I used to use the guilt from drinking.
To make me feel motivated about training. So I'd be like, oh yeah, I can drink Pinot Noir help, you know, bottle to bottle. Three bottles. No problem. Me dinner, go to sleep. Wake up. 5:00 a.m. train like an animal. What's the problem? No problem worse, prolongs your problem.
You can train hungover. Oh yeah, like an
animal.
I feel like I can rule the world and no way. I could be what I want to put my all into it, like all days. Oh, yeah, man, we're live. We just, we get things going and I can kind of fill you in. You probably don't know anything about who we are, do, you know? But that's not unusual. I don't know much about anything, really good. Hey say I mean I've learned about you. I mean, I've your I've, this podcast is called my first million. So basically,
I owned a fairly successful and big Media company that I sold. And one of our products was this podcast and it's listened to by millions of people a month and it's mostly a business podcast, can like a health nut and a health nerd. I was a former College athlete, so I'm going to talk to you all about like layered superfood. It's a businesses and stuff like that. That's where we're gonna spend most of the time. But the reason why I wanted to have you on was because we have people, we normally do.
Gasps normally it's my co-host Sean who's out here and someone was asking us like who's your dream guests and I was like, man Laird Hamilton. That's why I want and they're like why. And I was like, 'hey, I had my description as to why I liked you best but you said it in another interview a while back. You said something like your life is like a wheel and like business is one spoke health is, another spoke relationships is another one and like, there's all these Spokes and like they all have to be nice in order to make this whole wheel work and I was like, oh man, that's it.
Scribes best. Why I like you? Because, you know, I like making money. I like being fit. I like having a lovely lovely relationship with my wife. I like, doing all this stuff and so, I'm pumped to talk to you. This is a, I'm normally never nervous to talk to anyone but you're like, when the first, maybe you're you and Andrew Shue. Berman, made me nervous to talk to because like, I like I admire you guys and I look up to you guys.
Well, I appreciate that thing. I'm down, I'm thankful for
that. I was talking to some friends, telling them how I'm pumped that you're coming on.
Most people know who you are, but then for the people who don't, I was, I was like, well, you know, he's done a lot of things. So I don't even know how to describe you, but I was like, he started as like a surfer and then like a big wave surfer then did some modeling and I was told my friends. I'm like, he's a hunk you probably recognize his face. He's a hunk. His face is all over, like you, because you're you, you like represented this quintessential Surfer, but then you evolve, where you and your wife now are quite popular because you guys have this almost zen-like attitude. And so a lot of
Of people like like me I Turn to You just to hear like what's your advice on living you've also started layered superfood. You have another Fitness brand? What would you like? What would you say is like? Where are you now? How do you kind of describe yourself in a sentence or two is to kind of your professional existence?
I always, you know, cuz I cuz of Hawaii the way we grew up there was a lot of, you know, there's a there's I would say segregation but I think there's a lot of just a lot of friction because you have all these different cultures and and
My favorite description, is somebody goes. Well you know like where are you from or something? I go. Well, I'm a human from Earth. So I'm a human from Earth and if you're something different than when then we should probably sit down and have an incredible conversation, but otherwise let's get past that and then get into like, you know, what are these other things that we do, you know? And I think it's, I think none of us are what we do. We we are, we are who we are and then we do these other things, but I do.
do, I do. Like, I mean, listen, I'm water sports, and, and, and fitness, and, and, and health, and wellness. Is, you know, I've kind of made a career out of that and so I do, like, I've been fortunate to do that. That's that's been a in a beautiful thing. But I mean, I am concerned about, you know, being healthy and and living a healthy lifestyle and, you know, being good example, for my children being, you know, having a good relationship. I just, I just know.
I feel best when I'm when I'm when I have all those things.
Yeah I always knew you. I mean, I remember watching the doctor, was it writing Giants and a few, and a few other movies with you in it. And that's how I knew of you. And then I learned about the Laird superfood, the creamer and I was like, oh this is great. So I've been I've been a customer for years but I never would have pegged you as like a business guy I remember seeing you maybe is on some talk shows or something like that. Where you had this like Electric
Good. Golf caddy board Gulfport.
Yeah, the Gulf War that was that was awesome. And I'm like, well he's just like tinkering and inventing and then I started looking at then I saw Larry superfoods go public and I was like and I remember reading the report as a go shit like weaker I think when you went public it was doing like something like 40 million a year in sales and I think it went public at a four hundred million dollar market cap. I was like oh man I never would have pictured. This guy is like doing this stuff. What uh what kind of
I know that it was you were just tinkering with these mixes and a buddy of you, a buddy of yours was like, all right, let's actually do this thing. But did you always kind of consider yourself interested in going into business? Or is that just what the hell? Let's just try it.
No I mean, listen early in my career early, in my career in surfing, I just what I looked at like, you know,
Where the money was like, where's the money in surfing? And that, that at the time, it was in the apparel, it was in the apparel business. And so I went at kind of, I would say, 18, 19, I got exposed to the apparel business. Went used to work in downtown, Los Angeles in a, in a sweatshop learning from a Korean guy that came to America with 38 dollars in his pocket and had a 10 million dollar Sweatshop business.
Can denim jeans and kind of learn the whole Cut & Sew garment business. Andre let you know and and got to exposed to every aspect of it. You know, I think because of the because I didn't ever really participate in the conventional aspect, you know, the tour of Surfing. I was always kind of, you know, kind of Rogue in the sense that I focus on big-wave riding. I wanted to be a big you know, I wanted to kind of I thought that that for me was the that was the thing I was interested.
Big by that was the thing. I was best suited for there wasn't a lot of ways to there wasn't a platform. Let's say for me as an athlete, it wasn't like, you know, NBA or NFL. Where you got this huge platform you go play.
Your wife was was volleyball. So guys are both like you're both like Giants and small fields, which I always. I'm like, dude, that's crazy. They turds not even just surfing but big wave surfing, which is still cool, but it's tiny. Oh, yeah, volleyball. And I'm like, I know both of them. I knew, I knew you both individually.
Yeah. Well,
And when I think that forced us to be more creative and you know, and do what we had to do, I always say subsidize it, you know, like normally, you know, you subsidize your surfing with maybe some excavation work or something. You know, you do some other, you do another job Surfers, go work at restaurants. They I mean, they do whatever they can. So they could be in the
ocean like, Arnold Schwarzenegger laying
bricks. Exactly, exactly. So, you just do whatever you do to subsidize your love but and if you can try to take both of them, you know, if you can turn
turn your work in, you know, your your passion into your work. That's a beautiful thing. But we've had to be creative. I think both Gabby and I have always had to be creative in our career just because we were in such Niche sports that it forced us to be a little bit more entrepreneurial in general. We just with our, you know, it's whether we were, you know, she modeled I model early on. I mean, I did some film work. I mean, I do, we do what we had to, you know, we do what we have to do. And then that,
Kind of, you know, we've had sponsors and I think in the evolution of an athlete, you have a tendency to, depending on your brand and and your, you know, and what you've, you know what you've done. I think you evolved into wanting to kind of be your own sponsor at the end. Right. Good. And, and, and we've been real selective, and I mean, it's been, I think that that's been a, it's contributed to our longevity, but it's also been something that's encumbered us a little bit because we just won't do, you know,
we won't just endorse and promote any anything for money. I just we've been pretty cautious about things that reflect our authenticity things that are real to us. And so, you know, and I think that's what led us to a lot of these. These you know the situation we with Laird superfood especially like I just wouldn't do other, you know, energy drinks and other stuff that just isn't good for you.
You got to promote. Good
shit. Know exactly. And and and and I
You know, and so I and I'm because of my surfing in this and some of the Feats that I've done in the Innovations, I've done, I have some people that look up to me. And so I look at that as a responsibility to conduct myself in a certain way, I want to do that anyway for my own thing so it's a little selfish in one sense. But but you know, but the like like again layered superfood or XP t or you know, leaving layered apparel, these are things that, you know, reflect Who I Am the and you know it's like
Not every single, not every single, you know, everything in Laird superfood, is something that that I love, I don't make it, you know, I don't want every flavor because I have to make flavors. I saw
like an interview or someone was like, so, what flavors do you like you? Like I drink this one and they're like, well, I like this one. You go, I hate that one. There's something like it. Yeah,
yeah. But you have to make sure, you know, you have to make stuff for everybody, right, right. I mean for me I feel like the more successful the company can
The the more impact I can have
that, are those, the three like major revenue streams, which is the Super Foods. It's X, PT X, PT, and clothing. Is that like your three main things?
Yeah, I mean, I'm always doing other other stuff, too. I mean, II do I do I do speaking stuff? You know, we have other sponsors that we work with
and so you know the media just like that would be at the media category.
So yeah, others media. There's hair on. Yeah.
Yeah, I have a farm. I have a farming project right now that I'm working on as well, and then, and then, and then they'll be some, you know, we I work with gasps, both gasping, I work with Land Rover, I work with Fremont watches. I'm so I have some, there's media and then there's like some other sponsorship endorsement stuff that continues on which, you know, I think, I think part of the reason why that stuff continues on at this point, in my career is just because first of our, our authenticity
And I'm continuing also to pursue so athletic achievements as well. So I'm still doing that that stuff and so that that kind of. So there's the, you know, again there's a lot of a lot of spokes in the wheel.
I remember I saw this interview where you're talking about like, taking the company public and you're like, we got to go there and ring the bell and it was just so much work and all this paperwork and I'm shocked that anyone could do this. And at first, you guys are flying.
Flying high things are going well, as of late, the stock has been crushed. But do you like, what, what are those emotions going through? Like right now when it's gotten crushed and do you regret taking it public? Because it seems like a good business. I mean you're doing good revenues. I think this year, the growth it didn't work out this year. I would just read one because most recent reports I think you change CEOs. What are the emotions? Now where things are changing? I mean right now it's a tough world for
We're not alone. I mean, we're so that's kind of nice, it'd be like, if it was everything was booming and then you were having trouble, you might be a little bit like, well, what are we doing wrong? So there's some of that, I mean, I wouldn't change a bit of it. I mean, I could say,
Listen, coming from my background and and my my relationship with like being patient and, you know, crashing and Rex and all my like all the stuff that I've gone through hard to, hey, I'm gonna be hard to faze, you know what I mean? Like I'm I'm my family's healthy, I'm healthy, we're good, you know, it's like I tell Gabi I go, you know, we were good. We're good now. We're going to be good like it's all good.
You are
you guys having like conversations when you're like did you have a significant amount of your net worth tied up into the company?
I mean a while I mean listen to this the stock value alone it was was substantial so it's but again that's counting chickens before they hatch and so and I'm not stop that. That's not my world. I'm not that's not I'm not that guy. Like I'm not that that because I realized that life is so temporary that if you think you can somehow and that and that you really don't have the kind of control you think you
Out everybody. I mean, so my, my, my the university I went through the University of, you know, a big wave riding or the University of the ocean or the University of the Hard Knocks, I you just have a different perspective. So, I've been, you know, of course, what I love this stock to be going through the ceiling. Absolutely, but I wouldn't change going public. I wouldn't go back and redo it because the fact is, is that, that experience right? At the end of the day, that
It's of going through that process, doing the Roadshow doing 90, Zoom one hour zooms, over a three-week period all day long every day and just all this stuff that we did and and and, and to it just that knowledge, you just can't, unless you've been through that, you know, you people can't tell it, can't talk to you. Like they can say, oh yeah, what's you know? Or I know what it's like. Well, no, you don't know what it's like, unless you've been through that process and and and so you can't really appreciate it. And so for me, I feel like
Was an incredible School of knowledge and experience that. You know, if there's anything you can take with us, I there's a great friend of ours who's a woman judge in the from the south. And she always says to us invest in experiences because if there's anything that you might be able to take from you, when you do depart this earth, when you die, you know, it's, it may be that. I mean, you're not gonna take anything else. So none of this other stuff is coming with. You not the
Value and the money, and the car house and all the stuff that none of that stuff coming with you. It only thing that's gonna come with you is the possibly could be these experiences that you've gone through. And so for me, I feel like what an incredible thing and we're the seat. The new CEO we have in there is incredible. This is only it's a little bit like because and I've done some pretty brutal, endurance things in my career. And and and I and I
I know web winning when you digging deep and and you know, that's where all the that's where all the the building comes from. Right. That's where all the character building in the polishing of the stone happens in when it's when you're you know down and so for me I'm just like been here before probably be here again. No problem. I mean here we, here we go, so it's just for me, I feel like this is this is a little bit more like the rough like the
I would say the refining, you know, like you're getting refined right now and so it's only going to help us make everything tighter, make our, you know what we need to do better because if you're not getting bumped, a little, if you're not getting pushed, then there's no reason, you know, I go, the, I give you an analogy of a, like, a professional team. You know, you have this beautiful team that you build, and you go and you have an incredible season, but then you lose in the finals and then
And then the next season, they break the team up and they're like, well, you could have easily won but you just you just you broke it up because you and the winning and losing. Its, I mean, the difference is nothing. The difference is a couple inches. So so yeah. I mean it's I mean, my biggest thing is just I I need this business to be successful because the stuff's awesome. I need it. I need it. I need it for my
And I need it for everybody who loves it. I like so that's the biggest you know, that's our biggest our biggest, you know for me that's the most important thing is that we continue to supply the people that we do and we continue to get new people in there and and you know, I think right now everybody's getting squeezed you know, I think there's a big squeeze on the whole, you know, on the whole system. So you know that's I mean this is this is when the dis is when the tough guys get going this is when the you know and our sand and and are
New CEOs and you know, 100 Miler he's a merit like he's a long-distance Runner so he knows how to he knows how to grind. So, I
will, you I read the story about how you used to make this stuff and you're using turmeric and everything. You're just making this making, what is now layer to be food at home. How much capital Did you invest to get it store ready and about how long did that take?
It was pretty pretty, it didn't take em. I mean we you know the on
Usual thing about the business was is that I mean could have been coupled 20 30 grand or something like that at the most. And that but we went online first. That's why. It was really not didn't cost us much to start. We made, you know, a powdered version of my original recipe and then, and then about the third or fourth rendition through that,
we stand there, looking like you're mixing like Coke, you just got like, you probably just had a subscales at home and a little ziplock bag.
And then, yeah, exactly one. Then you and then all of a sudden, the lab this this is it and then and then and then and then my friend that I was working with Paul Hodge was like a start-up a really and I had been working with him on the golf board on another project and and so you know we and we had what we did. We just started online which was fortunate like
remember your first years of sales.
What's up?
Do you remember your first years of sales?
I don't probably I mean I think it happened fairly quick but you know, fifty hundred grand or something like that. I don't know something pretty quick but it's, but it happened real quick. It was like, you know, right away. It was like, okay 510 to do, you know, like we just marched into, you know, probably a hundred hundred hundred hundred fifty something like that within or even, even even a little bit more after probably a year. I mean, if you counted like making samples, you know, playing with it.
Getting everything, you know packet, getting some packages of it, going online, getting the people that whole process if you get to count that within the year. Yeah, something like that. Nothing. Nothing quick. But I mean, the traction happened quickly because good stuff people put and and I was able to tap into kind of a smaller group of, you know, friends. I would say friends and following that that was available to us and that that helped us. I think it would be a little different if we were just
Starting from scratch with no with no kind of nobody there to do stuff with.
And we got a lot of and we got a lot of response. Do we? We had a real inner. I would say a good group that was interactive like they we try this one. All, we don't like that one. You know, that was engaged with us that helped us and that was a big piece of it that we had customers. That were kind of more engaged with helping us kind of refined things. I think that was it that was that was also very useful in the
beginning.
Will you timed it perfectly? So like right now we're in the thick of like a health Trend like you know, partially because like you go to my Instagram feed. It's like you and like all RIT dudes like if you know they're like a nice bass now which I do and you know, it's all these over toes. Like it's like we're in like a become cool now to be healthy and like, but you were talking about in, I read how you were like, dude. We've been using ghee for 20 years. He's popular now
Now, you've been doing a lot of stuff that is like considered eccentric, 20 years ago, which is now not quite normal but it's more normal. You also said that you're like, I'm obsessed with ideas and like figuring out, what can be, what's going to work? What's not going to work? Were there any other ideas, other than some of the than what is now, super food? Was there? Any other ideas that you were tinkering with real? Like, man, I think this this thing that I'm doing on a day-to-day basis or this food I'm consuming or this trend that I'm or this thing that I'm doing now, will become more popular and I should maybe
pursue that
That.
Well, I mean listen, stand-up paddling. I mean I don't know if anybody knows what stand-up paddling is but I start I mean I did that for eight years alone like that thing and that thing was the fastest growing sport in the world for a while. Like it's everywhere in the hole in the whole planet. I mean as far as a sport itself as it discipline, I mean foiling foiling is another thing that I was doing like, we're the first guys that really stand and then we the first guys to ride that you
Eli's that you could ride ride waves with foils. And now it's you got Foyle magazines and there's 10 different disciplines and for those people that don't know what a foil is, it's an airplane that rides underwater, that that is attached to a board above. So you're and I know people have seen them, you know, what this point, you've seen some either an electric version or some, I mean, that's what the electric one. Yeah, I'm America's cups and all the boats have gone that that direction as well. I mean,
Most of my stuff has come in sport. I have a, you know, I mean you always have some funny ideas that that you know, that the there's a there's going to be three customers or maybe for you know I mean XP. T is another big, you know, big. I mean there's some stuff in XP T. I have this pool training system that that I've been working on for a while that has still hasn't really gained traction. Just be I mean it's gaining traction but again it's the
breathing part of it. I think you're hung like a breathing
Our on the app. And like I know a lot of people who do that, that means is what's the app. Yeah. How much does that cost? There's it all free. No. You there's different pieces of the app years different stages of it. You can go to xpt life.com and then if you want the breathing app you know, there's different years. Different and I don't know exactly what they're charging for the app that the up right now because we've just came out with a specific breathing one. But there's there's a bunch of different
You know, there's different levels of your participation and we do is we do a camp to. We do like a two and a half day seminar but you know, I you know what I have I say about Innovation and ideas is, you know, it's just a new application of an old idea. I mean, you think for anyone to have what they would think, would be an original thought. At this point in humanity is insanity. They how, how could you have an original thought? Given the fact that there has been billions of
Turns over, you know, hundreds of thousands. He hears that saying we did and, and, and also even in civilizations that we don't really even know anything about. So the thing that you'd have a nun, you you know kind of some unique thought. I think it's more about these hybrids. He's come combining existing things, maybe some new materials kind of or some new stuff changes the way. I mean, listen my my whole thing around like for example, with Laird
With superfood is really based on using plants in or on the whole form and not separating and taking, you know, elements out and concentrating it or trying to figure. I mean, a lot of that is based on really trying to figure out how to get a patent and control and own. The I feel like listen Nature Made it perfect for your body. Why don't you use it in those ratios and and it seems like whenever we don't do that as close to Nature as we can with, there's always a problem. There's always
Problem, whenever you're whenever you're giving the system, something that it can't really relate to. And I think that that's, you know, I mean, at least in the superfood side of things, that's a big that's kind of a philosophy that we use to help govern that, that, that brand, I mean, part of the reason why I think there's such a crazy Health thing, it was going that way anyway. But I think people started to realize after the, you know, I mean, since the pandemic happened and that the that
Being healthy is really an advantage, you know, and I think because we have so much like, like we're in somewhat of a Health crisis, just given, you know, diabetes and obesity and just all this stuff that's that's been happening. I think that the importance again, back to what I said earlier about putting value on things, you know, you put a value on eating really good food, you're going to have really good food if you just were like, hey just get that in. You know, I don't care what it is you know. Let's just you know, go through a drive-through and
Pick it up and just eat it because we were hungry and we want to get full versus no. I want something that really tastes amazing and has you know and his end is nutrient dense and all that stuff. So again I think we give the value to the stuff and that will bring, you know, that'll bring the level and the quality of it. But if you don't make it important then and I listen, I mean yeah, I just think that the and then I have a philosophy about stuff that you do everyday. Anyway, like things that you do every day are accumulative, right?
There's an accumulation, I mean, there was a technique, they used to use to kill the kings in the old days. You just give them a little arsenic, right? And then eventually, you know, in a year or two, that was in the king croaks and dies, but it was never enough to just be point. It wasn't poison, but it was just an accumulation. And I think, you know, I think that that's true with Fitness. I think it's true with with, you know, with your diet if you're just, you know, if you're accusing, if you're eating a little bit of bad food everyday, that's an accumulative thing. If you're eating a little
Good food every day. You know, and then, that's an accumulative thing. And I think that's your I think that there's an opportunity to really have an impact on your on your health. If you're just, you know hey I'm doing it. I'm doing some training every day, you know, I'm getting a good night's sleep every day. I'm getting I'm getting eaten, good food every day. It's like this stuff over time is going to pay dividends. And it's and you know, it's a I mean I just think that that really speaks back to the philosophy about being patient and being you.
No, you're going to. I told you the story when I worked in Downtown LA, with the know that with that Korean guy. Mr. Chun.
What brand? Well, Brad were they making stuff for he
was making a oxygen. He was building guests and green line. So, he's building all the guests jackets where that were made out of like old Levi's jeans. They were, they take jeans and they saw them all together and then they stonewash
easily like a just like a big Factory with Koreans and he's just paying them nothing. I mean,
well, really a sweatshop
Yeah, but exactly yeah but I mean pay for are we paying them? And paying them enough that they were able to support their families and and but he was had, like I said big, you know, tumbling washers and dryers with pumice stone. But I said in the end and try to pick stuff out of my I want to pick some wisdom out of this guy. So when I'm sitting there one day and he'd always drink Miller Miller's, he would drink Miller's, which is the worst beer ever but that's another story,
that's what I used to drink, Miller Lite, Miller Lite. That was my dick. You had high alcohol content.
And low
carbs. Exactly. And yeah because that's so great. Put the worst. But he, you know, he goes, oh, yeah, when good times here. Don't be too happy because after good time, bad time comes. But when bad times here, don't be too sad. Because after after bad time, good time come again and I'm like there's some wisdom there. I mean, it Dad had, that means technically you'd be numb be if you didn't react to things, but there is wisdom in the hey, you know, when bad times here, don't be too sad because after bad time, good time coming.
When you're in the good time, don't be too happy. So in a way, I think there's something to be said about that.
Can I ask you about your house? I, I've studied her. I've seen your house in the setup and I've talked to a ton of friends like, oh yeah, we went to layers, which is you're like, you're like the Bono, you know, you're a one-man. You're a one named guy now, which is cool, but they're like, oh, we went to layers that we did the pool thing and it was amazing. And like one of the things that you've done is like you're living, like every like many men's fantasy, which is, I have this amazing house that's like community and you have people coming and going and it's all on your terms and I think
It's pretty cool. What year did you buy that house? And how much did it cost? Would you like,
you know, when that was? I mean it was well, I don't know, I don't remember exact figure, but it's cheap for Malibu crazy, but we've been here for 25 years, 20, 26 years. So, you know, what's the values of you know what I mean? Things for a million dollars, 25 years ago or twenty five million now
was that a big deal for you at the time? I was
like, please oh yeah, oh yeah, I mean when Gabby when I, when we looked at that house because
Was it, the guy had built it for his, the guy who built the house, built it for himself and and he was a Greek engineer. The one here in Malibu because I also, you know, I'm from Hawaii. And so we have a home there that we just, we just finished during the pandemic, but he was built it for his house, his family, and then he, and then during the process, I think him. And his wife kind of had got divorced, which happens a lot to people, because building houses is very stressful like it's a very stressful day.
But I said to Gabby, I go you shy showed her the house that she looked at the price. I go, don't look at the price. Look at the house. Just think if you want the house, like before you look at the price to let it affect you, whether you want the house or not, look at the house because you know, sometimes I think we get in the way of, oh, well, that's how much it is. I can't get that and dictate instead of will know. So let's see if you want it or not like why would it even matter what the price was? If you didn't want it anyway. So first let's see if you want it. So we went we came in.
Get the house and she was like, oh, it's amazing. And I stood across at this house. I stood across the street, I didn't come into the house and I just looked and I could see the ocean. I could see this wave that I love to serve. And so I just and I was like, I love this house and she's like, well, you haven't been in the house yet and I
go really don't need men.
I don't even need to go in the house. I'm good if you're good. I'm because I could be on a, you know, I could have been on a, you know, in a tent right there. Looking at the so that, you know,
Oh, the what do they say about real estate?
And rest probably restaurants you a real estate is and houses location. Location, location, location location, it's all. Everything's about location. If you're, if people are trying to buy things and for value or keep value, or have an increased value, it's all about location. I mean, you can always change the house. You can rebuild the house but you can't change where it is. And so I think, you know, that's one thing about when you grow up in Hawaii and you live in an environment where people work all year,
To save up to come on vacation for one week and then you live in that environment, you kind of, I mean if you do if you have your head screwed on correctly, you realize, what how fortunate that is, you know, that that's a fortunate thing to be that those and those and those are to be cherished, those places that yet that people seek out to just, you know, be able to go there for a week the and you live there. That's a pretty. That's a pretty fortunate thing, but also that you, you need to realize that. That, that means it's a
Special place. You know,
I always see videos of these athletes coming and going. How many days a week are, you actually having people come and do those workouts in the pool?
Well, Gabby does her. She has training in the morning. It depends on the time of the year, you know, normally, most of this is in the summertime because you have football basketball, a lot of times it's offseason guys come, you know, I have just, I'm connected with a lot of different athletes and a lot of different coaches and a lot of different physios and so people you know, guys get
And then they're coming out of an injury and then they'll send them to come, see to see, you know, to see us.
Are you charging them? Or is this just like, I'll just do it for
fun. No, it's no. Because it's, if you, if, if you charge people, then that's the dynamic changes, you know? And job we like we like to. I like to have that sign that says we reserve the right to refuse service to anyone like kind of thing. Like I think that that's a better. That's a better relationship. I mean, we do
Don't have to, we don't we don't need to. So it allows us we have the luxury to be able to not have to charge because we're able to you know, we're there's other ways to earn a living and so but that does set up a really nice environment I have like I have a young young man that's been living with us in and train training and learning about training. He's becoming you know, very versatile and just advanced in because he has such exposure.
and so like he'll will get guys to come in and guys that want to get get work, you know, work with I'll have him and we have other other trainers with xbt and we have other people that we know that hey if you if somebody needs a trainer and they and they want to run through a lot of this stuff that we do will, you know I what do we say we have people for that but yeah we have people for that that do that and then the rest of it you know normally we kind of have a communal training you know like on
On certain days of the week, we have some kind of regulars that kind of come and train on those days, you know, we do like it'll be maybe lifting and and stuff and dry land stuff on, you know, like Monday, Wednesday Fridays. And then Tuesday, Thursday, Saturday ziz is can be the pool stuff depending on on on who it is. And what we, what we doing it it's not a lot. I mean there's at times there could be a fair amount of people you know, the the
That we do does weed out some of the people just because it's, you know, we're we're here to work and and it's and it's and we have a, you know, a big p of probably the most important piece of it. Is this community, right? That we have a little that we have a really nice community that, that that's what you realize that we all are looking for, right? We're all looking for a little tribe to belong to. I mean that's, I would, I would blame, I wouldn't say blame. But I'd say that, that was part of the
The success of something like CrossFit that it was really had less to do with the work workout itself, as it did that, you were part of a tribe and you had a community and people that were like-minded that we're training with you and so on. So I think that's a big piece of it. I think that that, you know, that we need that. Yeah, I mean, listen some days, you're just down and you're like, hey, you know what, I don't feel like doing anything today and then somebody's out there, okay? Ready to go. And then you're like, okay, let's go and then you just so you know, and vice versa, they might not be in. You are. And so I think that we kind,
Of lift each other up. I think that that's part of, I mean, we humans are communal creatures and I think we operate well that way, as long as we have like-minded
people
I was looking at like, some old photos of folks in your pool. I think there was like, a whole bunch of. Yeah, you had a whole bunch of basketball players. Yeah. Joakim. Noah Grant Hill, a few other people who have you worked out with back there that has put you in awe of their Fitness or their athletic ability? I
mean this and I get so many crazy guys, I think, I mean, I my problem is I probably have a skewed bar like my, you know, I don't got because I'm with
I'm always with all these freaks, right, so it's a little bit like hard to out Freak the freak, you know, like you when you got, you know, I got when you guys got, you got, you know, guys like Chris McCaffrey or or you know, RJ Lenore. I mean, just you just have the level of athlete that you have is. I mean, I think there's some there's always, you know, the the, the the the people that surprised you're probably people. You haven't heard of that that come there, that that have a certain mindset.
Because some of the pool stuff that we do can be, it's stressful, you know. And so sometimes you know, you'd think you'd get this big super strong guy and he freaks out and then you get some kind of more frail you know, lady that just has a you know, Mental Giant and can just handle, you know, being in the ice and drowning in the deep end and, you know, so it doesn't I think it's pretty
that's why it's kind of neutralizing, there's a neutralizing aspect to the environment because its first of all, you're always going to have somebody that you know, you're always going to
You're always going to you're always going to have somebody that can out. You do you in something right? You cannot do them. They cannot do you. And so our approach is more about you finding your own barriers and then trying to lift those up, right? You try to you try to and don't use other people as a reference to you. I think that's where we run and trout you know we get in trouble. As you start comparing, you get over there and you're like okay, that guy is doing this. And which what do they say? Comparison is the death to happiness? I'm not sure.
But put the police with joy, something like
that. I I've always hated that phrase when they say comparisons a thief of Joy because I'm like, yeah, that's true. I shouldn't compare myself but I love to compete and so like
well that you don't like no but that's different. That's different comparing and competing. Yeah.
Like I like seeing guys and I'm or in business and I'm like, this person is doing this Revenue there at 50 million of Mike off at. Dumbass could do that. I definitely could do 70. Let's crush them. Or like, I've got a joke I'm like, people like, oh, you got to let go of that garage and I'm like, this Grudge fuels, everything I do. I've like, I like, the reason I like work out hard is to like, prove my ex-girlfriend from high school that like, you were worthy. Yeah, yeah, yeah. Look, everything I do is because everything I do is because
The garage, I like rages the greatest fuel on Earth. It's so when people say like comparisons of deep, enjoy them, like I get so much joy proven like these idiots wrong and like letting a 20 or comments it on my back. For those of years about how I wasn't like you know fit enough or successful enough, like I love that stuff, you know what I mean?
Yeah. But you will be, you know, what did you see? Because that's I I will say because I can relate to that. I mean, listen a lot of what I've done is because of that. Like so but then at a certain point, then you get to this thing. And then you're like,
Like okay then what then? At some point you achieve, the thing you're trying to do, you prove your point and then you're sitting there going, okay. Now what? And then you're like, okay, do I have to make up a new one? Or maybe I can create motivation out of out of the success or contentment or something versus. So I think there is two. I think that can be. I know for myself personally I've gone through, you know, being driven and motivated to achieve certain things because of you know, frustration and proving the
Word to the world. And and you know, and all those things that I went through, that drove me. But then, but then you achieve it. And then you're like, okay, now what you know, what am I going to do now, like now how I'm going to adjust to be able to continue and so at least in my I can say, you know, and
Listen, if you're a competitor, you're a competitor. That's just a vicious like for me, I think I'm such a vicious competitor. That that I would. I almost I cannot and I can barely actually even compete because I just because of because in a real if you look at real, if you look at competition in nature and the brutality of it like the real, like the real thing, not just these contrived things of like the real like for
Real, yeah. Then you're like okay well maybe I better figure out how to constructively vent that stuff
do. Does that does that does that carry over to business to? I mean are you talking? I think Mike I think I think his name is Mike. You're the new CEO or you like you know we need I want this much profit. We need this much growth. Does that carry over to business as well?
Yeah, I mean not not that, not that way not. I mean in it you know I mean it maybe it should but it not that I think it's
it's mine is a moor.
You know mine is a patient thing. Like I have a like you know, my favorite term is the victory through
attrition. There's be a
cockroach that's like, like, like the last guy standing like I'm all about that. Like, you can be like yeah, yeah. Yeah. You can have your little wins, your little wins and your little wins and all great. But I'm talking about like at the end when you're the only one left on the battlefield and everybody's laying on the ground, then you don't even have to be any good.
You don't even have to be good. You're just
Undisputed. You're the guy because so and I think, I think for me I feel like and I'm looking at the greatest competition.
Is life, right? The greatest competition is life. Like you want to talk about the real game, the game, the real game like because all these other things.
Their games. They're right. But the real game, the big game is life. The big game is, you know, is
Like the quality of, like, at the it like relationship, father, you know, how like your life, like that's the big game that's the real game. That's why I said, when I talked about the spoke I go, yeah, business. That's one spoke. Make sure it's nice and tight. Good. Cool. But if you're all there, then you got these giant holes in the other spot. I'm like sorry, lost the game already.
You. You, you have not always been that way, have you? I think I read some old stuff where like, I think
Your wife has filed for divorce and you want at one point and you guys like you've thankfully, made it work. I think an 01. Yeah I think you I don't remember if I read that, you had a drinking problem but I think you said that you wish you had told your younger self to quit drinking earlier. So I don't know if that was like a problem or not. Like I know that you and if I just were just a stereotype you I'm like I bet you were like a wild guy. Anyone. If I'm stereotyping a surfer who like goes out hard, it does everything hard. I'm like, I'm sure I bet you picked some of your vices with that same car you used.
That same energy sometimes for advices. When did were you kind of like you weren't always this wise? I'm sure. And what made that switch? Well, no, I mean, well, okay, let's let's be let's be clear that
For sure work, right? Sure, work in process, work in process now. Work in process. Then, I mean, I always, you know, love sleep. I always liked even within my, I mean, the thing of, like, my thing about drinking, like I loved, I loved wine. I drank that was one. I always said I had, I had two French habits because I work with a French company for 20 years, and I my to French habits were espresso and Pinot.
Ha. And then there was like, and, and and like everything I do, I have a tendency to do it, you know, in excess, like if one's good then twos better. So that's the mentality. And so, in a way, but as far as like, as far as kind of my, I mean, listen, I first of all, I would have never first, I never Gaby and I would never have gotten to be together if I didn't have a certain. If I was had, didn't have a certain I'd say calculation, morality values. I mean there's
And things that were that I've had my whole life, right? That it's, I was, since I was young, it wasn't like, I got them, I had, I had the basis of it, and then that's been just a process of refinement again. Oh, loose spoke like a, you know what, this this, this Drinkin things an issue because I don't have real power over it. I want to prove to myself. I do I come from, you know, I'll I always say I come from a long line of Alcoholics, but we all do. I think it's a human, you know, I always say I'll being alcoholics like, being a surfer. There's
Is no one. That doesn't love surfing. Well, there's no human being. That doesn't actually like alcohol. It's just whether you die limit to. I'm, yeah, I'm 10 years sober to. I, yeah, I loved it. So, I got it alone here. I got 15, not but mine thing was like a, you know, my mom said to me once when I was a kid, she said, if you can't be true to yourself, you can't be true to anyone else. And so, I thought, let me see if I say, hey, I can stop drinking any time and then
The next day I drank or the next week. Are there are the next month, then? I really don't have a lot of power over. Right. So then I want to have. So do I want to be like I want to have some power over it and so that was a discipline thing to do. And you know, what do I sell? Also said in all the dumbest things I ever did were, when I was drinking that all the stupidest things I ever I've ever done. Usually some alcohol was somehow involved in there because because it like it says on the bottle impairs your motor skills. So so let's not forget. So
And so, in a way those things like they're in my relationship the rocky times and relationship, those refined, you know and and and motivate you to make changes, you know, all those things. OK. The drink in the the you know like just all these different these things that and there's things I'm still working on and probably will always be but that's a continuation of trying to to
Get better, like it, get better, and not and and which means that you're saying, hey, there's things that you think you could do better. Are you could be better or you could make changes, or you could, you know, whatever, whatever those are. I mean, they're, you know, where they say about Sin, you know, let he without sin cast, the first stone. No one seems to be able to throw one because everybody falls short. So, I mean it's about being honest to, like being honest with yourself and being like, okay, what is it?
Is it, what it, what do I, what is it? Which which thing? And then, you know what? You just start eliminate, you start. Okay. Then I'll just work on that one. Let's work on this one. And then and then as you go and so that's I mean I'm in that I'm in that in that process and and and and you get success, you get, you get, you get success. I mean I use I used to use the guilt from drinking.
To make me feel motivated about training. So I'd be like, oh yeah, I can drink Pinot Noir help, you know, bottle to bottle. Three bottles, no problem. Me dinner, go to sleep. Wake up. 5:00 a.m. train like an animal. What's the problem? No, problem. Worse problem. I don't see a problem.
You can train hungover. Oh yeah. Like an animal, fuck that. You puke in the
ocean using that using that guilt using that guilt and prove like approved like all proof. Let me show you what a man I am. You know, I'll show you what I can do and so I
I hope your pool had a good filter, man,
I don't know. I don't know if you don't worst,
but like I said, my drinking problem had to do with wine. Only never hard. You know? I mean, male Kade not never hard booze, but I was pretty smart about that. But, but even within that I had, you know, there was some sort of control, but I'm just speaking in general as a thing to refine, right as you go. Let's just try to, let's try to continue to polish the stone.
You're kind of going like one path down this longevity thing and healthy living thing that I love, but I love freak shows. I love like people who are just odd balls and a guy we had on here. One time, his name's Brian Johnson. Have you seen Brian Johnson from blueprint? I mean, he's like total freak Show when it comes to longevity and I love that. People are brave enough to do what he's doing. Because like, you can always learn. Cool.
So you need to be doing extremes is any blending. His food everyday guy think? Gabby did a podcast on him? Is that the guy he did? He's do it all type. Yeah, that's amazing.
I think these nearly he's liking everything. Yeah. He's like, I'll go like, give you. I'll give you like The Cliff Notes at basically. He's probably close to a billionaire. So we started a company that is sold. So he's got plenty of income and money to like be playing around. But basically he's like I'm gonna become the most tested person on planet Earth and I'm going to try to he goes. I'm going to try to decrease my biological age faster than my chronological age, which obviously is going to be impossible at one point. But he was like, let's just see if I can get make my body younger, even though my age.
Age gets older. And so we like does crazy amounts of test where he's doing tests weekly, and he's spending millions of dollars doing it. And he blogs, and documents it all on his website blueprint. But some of the crazy stuff that he's doing, he's like, well, through my tests are showing that like this vegan diet, or vegan lifestyle is working. Well for me. Therefore, I am only going to eat these. Same three things every day be like measures the calories, down to like the thow. He's like, you know, it's got to be this amount of calories, the servings the workout has to be this. And I'm like, I love
Weirdos like that exist because we cannot, we're going to learn some cool stuff from him. Have you been paying attention to that and what do you think about those people that are a little bit less? I mean, he I don't know if he's like, I think at one point you said, science follows intuition with him. It's like let's go science and let's see how that makes me feel. But I've even paying attention to that. And what your, what Your take,
well, Gabby did a show on Brian and a podcast went and interviewed him. And so, we here and I have a conversation when she kind of filled me in about some of the stuff that he was doing the should go.
To his house, she did. Yeah, she didn't teach some of these, she ate some of his goulash. She ate some of his, but he pretended. Yeah, his Blended blended it, and I mean, listen, you know, when you chew food, when you chew food, you create saliva that you create enzymes in your mouth, that go down with the food to help digest the food and the one of the worst if the one of the ways that if you really want to become like allergic or have a, an allergy against something, it's just eat that alone every day.
All day, but but that gets into, I'm into a whole, you know, I'm into, I guess, for me. I just feel like you can't hack your way around biology in my in my in my world of my thought and it is interesting. I think you can use hacking to support work, you know. I think I think first of all, I think in the diet, one of the most important things is diversity, I think that's one of the most important. I mean the
Golem is, is its R&D to not get bombarded by a bunch of, you know, things that aren't good for you as well, but, you know, through that. So it'll be it'll be. It would be interesting to. I mean, Gabby would be a better person to have the conversation about, but I am always interested in watching. I think there's so much. I don't know. He, I mean, I do appreciate that. He's doing like the guys going through going through it, but, but as far as, you know,
What what, you know, were what we are and what we're doing and what we need, I'll be interested in, you know, I'll be interested to see first of all, what what it, what it, you know, what it
does? I I think
more as an entertainment. That's how to
say, like, I love that. Like, I don't know if you pay attention to fighting but you know who they do. You watch fighting like MMA. I don't, I don't watch a lot of it. I know, I know I
have a bunch of guys, I know,
To do it. But I
yeah, I mean II, like I always say, I love a freak Show. I like fighting boxing. I mean, I love dislike. What do you think about it? The event.
What do you think about wrestling
WWE wrestling or UWE? I mean, I love that. Okay, what's that? What's
that? Oh yeah. Well I'm a friend of mine my friend. Our mind bring brought me to it. I never even watched it. And I have a friend that really is into it and so he brought me and I'd go with him. But I only, I live vicariously through him.
I'm amazed just how how into it he is how much he knows about it, but just a grill man soap opera to buy it. So Barbara know it's fun. I love that you are, you know, it goes to our deepest serves a purpose. Oh yeah, it does. It goes right to the I wouldn't even go guide his underwear. It's
like fighting and arguing about shit. You know what I mean? Like, let's just like, I just like, I like me. I like weirdos. I like freaks. Just like, let it
be what and also people from outside really. They think they actually think that the audience,
Think that everything. What's going on is real? They don't realize that everybody in the audience knows exactly what's going on in there. Just participating in the whole show and then it's all part of unwell thing. It's pretty. So yeah, the humans are. I mean listen, humans are entertaining and, you know, just watch them
when you're like, I have this like image in my head of what you are and like you running your business has. I'm like, is he like totally out of the picture on a database on a day-to-day basis? And
Just talked to the CEO once a month and I was like actually what's that? What would that look like when we got on here? Your wife helped set up. The camera. Are you even using a computer or a phone on a daily basis? Are you totally detached? Yeah, I know I'm on my use a phone. I'm not.
I'm not I'm not a social media, a guy I don't spend very, I mean no, this is my the phone for me is communication.
Weather weather and news and new stuff that that. And when I say news, I mean more like investigation stuff like but buddy. Like I mean listen
I'm what's investigation stuff?
Just trying to understand what the truth is about, whatever and everything. So they just it just I'm II go into if I'm interested in something. If they you know, if I'm interested in some political thing, I like to look like understand exactly from my own, not just take the
The advice of people that are telling you about it, but actually like, understand the real stuff. So I have a tendency to but I'm just using like, I said that thing for a tool, so I hardly I hardly use it. I talked to Jason all the time, I talk to, you know, layered apparel the lady, you know the lady that's running that right now. Yeah I'm in communication with these because because its first of all it's got my name on it so you know, it's has to do with my brand and then we're
Were vested in in it and interested in it. So we're I mean all this the I mean I'm also yeah and we're sure we spend you know we're multiple times a week if not every single day I'm communicating with those Brands and and you know either discussing okay promotional this or product development or you know whatever whatever. Yeah.
We're so I I think I told you I had started this company and sold it and when I was 30, so I was able to like, financially, get some, some some really nice security there. Yeah. And I look at the type of life that you live. We're so I also I split time between Austin and New York, my wife's from New York. And so we spend there all the time and I have a handful of projects that I'm working on. I got a company with a CEO.
That runs at. So a bit similar ish to what you're doing. And God willing. Some of them will be huge. What I'm curious about because there aren't that many people in the situation where I want to go to and where I'm at now, but you definitely are. Which is how do you break up? How are you, how do you map out your personal finances? So because you said that, you have this one Farm as a project, you have three or four or five different businesses right now you have to or who knows what you have.
How much real estate do you just like, is there just like one Revenue stream or you're like, that's just the, like, for example, the app might have high margin. See like, oh well just live off that or media appearances, I bet you I can just pay, I can make a million bucks a year and that will be what I live off of and then all the rest. I'm gonna reinvest, or I'll put into the Vanguard, just normal Index Fund. How does that? How do you balance all your different things when it comes to a personal finance base? I mean, well, I first of all, I have
Smarter people at that than me so I have I have, I have I have Pete, you know, I have it people that that, you know, I have specific specifically a woman that I work that we've worked with for a very long time that does like, you know, management that that sort of stuff, I would say account accounting and and Finance Management. Just because that's
She's into it and, and, and good at it, and that's what she's interested in. So we have it, we have that, you know, that's a big, a big piece of it. I think that, you know, I think one of the I mean for me personally
I don't I think that that can be a such a consuming whole like that all of that stuff that you can just get swallowed into that and, and lose every, you know, lose your connection with everything as well. I think that you have to, you know, what part of it has to do with how you look at it. Like what's your, what's your, you know, what's your faith? You know, like what kind of Faith do you have? What kind of belief do you have that? Everything?
Things going well or not going well and you think that you're going to control everything and that you know how much control do you think you have? And all those things? I think that's a piece of my, I think, my My Philosophy.
What so does that mean that you just don't stress out? A significant amount about finances and like, earlier you said, when I bought that house you're like, oh, that was a lot of money for us back then, but I was like, fuck it. We're doing it anyway. We'll figure it out. Yeah, that's kind of like, your how you live when it's a
finances? Yeah, which is which
I think for a lot of people, they just can't operate like that. And I think, I think, I think for me, I just feel not just feels more.
That just feels better II just feel that feels more natural. I just feel that, you know, because the because
I've just, you know, I've Just Seen first of all, I've had, I've had the fortune to be exposed to a lot of
Wealthy people in my life like a lot of crazy wealth. And and and seeing people that had no nothing. And all of a sudden, they got everything. And I've seen people with everything and they lose everything. And so, I've gotten to watch a lot of it. And I just feel like, you know, there's a level and of imprisonment that happens when you, when you, you know. And and I think I mean, a lot that's why when I say faith, I mean, you know, they talk about about, you know, you saving up, you know, in your Warehouse
With, you know, where moth and rust can eat, you know, like, you know, like there's some stuff to do with that. I think which I think you can't you can't always it's not so simple to to be that way. And I think it's harder for, you know, I think it's a, it's a hard, it's hard for people to to operate like that. But having that, you know, having that belief, it's like the people talk about visualization and visualizing and, you know, having that
It's real. That's real stuff. Like if you think it's not real, you're you're mistaken that you, you you think you can, you can make things your belief in it definitely will be supportive of it happening. I can tell you that for sure in both ways, right? Like in both ways you can make things be you know. Like Gabby says if you have an ouch God will give you a hurt. You know, if you walk around going, ouch, ouch, ouch, ouch. So be surprised if stuff isn't just hitting you
I all the time. And so when I think vice versa is the same way, the other way which is you know, what is that? If you know ye oh ye of little faith. I provide for the birds you don't think I'll provide for you like so there's some of that that's real stuff like they didn't just make that stuff up out of the sky. That's a real, that's real thing. So I think there's something to be said about that doesn't mean be stupid and you know when doesn't mean just you know just ignore your your reality but but there is something about
that that's real that that I think can put you in the right State of Mind to not just be
Cage by this stuff because this is the caging area. That's an area that we can be caged.
No eyes. And I'm I'm one of them. I my cage by it's like when I was broke and then I was not broke and I'm like, oh shit, I've just like created it. A prison a little bit where you get when you stress out over running out.
Yeah. Because we'll go away what kind of weird battle after? Yeah we're scarcity creatures. Right? So we have this whole scarcity thing that's in us, right? So
So, and you know, my mom had another good saying which was be the way God punishes you, is he gives you what you asked for. So be careful what you ask for because you go. Hey, I just want that, you know, I want that big house and then you're like, yeah. And then all of a sudden with that house comes all this other stuff, like all the stuff that comes with it, which means that there's a bunch of stuff to break and there's a bunch of thing, and there's a bunch of stuff to maintain, and there's a, you know, it's so it and, you know, and that could be over.
I mean, I think I think that, you know, that's why you see these guys that are these big, these big hitters. They're kind of, they're not bogged down by all that little stuff right there, not there, looking in there, looking in, at a bit of a bigger bigger thing, but that being said, you know,
You know, like I said, there's there's something about being prudent in and having the right people around you. They could that that you, because it takes, it takes a, what do they say? It takes a village but it takes, you know, you got to have, you got to have people that to help because there's not, you can't do everything you can, you know, and it's like and so that you need to be you're only as good as, you know, as The Company You Keep. So I think that that's another important piece to like people will
No. I mean and that that's one of the reasons why I look up to we've had I don't know if you know, Rob Dyrdek is but he's pretty amazing where he's another guy where I'm like, layered and Rob. They've nailed it. Where business nailed it personal life? You never have totally nailed that but you're like our do really well Fitness. Nailed it like self-awareness, nailed it. I know you will wrap up here in a minute but my last question was I think last year on your guys's YouTube Gabby
See what are your goals for? It was at the end of 2020 to she said, what are your goals for 2020? Three you go this year, I want to be more of a Savage. I want to be more set. I want to do more Savage stuff like I want to get like dirty and do something, what is it? Example, we're more than halfway through the year. What's an example of something that you've done so far that's Savage and you also talked about visualization over the next six months and 18 months. Are there any particular experiences or goals that you're trying to do? That would be that when you check that box of being more of a
Savage,
Well, I mean, I'm all. I mean, listen, I have the
nature I have for me, here, I'll give you an example for me. I've always wanted to kill an animal. I wanted to go and kill a deer, or some type of, I have cows on my Ranch. I was like, I want to slaughter it with my hands and I want to eat it. I was like, I don't do that enough, and I eat a ton of me, I gotta do that. Yeah. And like, that's my, that's, that's an example for me, which is not that very, that's not too Savage, but what do you have?
Well, I go for, I go, I go for moose, you know, I go for a movie.
Go for probably in September. I'll be I'll go get a moose in and so I can feel the cool, fill the freezers for the winter, but I grew up at a farm to. So I've already I've dealt with the, you know, and I've hunted when I was a kid, we hunted boar and stuff like that. I mean, for me that the Savage stuff comes more with the with the with the ocean. You know. Like with with the conditions, I had one trip already too.
I had one trip to Peru, this summer, I mean, we're just mice, mice. Most of my Savage stuff comes from the environment. So I need to, you know, and and, and normally, you know, I mean, listen II just we had that giant Malibu fire. I had to, I had I fought my house for, you know, I fought that, but I saw the for five hours with a suit and pump and and then I had a flood in Hawaii after, and I was like, you know, at night with boats it, you know, rescuing people out.
The top of their roofs of their houses and stuff and so I have to be careful what I asked for because before both of those things I said I just need some action, you know? I just so again, you know, back to what my mom said, be careful what you ask for, be careful. Yes, yeah, you gotta clarify you. So you have to clarify what, you know what, what that what that is, you know, I think it because it's easy to make a blanket statement. I just want to, you know, it's like I said, when I was young, I wanted to be surrounded by
I'm in, you know that go. I just want to be surrounded by women and then
now you are, right?
Yeah, I have three daughters. So, you know again, I should have been a little more how it clear in my defense definition.
Do you read a lot of books?
I listen to a lot of books, but I read I read some and I'll read and listen but I listen to a
lot. What are the best to that you've listened to in the last 12 or 18 months?
Oh,
Well, I did, I did, I liked there's a book called Life After Life. That I really, I really enjoy by what's-his-name Moody and then let me see the
You know, there's a, there's a gnarly, a really pretty heavy. One called Embrace The Fearless embrace fearlessly the burning World, by Barry Lopez, he's pretty radical. And then I went, I went full conspiracy. Well actually the psychology of totalitarianism was pretty is a pretty heavy
book. That's the one you were referring to. When you said he went full conspiracy
know, the full conspiracy was called The Trap.
That one's called the Trap. I go, I kind of go all over the place. I have a really good one on water right now, you know, I'm
I like fiction. I like, you know, I like factual books. I'm not a big Fiction guy. I like I
like give you a, let you got you. So I read a ton, I read about, I only read history, basically. Okay, mostly historical stuff. Okay, I'm Gonna Give You 33 in particular, okay, I thought that you would like, you know, Dan Carlin of course Hardcore History.
Yeah, because again we know Dan's a buddy of ours.
Really. He's cool. Yeah, I'm gonna give you three in particular that you're going to dig, okay?
The first is called The Wager. So the first two books, I'm suggesting our ship books. It's about shipping ships in the 1800's. Yeah. So the first one is called The Wager and so these crazy guys would sail you know there are 800 ship. Yeah. From England all the way down through the Argentine. RG porn Tina and Katie Poirier porn. Yep. And they got stranded and it took him two years to get back. So don't take that one. The second one is called the heart of the sea. It's the if you
Read Moby-Dick, you know about the whale that sinks the ship. Yes. There's actually a true story behind it and so Nantucket originally was for Quakers. Yeah, we're whalemen. Yep. And so these whale men would they would they're fucking animals want to be talked about Savage. Imagine sailing a ship but no electricity. No, yeah, like way to talk to anyone for two years all the way over sometimes to the Pacific to Africa. Yeah. And they basically their ship was sunk in the middle of the Pacific and it's about how they got back to South America.
Aah. And then the last one that I think you'll really dig because I wanted to give you three books on being the Savage. The last one was called undaunted courage and it's about the story of Lewis and Clark. Okay, Lewis and Clark's they were they were Savages. They were good way.
They are die. I like their Zone. I've been up in Washington where there were there. Their Trail was in there. They're hardcore, those guys are there. Honorable never bad to the fucking bone. Everyone who is what I like is they weren't killing anybody.
Just there are making Maps.
So yeah, yeah there and they would meet these Natives and they were like, Hey we're in peace. We're going to be cool with you, but it took him two years, two years, and four months to go from st. Louis to the Pacific and back, and it's a crazy story. Yeah, those are the three that I would recommend for you. And then I just finished the story about John Wilkes Booth, the guy who killed Abe Lincoln and the 12 Day Manhunt to find him. So I read a ton of that
stuff but yeah, that was a great particular. I just had to Ocean 12 that I can't remember.
It is that. It's about. What's it called? I can't. Anyway, there was a great one. A sailing one about the race from Hobart like the race from New Zealand. The one that the end
of the is there a is there a storm? Is there a story on that one? Yeah.
Crazy noise and the and the boat and the guys get. Yeah, it's intense. The on that race to
just crazy like visiting world of. Yeah, yeah, those those
As you know, I work on my computer throughout the day, the the hardest points in my life, or if I go boxing or if I have a hard workout and I'm like, I need some pain in my life in order to realize that, like, yeah, to turn down my the volume of my daily life because my daily life is soft. So I need to read about something hard, because I can't exactly go and experience lots of hard things. So, this is why I like, like reading about these books. Particularly the ship books. I thought you, you get a kick out of those.
Absolutely. Well, yeah. Because those are, those are. I mean, at Sea is a real
Thing. And, especially those guys weren't exactly Waterman to they fall off the boat you die. Those guys, those
guys who couldn't even swim, which is crazy.
That's why I'm saying they weren't exactly water meant, but when exactly like they know,
they could even swim and they would live on a ship for 20 years of the life, they didn't even know to swim here. And also, if you fell off a ship in the ocean, those those sailboats, they are the ships. They kept turn around, exactly know what I mean. So there's fucking left. You, you know, you're
done. Oh yeah, yeah, it's
That's hardcore. Well, we live in a pretty soft time, right now. This is a pretty, this is, it is soft. It is
soft. We are thankful for in some capacity. Yeah, you know, like, there's no doubt but like so, so that's why I think so often do nikoli young, man. I think. Yeah, well that's what they like you, I think is because they see you risking your life on a wave and then they like, all right, well I'm not willing to risk my life in a way but I'll go to a pool and lift out and work, move weights at the bottom of the pool because that Lisa, that's a little bit of hard. You want to mean, I think that's why a lot of young.
Men admire you?
Yeah. Well, this stress is good. It's it. We need, it were designed for it, you know, that kind of constructive stress that you can control the environment and and because it's the other one, if you induce it you don't always have the you don't have as much participation in the outcome. They if it's just being said, if you're being subjected to it, you know, like a giant wave, it can decide not to let you up versus at least in the pool. You can always just let go your weights and swim to the surface but we kind of have to induce it now. It's almost like
Forced it. You know, a lot of the stuff that we're doing is we're inducing things that we were getting naturally. Like we were getting it from, it's like now we don't get enough Sun. So we got to supplement and take vitamin D. It's like we're having to we're having to make up for the fact that we're not getting a lot of this stuff that we need biologically. And then that's and that stress, that's why the Heat and ice is great. That's where the breath work was great. That's why the pool stuff is great because it's, it's a one on. One of the ways to stretch to stress the system because the system,
Really needs for it to really work correctly. It needs a certain amount of stress and not stress of. Hey, I owe taxes or hey, I'm in the traffic but like some other stress it's a little more, you know, a little more, just purely physical. So,
yeah, I remember looking at a buying a treadmill for my desk and then I like was like, what the fuck am I doing this life? I'm going to put a fucking walking treadmill on a desk. We don't want and I like ice. I smacked my
I was like this is not the life, man. I mean, this is literally a hamster wheel. What am I doing? I'm not buying a treadmill for a desk. If I gotta buy a treadmill for a desk, my I'm broken. I've lost.
Yeah, but we're almost forced into that. So we don't let me know. It's like I was like I said, I was in Europe and all they do is walk over there, you know, it's like they do a lot of walking we don't walk as nearly as much because we just don't live in those. I mean, guess in New York, you can you know, where you have three. You can just if you want, you can just there. You can see force yourself, you have to force yourself, but in Europe, they really do it a lot, they do a lot.
Lot of walking and you realize how well we are system really does well with walking. Like we're designed, we're Walker's. Like that's our, one of our big Evolutions was that we came up off all fours and started walking and so our metabolism and everything just functions a lot better when we walk. And so it's, you know, it's like you said here, now we're having to like buy things so we can stand in a room and walk. It's terrible.
Yeah, I know. I
I almost bought one and then I was going. I like went through an existential crisis. I'm like, what am I doing? I don't have to do this. I'm not going
there to go better than me, which yourself to go for a walk in the park or something, you know, make him make time.
Right. Well I appreciate you doing this. I really admire you. I admire the family you've built the life that you built. I'm excited that we were able to
talk Sam. I really appreciate your time and thank you. I appreciate the admiration and you know what? You seems like you're already you're already there already. So that's the, that's
it.
I'm basically I read history because I like to see the mistakes as well as the winds that people have made and that's one of the reasons why I like following you is I'm just like what wins did he make? And you know that kind of helps point to me to a direction. What mistakes did he make? I'm going to try and avoid that one. Yeah, and hopefully it works out but you've definitely kind of paved the path for me and a bunch of other people's. I appreciate that. I think, I think that's one of the things that makes humans unique is that we can learn from the other people, you know, how to, and how not to
It's like so that's the that's a that's when one of the things that really helps us, you know, is that we can, if we can. I mean, the best is to learn from other people's mistakes. You know what? But we have a tendency sometimes to need to make them ourselves. That's part of part of Being Human, I think to so,
all right, I appreciate you, man. Thanks for coming.
I feel like I can rule the world. I know, I could be what I want to travel. Never looking back.
