest, you, I want to bury where I find a lot of things, but I just at the end of the dams, I can't man. I just gotta be honest about. That's about you. See, a lot of people write threads, and they won't Source anything. That's worth everything, right? It was, it just an example. It's like a lot of people write Twitter, third 0 sources. Yeah, and, and
Or even just writing in general. I am I all the the compulsion to like hide words to make it seem like you're smarter so powerful, so strong, but man, how do you sources, bro? Trust me? I definitely think about it, but I never end up doing it. Yeah.
Well, this book isn't it? Like gray eyes still or something? It's quite famous, but it's like one of those things. Like I think almost great are is like I could have done that or I could have thought of that. So yeah. Yeah, you didn't right there. So that's the amazing thing is because the
Actual like 50% of the are is having the bollocks to do that
hundred percent. No hundred percent. I think there's a I think that also the just fraud like the entrepreneur side. I think. There's that part of it too is like a lot of really successful people. You see it's just not it's rigged to do it right now. Literally, it's like it's willing to take the arrows and the bullshit and I think this this applies to the art.
Also lat Jack, I think sorry jacket outside last week. We talked
Talk about it with your nft is right? Or like you've been putting that visualize value stuff for free for years thousands of reps or whatever you want to call it and like for someone who's never heard of you and they listen to his podcast and they listen to episode 0 either like Jack's Old that thing with two boxes, 450 Grand at the time. Like what I could have done that right? And exactly that feeling. But the people who were happy to pay that amount for your nft back then it wasn't just because of the
Roxy was because of who it was, it was because of the way you'd been doing that. For some time you built a reputation and also you were willing to put it out and if it went, if it was bid on like at nothing, you would have taken a hit and you do all the time as well. So I think people don't always see. That said, what is also like
We were we're entering like a weird phase in time where like this is maybe some symptom of like figuring out a bunch of basic stuff. Right? Like the infrastructure layer of society is coming together in a lot. I mean, in in First World countries, especially as like, creativity has, is having this Resurgence because like, let's face, it, 95% of work is absolutely.
Like La pointless role-playing thing, right and the getting more and more True by the day. So I think what's interesting about NF T is an all of these networks that like Financial eyes culture is like just
All of this stuff is, like, all of this upside is being captured by the platforms for the most part unless you're Virgil and you can negotiate a deal with lvmh for most people. You can't do that. But if you can make a hundred garments a week, or hundred virtual garments a week and like, find people unlike an infinite Network that are interested in it. Oh my God. It's a whole lot of different of game
over.
Let me just pull more, don't want to touch on things that Jack engine. This will be my last of his design language. So as a summary, Virgil able engineering architecture background work with Kanye for decade launched, one of the most famous street where Brands and World off-white lvmh, but 60% of the company couple weeks ago. He's already the artistic director. Lvmh and he will be now, touching every part of the most important luxury business in the world, and he will should be doing digital stuff.
Two Jacks Point making a digital clothing where brand in the metaverse and the last thing I'd like to point out about him and I was highly suggest. We should add in the notes. All of his lectures are available online. Incredible to listen to. There's actually one at Harvard and we talked about ivy league clowns earlier, at the end of the lecture. God. I was so annoyed. One guy goes. Hey, would you sign my shoe? He says yes, and then all the freaking kids at the design school through their shoes at
It's like 20 people throwing shoes at and at the front the state was ridiculous man. Anyways, so last thing his last point that I bring up his he says the power of humor and actually Jack's talked about the law in the past. We've all talked about it is memes are the language of the internet, right? And he actually literally brings that up. He's like memes. Are the go-to language the internet ironic humor. Is it go to language of the internet which is why. As you'll notice on his Nike shoe here for those. I don't see it. He
has in quotation marks, the word are where there's usually an air pocket pocket in the Nike and that's kind of become his trademark thing, the quotation marks and it's kind of funny Jack's wearing a shirt for Vivi. The says Merc that's kind of the same idea. It's the irony of literally saying what it is that you're wearing, that's on it. And so his two things that you touched on Ramona and Ikea. So he collaborated with both of them and just going back to his three-percent, rule on his building on stuff that's already made.
Took Ikea's existing rug and put his 3% spin on it, which was the ironic humor of keep off in quotations. That's just a dumbass shrug ever, but I probably bought it with thousand dollars. This one. I loved his remote collaboration. He took a Rimowa Luggage bag and made it transparent so you can see what's inside.
That's it.
It's unreal man, like the
Like the restraint. As a as a massive exponent for off. Why is unreal like you can spot an off white garment from? Yeah, miles away because he's like the ability to stick to that level of restraint for that long as so. It's such a powerful thing.
Well any thoughts on that with your similar backgrounds?
The oh, yeah, real similar. Now. The only thing I'd say is I think a lot of this world. Anything creative is often misunderstood by people.
Who just like we said before, say I could have done that but like Jack said, you didn't and there's a reason those people were able to rise to where they are. They've done this many times in many different contexts, and, and it sounds kind of elitist because I won't even put myself in this category of fully understanding. A lot of that world because I, but at least I kind of know I don't, you know, I mean, like, I like a little bit of fashion stuff, especially back in the day and the design side, I can appreciate it, but I don't really know why I'm talking about. Like I If You Are
ask me to explain like the beauty of the architecture, or the art, I would be like, it looks kind of cool but I don't have the history and there's a there's something you can't always train Without Really spending time. That is not that tangible here, which is taste and and the re, and I kind of hate that word because I think the reason I hate that word is because like it often becomes quite elitist. Wait, one sec trunk jumped off so he had to leave.
But, but yeah, so it's just, it's kind of a calm quiet, latest and annoying. But there's a reason, like, these guys are creating stuff that the whole boards end up using. So even if you don't wear off white, trust me, you'll probably bought something or of senior at least where it's trickled down into all of the stuff that we will buy from H&M Topshop and Zara whatever. So, I think it's worth calling out, man. Anything else from you drunk.
From you jack. There was a there's a Hulu like a four-part documentary called misguided and there's I think that's the name of the brand in the UK. It's like a fast fashion brand. So if you're interested in like how that stuff gets like knocked off. Basically, you could watch that four episodes long. They're like see some celebrity wearing some garment on Instagram, as I quick knockout, a design and get it to the sample house and will like
My more ridiculous ridiculous business model. Like the efficiency. They have to operate at till I get that done. It also really shocked you like the number of units. They actually sell it's not a lot like they're putting out 20,000 skews a year or something crazy. Yeah, and it's like the opposite of Zara where they are like, basically, I can't remember the exact time frames by member doing this at school at University. Like they were the case study of basically
And I lvmh carrying Saint Laurent like all these high fashion brands and taken what's on the catwalk. And within, like six weeks, they would be able to get that designed manufactured distributed around the world, sold to millions of people. And, and before that used to say, like, six months. So I do something like that. There was a massive change. So, yeah, it's really interesting world, man. So, although we didn't get to talk about squaring a farm today. Anything else Jack actually before we wrap up. No, I think I think that was good. Yeah, good.
Sure, we didn't get to talk about, squaring a fun. But maybe we'll touch on that next week. And we also going to talk about Bernard. Arnault that lvmh guy who's a boss. Is got a crazy crazy story as well. Yeah, but great Chapman. And if you made it all the way here, let us know in the comments Below on YouTube. We'd love to hear from you guys. Make sure you join the telegram chat. That's where a lot of the. We're going to be testing a lot more stuff out there. Potentially doing some live stuff. So if you want to join us to hang out for a little bit and ask,
Questions or just just listen in, will probably be doing that at some point soon as well. And yeah, it would be really helpful if you got to Spotify and apple podcasts or whatever podcast app you're using, and make sure you subscribe because there's a huge chunk of people that listen, that don't subscribe. And that makes a huge difference to the Pod. So thanks again for being there. As always, it's not investment advice and we'll see you next week. Not fashion advice, either, not fashion.
