We're like yeah, we're going to do the same thing but a little bit cheaper if we're counting the echelon. It's pretty wild that they pull this off. I saw them originally at CES, I was like, oh cool Peloton booth and it was Echelon. It was it was the same thing. It was the exact same thing.
I feel like I could rule the world. I know I could be what I want to be like a Days on the Road. Less Traveled.
What's going on?
Yeah, you know, lots of things going on. Where do you want to start? You drive? What you got? All right. I got a couple quick like
Random ideas for you, okay? So I'll call this The Big Box strategy. Okay, here's my big box strategy. So I saw recently that Kevin Hart was like, hey, our new thing is live at Walmart and I was like, new thing, what is? It looks pretty much like athletic greens and sure enough. It kind of is it's just athletic Greens. Plus Kevin Hart going into Walmart like lower price point.
Basically how much is it athletic raises like, 80 bucks a month?
Yeah, that accuses expensive.
Let me see, Green's his thing Vitae. Hustle is, his is the name of oh, my God, and literally, it's like a picture of him. Drinking his greens. It electrolytes on the camera or whatever. So, anyways, I saw go to Walmart and I had had this realization the other day. When I was walking around a Costco, I was walking on a Costco and Costco is amazing. Costco, if you have a Costco deal of talk to anyone who has cost Cody, like Costco drives insane, volume it will make us as a company. It also might break us as
A company because they cut like pretty ruthless deals. And if you ever like lose Costco or they, like they don't go through with their purchase order. Like you might be screwed, but Picasso could drive ton of volume and I was walking around and I basically, saw in Costco, if you go look every electronic like piece of equipment, that's there is, is like a it's not a Chinese knockoff. It's like an American knockoff of an American product. Yeah. It's like they're light-bearer's this mattress, nine sleep. It's like what's this is this? Just like
I have a 300 dollar Costco mattress and one of my rooms at my house and whenever guest day they go where'd you get this mattress? They asked about it all the time, like I could to turn 80 bucks at Costco.
So basically they have a lot of these like you know blenders you know, like fitness trackers, things like that lights. They have like they need kind of like they needed a certain price point so there's a strategy which is basically you take the highly desirable thing that's kind of to high price point like
Athletic greens or another one, or a ring. I don't know if you've ever looked into buying an O-ring but it tracks, your sleep, it's whatever. It's cool ring that tracks your sleep and it's like, it's like $700 or something like that for this ring, maybe they've changed the pricing now, but like I think when I bought it, it was $700, or okay, let's say $500 do say. So I find out about 500 bucks for like, the, the kind of like the Generation 3, we were ring. They they've sold like a billion dollars.
Whirring. So there's definitely demand for this product, like they're the cumulative sales is, is that high, but you go to Costco, there's no ring and there's no replacement for a ring. I think you could create a company. That just says, I'm going to make a new ring, like thing for Costco. And that's the entire business plan is just to do that one thing. And if you did that, one thing, you'll be more successful than 99% of, e-commerce stores. Got to think smarter and not working on that. Not like, try to work so hard. So like,
Similarly, I would go and I would hunt down. What are the products that are not yet? In Walmart or Costco places that drive, you insane volume targets. Another one that there is proven kind of like high-end New York La Lululemon drink. A Tallulah lemon Peloton type of customer that
That buys a product like that and you just bring it down market and like just make it a little worse like there are gun and like you know they've done this with a bunch of them and go figure out which one is not there. Like for example the mattress think it's actually not there yet. There is no, Eat Sleep mattress. There there is. No ordering there yet. At least last time I walked around and I think that's a just a simple strategy for e-commerce. Have you heard of echelon Echelon? Know
you should look up Echelon. So Echelon is a fitness company. They started out
Peloton. It looks exactly like fella time.
I don't know when exactly they started but they it's an American company, I think to. So if you go to Echelon Fitness it, I think they maybe have changed their branding, but before it was the same red route as Peloton. Famous Bandit was a Peloton but cheaper and they know they have. Yes, and they do the guy who started, I read this interview with him. So basically they have the wall, the mirror, the fitness mirror, that was really popular called mere. They have a smart roller which a few companies did
And they did the Palatine bike. Now they have a smart treadmill and they just did the same thing but cheaper and at first, it was all the same branding but instead of pellet on it said Echelon they're on track to do 200 million dollars a year in Revenue this year. I think it's a bootstrap company, like I think they've just said, like whatever you do. So it says Palatine rival. Echelon, fit Fitness, eyes 1 billion dollar valuation. So maybe they go. They recently raised some money but they were like, yeah, we're going to do the same.
Thing. But a little bit cheaper. If we're counting the echelon. It's pretty wild that they pull this off. I saw them originally at CES, I was like, oh cool Peloton booth and it was Echelon. It was it was the same thing. It was the exact same thing. It was pretty funny and they do they have a ride with pitbull. So like Pitbull the rapper is like the guy that they chose their in Walmart Costco Target, things like that whereas you know, Lululemon's company mirror and Palatine was like fucking Walmart. People not a chance like we want.
Skinny people to get skinnier, you know? Like it was that was their whole shtick and they would be
exactly Peloton but the seed is wider. Yeah. Sorts of people. Yeah. That's what they that's
their motto is other sorts of people and the only way. Yeah,
we are your type.
Yeah, we're going to make you look like the before picture instead of the way before picture. And so anyway, pretty cool. That they've done exactly. We're talking about this. Kevin Hart thing.
It's kind of stupid. It's kind of cheap though right? If I'm if I'm Kevin Hart I don't know if I would be doing this.
Just a hundred million dollars is going to be stupid because that's what he's gonna make some off. This thing,
I have a meaty topic about your old company, the milk Road and how I think that you guys have just made a huge mistake. I'm going to bring that up in a minute and I want to get your opinion on it but before I do I want to talk about something that's not business related at all, but it kind of is and I'm going to get to it.
I've been working on like different body stuff like I love like experimenting with body and this is like a little vein of me to bring this up but I posted these pictures in our Dock and they're about two months apart and basically what I've been experimenting with body-wise is like getting super lean and like somewhat skinny and then like gaining weight again but without getting fat, you know, they call it like a dirty bulk. That's when you eat like a ton of food and new but you get muscle and you get fat
I've been experimenting with that, but look at the difference of the two pictures that I shared and if this is on YouTube, will put it on the screen. I guess. It seems a little weird, but I guess we'll do it, dude. We're
making this the thumbnail. If you're going to bring this up, we're getting the click. So, welcome all of our thumbnail viewers who clicked. Because you saw a before, and after of saying,
well it's not the pictures, aren't that shocking. But here's what I've been testing. Just a difference of 2, to 300 calories a day for two months. So you go down to like
Hundred two thousand or 1900 or 2100 ish. That's my window. When I'm getting skinny up to like twenty three, twenty four hundred that's the difference. 300 calories a day, 200 calories a day. That's the difference that's like a Twinkie or like a pack of M&M's. That's, that's not a lot
slices of cheese or something.
Yeah, that it's, not a significant amount. In my case, it's mostly protein, so it's a little bit more protein. Is that crazy? How big of a difference that can make
It is crazy. I saw you post that on IG and I was, I was I had a great joke or something. I remember I had a great joke and then I was like, you know, I'm not going to make this joke this but this would be getting wiser. I said I'm not going to make this joke because some people get real sensitive about their body and they don't they don't want jokes, like even a funny joke won't come across well. So I said, let me just let me just hit the like button and move on carry on here. But I do have a question just say it just say it, come on, I don't remember it. Now it was something about like you know what?
You know what a person is like super fit, then you have to, like, pull them down. When someone's like fat, if you like bring them up. So I was I was I was gonna make funny in some way but, you know, I don't remember what it was at this point. I have a question for you. Third are the thing that stood out was you were basically saying this is a 200 calorie difference and I was like, that's kind of stunning. It's stunning. And by the way, that's not precise. So I typically weigh stuff I've been traveling for the last six weeks so I don't weigh stuff but I track everything. So a lot of its eyeballing so I could
Give or take what are you tracking? Everything in MyFitnessPal. So I use my body tutor and I meet with them weekly and we go over like the plan and they give me like the plan to use. And then I have a trainer called Central athlete and they tell me what workouts to do. And so I just tracked everything and they review it. All
right. And so you, what's a typical day of eating for you? Right now?
So, right now, I prefer getting a lot of protein early in the day, so I'll do roughly 100 grams of protein,
firstly, fasting, or you just doing the like 30, you know,
30 grams of protein within 30 minutes like, which I because I've heard both schools of thought, intermittent fasting people, like I don't fasten Tim Ferriss in the 4-Hour Body was like, no, no protein, right away, right? When you
wake up, I don't fast because it I'm hungry in the morning, so I don't fast. So, I get up around 9:30. I'll have a cup of yogurt. So that's like 15 g of protein, I think. And then, I'll maybe eat like a banana and then I'll go and get a really hard workout in. And then afterwards, I'll do I use assent or momentous protein and I do Four Scoops, with
Water. And I drank that and then I won't eat till dinner and
then of course a lot, right? It doesn't have to be like one per thing as I said, one or serving one or two and so each Scoops, like 20 grams of
2525. Yeah. So he's
so you just get 100 grams right there in that kill the body. Even absorb that much protein powder at once. I thought that's what I was
wondering, so I don't know. I think that the preferred method is to get that protein from food and chicken but I just like doing it. So I just like drinking it one and I feel really full. And then at dinner time I chicken
and vegetables and usually like a dessert.
Well way, so there's no lunch.
That's my lunch is like the protein. I just
feel dirty, a banana. A thing of yogurt you drink a shitload of protein powder and then you later for dinner, like we're talking like 6 p.m. now. Something like that,
right? Yeah. Yeah, I'll eat like me. Thirteen hundred calorie meal. You have a huge dinner of chicken and veggies and chicken or fish. And veggies in the veggies will be something green and also like a potato. And then I'll usually
We do like a like a piece of candy, or ice cream or something, like a very small serving of that. Like, last night I had chocolate covered almonds, like 250 calories worth.
And that adds up to roughly 20 23
2323 224
yeah.
That's crazy. I've been that crazy like that's so different is what I should say because obviously it works. So maybe I'm crazy for not doing that,
but here's the saying like so little food, it's not that much food. Sometimes, if I have a really hard workout, I'll do a banana and a bagel but I'll just do a plain bagel. Like 350 calories of carbs, right before I go work out, I'm not like, I don't know if this is the right thing to do. I think I think probably the right thing to do is to get like proper food, but I just
don't know. I'm looking at this photo, it looks like the right.
Right thing to do to me, right? Like, what else, what are we measuring here is? Yeah, I don't know. G. Like, that's, that's how you measure your health and that is working right now.
So, here's the thing, though that I've learned and this is like changed my confidence in life, and in business, and everything, learning how to manipulate your body. Because like, that's what everyone wants to do is either get skinnier gain weight, like everyone like wants to do something with their body. Once you
learn how many people are happy, just like, yeah, like everyone, what does it prove their
bodies? Some way. What I want.
Yes but the thing is
is like what I've learned? So I've been going hard at this, I think like it was two years ago I texted you and I go I go I'm going to become an Instagram Fitness influencer, it was a joke but not entirely a joke, but I was like I want to figure this out it so I just went and learned how it worked and once I figured out that it's like a mathematical equation life became so much better and I just it was just like you do this, you do this, you do this and you do it for 3 6, 12 months or whatever, you likely are going to see results. And then what it did was it gave me so
Much confidence that it's I realized. Wow, this is just like business business is actually the same thing. You do this, you do this, you do this. And the likelihood of getting some type of result is high. Hopefully you'll get your desired result, but you're going to be better than when you started. But then it's like that became the truth. For me, it was as if I had bad eyesight and I put on glasses, like that became the truth with so many other things you do this, you do this, you do this, and you trust the process, you hire a coach or you develop your own plan, you follow the plan and you have to do it for 3 6, 12 months, whatever. And it's
be fun to start seeing results. And then, once particularly with the body, I think emotions would be next. But with the body, it's like, oh, wow. I can manipulate manipulate that. And then also, with money, we do it with money. I can manipulate money by doing X, Y, & Z. Then it becomes like I can do anything. And, so, right, like, once I've conquered the body part, it feels awesome. It feels so good.
That's exactly, that's so on point. And by the way, the opposite is true. When you want something, if you don't figure out how to bend reality to make it happen, a little seed of Doubt gets planted in the brain. That's now there that says hey you're like man I can do anything. I put my mind to and there's a part of your head that says really or is it like that diet or is it like sleeping earlier? Is it like you know, making money?
They whatever. The thing that you wanted to do that, you didn't
you didn't actualize, you didn't manifest into reality by do it. I'll tell you a little story. This is very much related to a conversation. I had yesterday with my trainer. So talking to my trainer and I said, I wrote a number on the, on the mirror. I just went in there. I wrote 5353 what? Like, what we do at 53 of something 50. Pushups, what is this? I go to 53 days left because what you mean? I got oh I had this realization. I'm eight weeks away from having the body. I want. That's 56 56 days. Where does he live?
And where did you you at your Peak? You were like 280?
No, no I'm basically the same way that was at the start. You look way different muscle and fat a little bit
but no, no. I been
20. And I'm currently like 229 through 2:30, so it's like, actually up and wait a little bit but the composition changed a bit.
Sorry. You just looked horrible. When you started now. You look awesome. So
it's a great compliment actually know. You can see here, you can see her biceps. You. Look, you
look significantly different from when we first started all right.
Listen up, one of the greatest things I ever did at my old company. The hustle was, I hired this woman named Step Smith step is amazing. She is so good at breaking down companies and help me, give me predict trends of which businesses are going to blow up. If she's so good. In fact that Andreessen Horowitz one of the most famous Venture Capital firms in the world. They stole her from me. And they poach her from me. That's okay. I still love Steph and now she's the host of their podcast called the a 16z podcast. It's their long-standing, and
Topping podcasts and it's awesome. And step is the host step comes on. MFM my first million all the time. You guys love her, she's a fan favorite and she's one of my favorite people, and so you should check this out. So, each week, the a 16z podcast gives you Insider access to the people and ideas at the edge of innovation. Steph sits down with luminaries, like apples, co-founder, Steve Wozniak, Neal Stephenson and all types of amazing people. So check it out. It's called a 16z podcast. That's all one word.
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out. So so I told her I said I'm I'm a my I may be weeks away from everything I want. He's like oh that's that's great. I said something I'm keeping track right now just I'll just keep changing this number every day that I eat. Exactly the way I want. This number Goes Down And if I don't, we go back to the beginning and we start, I don't know if we go all the way back or if I'm just going to add three every time I if I slip but I haven't slipped yet. So I haven't had a thing about. Alright, so anyways, we're
And we have this philosophy. So pretty much all we have this philosophy where we both are very into mindset and what's cool is, what happened? What I had experienced previously in my life was I'm really into mindset things. I'm basically like you do in San Francisco. There's that angry. Jesus guy who walks around with a megaphone. Yeah, being like Jesus Lives, he's alive, he's a log. But like this guy just walks around so much like in the heart of like we're all the startups are. There's one guy that just walks around like that, he's famous, everybody knows.
I was kind of left with mindset stuff. I'd be like, life is what you respond about, how you react thanks. There is no meaning, except the meaning you're giving it, ha ha ha. Moon is your choice? Like I was just like, walking around, like, and nobody really cared. And in fact, most people were generally somewhat annoyed with my, my ongoing conviction in, like the mind, the power of the mind and how important is to master the one
your wife's like, yeah, I get it. Sean, if you think you can or think she's okay.
At you're probably right. I get it. This, eat your fuckin
Doodles. Take out the trash. Like I told you to. Yeah, that's gonna wish you Lance. And I'm like, but is there a trash already taken out? When we really think about it? Yeah, that annoying guy. And so, and so, then I'm sorry I made my, I mean, my trainer, he's like, like he's got his megaphone, I got my megaphone and they touched. We were both into the same things I'm like, yeah, that's what you think. I've read that book. I'm like in the morning. Do you sit down and think about these things? He's like, I know,
You're like more annoying than
like to improv kids or to vegan. Take it
out exactly what we're doing. Probably because I get out. Exactly right. Yes. And yes. And you're just constantly like trying to one-up each other for just like yeah, talk. So so normally that's the thing and we and to Hype ourselves up or like, dude, it's so nice to talk to another black. Felt like I was a lot of light, bulbs, water run around here. You try to help them out but they don't even really want to learn. The technique is so nice to talk to you.
Like topless him. You know what's nice about it? I don't even have to say the thing. Actually, I'll say two words, three words about the subject enough said, you actually already know, you've read the thing. You've actually practiced that we already agree, there's no defensiveness. And so we just Implement.
And what's your what's your workout that day? Just back-patting
just like today, we're working on our triceps. Yeah. So why we're having this conversation? He's been he even tell me this thing. He's like, he's like, bro, I like that. He's a guy like big weights and things.
In books and I like what? He's like, I like big weights up in books and several like will crack each other up about that. He likes to lift weights and he's like, I like thin books meaning. I like to just understand the premise of the book and move on. And I appreciate books that are thin ice. And so, what we've always talked about simple Simplicity, how do you simplify a concept so that you understand it so that others can understand things is something I always try to do and we've talked about like what simpler than a book thin book was simply than a thin book. You know, a blog post up a little blog post, a tweet what's supposed to tweet?
A little catch phrase, what simpler than a catchphrase?
A gesture. And so we had been playing with this idea of you're doing too much just do less. We're like their this phrase that I was saying on the Pod and and off about it. The the season I'm in right now is a season of intensity is the strategy. So for me, that applies very easily with the with a body at diet, things like I don't need a new strategy. I don't need a different workout program. I don't need a new coach. I don't need a new diet. I don't need a new anything. I don't need to go.
Get a new app to track it all. I simply need to do is execute the very simple plan with much higher intensity. And so I just had this little thing where I just just this, just if you're on YouTube, you see this, I'm just turning the knob up the dial and just turn the dial. And now what I'm working on sometimes, he'll just, he'll just hold on, he'll just turn up the dial that just I know what that means. I know exactly what I need to do. I need to multiply the intensity. I'm bringing to the current situation. I'm doing the same thing whether it's on food or whatever.
Just this all I need to do everything I want is on the other side of this
little gesture. All right, cool. Looks like a rub it on nipple, your neighbors are just like, why is this guy doing like a definitely
pumping like he's I be careful with that one and I said, well, I only hear there's two possible. Good interpretations of this. And so. So the reason of coming full circle to the thing you said, which is what I told him. I said, look, I wanted, he's like, you know, you got to know your wife, I said, I know my why my why is because I know that if I could do this now
Now, there is an Unstoppable feeling that comes from knowing that, you put your mind to something and you did it. I said, I don't really care. I'm already married. I got two kids, I don't need to walk on a beach and like, be attractive. That's not a thing for me. What I do care about is I can't have there be an area of my life that I wanted something in and not have that reality to my will. Like I can't not have done that right? And so once I have done that it's just yet another yet another area of my life that I was able to.
That just dial up the intensity and get the result and that creates the Unstoppable confidence. It furthers the confidence to the point of being on top because it is the only area of my life. Haven't yet done that. And so I highly recommend for anybody the area where you have struggled, that's the that's the place to put the emphasis. That's the place to try to overcome not even further thing, but because you want to be the type of person who could do that thing. That's at least what's worked for me so far and I have a lot more momentum that I had in the past, because in the past,
I was like, I really care if I have abs like I'm not sure that that matters to
me. No, you definitely care but it feels good. I read the stupid article on Vice and it was like gyms are built for skinny people. And I can't go to the gym because I'm fat and people stare at me and I thought and this is for anyone listening who's fat right now, are out of shape go to the gym. You want to know why? When I have never been to a gym and seen a fat person and I thought that person's gross. I've only thought, dude that's sick. They're getting after it. They're trying. In fact, I get inspiration when I see someone over way.
I'm like bam. The first step is the hardest. They're actually in a hotter spot than I am. So if you're listening to this fucking go get fit. It feels so good to like achieve a goal and to make progress and feels awesome. And so I've learned a lot over these past two years like getting my stuff together and it feels amazing. I've enjoyed this tremendously so I wanted to bring that up really quick. And what's cool is like once you like basically, if you're like out of shape and fat, you only need to do like like, for example, if I, If Shawn you were like, I just
When you get strong, I'll be like, well, just do this, this, and this, it's really simple, like, do five reps five sets of this this and this, it's quite simple, and then eat this much food. And then, once you get like down to that, like 80th or 90th percentile of fitness, and then it's like, all right, we're going to do really small adjudge adjustments in, you're going to see like bigger changes, so it's really fun to like see like, all right, I just need to like get to this point and that's easy. And I'm going to send you a general plan. That works for everyone and then as you get fitter, it's like
Just got to dial this, a little bit dial this, a little bit and that's really cool to like see those little small changes 300 calories a day. What that what does that mean? Or eating a bagel instead of a banana for your before your workout? Does that change anything? So like these little small things, it's been really fun to like, see how that works. And I think maybe just going to get older and my body doesn't respond the same. So it's like these things actually matter, but if you're listening to this, that's what you have to look forward to. If you're out of shape, if you're already in shape, it's really fun to test those small dials. I have one topic, Sean. So yeah.
Last week or this week, maybe milk Road, your old company. So Sean started a company called milk Road. It was an email newsletter. That was a daily news newsletter for crypto enthusiasts. It was awesome. Still is awesome. You guys, you sold it. And so it's not you or I don't actually know what your involvement is, but you launch this thing called milk Road Pro. I believe. So the launch for was cool. It happened actually don't see the day, but I'm looking at like, the newsletter when you launch it and it's like, $300 each
Beer or $20 a month or sorry tent. No, it was $10 a month, $10 a month, and 150 a year, whatever. And what you get is, you get Market insights and deep dives, from milk roads, research team weekly. We Recaps on everything happening. The space quarterly funding breakdowns. Cool, awesome. First before I give my criticism, I think it's sick that you guys tried this second. Do you know if it's working?
I know a little bit so I wasn't involved in
In the launch of this or the details like what it is, the price, all that stuff. So I wasn't really involved in that I knew they were going to do it and I was like, cool. Cool idea to try, let's do it. And that's all I know about that part. I don't know. The results of it just so
far. So if I've been in the situation. So I had the hustle, I launched a 300 dollar, a year thing. The biggest mistake I made or a big mistake. I made was instead of charging $300, a year. I
Should have made something that I could have charged thirty thousand dollars a year. Yeah. And I got 20, you know you dropped a 0 over here. Go to come. Get that. Yeah, I dropped. I dropped two of them has two zeros and the difference between those two price points. Is it, it's a ton but I actually don't think that the work is as big as a difference in price points. Or at least the F the at least the effort that goes into that and I can I give you a few examples of what I would have done instead, if I was the milk Road.
The first thing is, and by the way, I'm in the back seat here, I don't know anything, they probably, I'm sure maybe they thought about this and there's reasons why and there's probably some strategy. So, this is totally a guy who doesn't know anything about the strategy. The first thing I would have done or these are all different ideas of what could have work. I would have researched. The first thing, tell me, we think about this not a crypto job board. That's that stinks been there done that, I would have done a crypto job crypto salary, benchmarking meaning as any user, that sign,
Zup. I would have asked them where they work. What their job title is and how much money they made. And then I would have took like what the benchmarks is much. The Benchmark is for different salaries, and I would have package that and try to see if I can sell that to HR departments at crypto companies, which I don't know if they're actually hiring a lot right now. So I have to do more research but I think I would have done something like that. There's a few companies that have done this. There's salary.com and there's pay scale. I think pay scale does something like two or three hundred million dollars a year in subscription Revenue when they sell into this? What your
Our gut instinct on that one
and you're saying, instead of milk Oprah or you're saying this is a part of it, what is it?
Instead of these are, these are things I would have done instead of what was
that? That's a cool idea. I think, you know, the crypto, the number of crypto companies that are mature enough to care about salary things. I think is a little early for that. I feel like something like that's going to work in a few years. Not
not when I was a good time to start that man, right? Yeah, fair enough. And then so when I'm thinking about these new ideas, I would think
Most of my ideas for what you guys should have launched our data related. The reason I like data is a I actually think that's within the core competency of a company creating newsletters, I think creating a software platform would have been a horrible idea because that's not within your core core competency. I also would have looked at what data can I get from my users? And what are they clicking on in order to like track different data? And if possible I would have tried to make something that my advertisers would also want to buy but that's actually quite hard and that that last one I don't think I could have done the second.
I would have looked at is sentiment analysis, again, totally, I'm a total Outsider here. So but I wonder if big Banks or big buyers of crypto stuff if they would care, what does the little guy think like the retail investor and what I would have done is and I think there's a few I think there's it's called Santa met they do like 45 billion dollars in revenue and what they do is they look at Behavior analytics of like different crypto markets and how it works. I think there's augment oh there's a few more that like
At this. But I would have liked seeing because the thing with crypto is it seems like a lot of stuff happens in Discord. And if anything happens, it Discord a gray hair guy is not going to be able to figure that out
right? Yes, true. And so I'm wondering think definitely true could
could milk Road have figured out.
What the little guy is talking about before it kind of pops and get sentiment analysis package in a more professional way than Discord. What you think about that?
I think that's a good idea. I think there's the. So we've been doing this thing called the fear and greed index from the beginning, which I love is basically a meter that just shows what's the markets mood? And this is kind of like, based on the like from the stock market has been the case for a long time, which is, you know, the market is very moody, he gets extremely fearful, it gets extremely greedy and you kind of want to be buying
It's fearful and you want to be selling when it's greedy, if you wanted a time it or at least is not by when the market is feeling extra per greedy, but like, you, it's good to know where the sentiment stands because you could sort of price is very, very linked to that. And at the beginning, we didn't have any first-party data. So we used an existing fear and greed index, and we just skinned it and designed it to fit our brand, but, I'm pretty sure. Now, we have probably the biggest ability of anybody to pull for that. Exactly? As I do,
Coinbase or others could do it, but they're not, they're not doing it. But in terms of media, like we're one of the biggest. I think we are the biggest Muse, utter for crypto. So I think, and we get a lot of feedback. Like if we say, hey, tell us acts. They like will get tons of responses for every email. And so, I think that we could have basically built our own fear, and greed index, or built that out like baby per coin or project brand of tea, like, what is the sentiment around? This? What are the whales saying? So, like just create a cohort of Wales.
And their sentiment that take that data and package it up for any of the financial like institutional money, that's, in this space. So I do think that that that has a possibility and that is a 30,000 product. Not a, not a ten dollar a month
profit and then what I would have done is like looked at that analysis and the data and then also had my researchers and writers give context around this and to explain their sources and why they think it means what it means
and I think is the research they do in this Pro thing is actually good. And the problem is
Is when it's going to be super low priced. I think that it's really hard to go that extra mile on any one topic because you know the by the reader may not even be that, Swiss Couture have that much skin in the game and then the writer has to turn out lots of content for a wider base. But if you know, hey this is a narrow group of people that really care a lot about these specific things. You could go be the best in the world at delivering that type of until
and you host conferences and a handful of other things around that. And that is a thirty thousand dollar a year.
Audit, I think now packaging all of that is challenging and pulling it off is challenging but I don't think it's like significantly more challenging than the work that they already have to do it just packaged differently and the last two things
that was the sales work is different. So in this the sales work is easy. You put a link in the newsletter today and you say, hey you want to read this section. Go check out Pro Sales, work is easy content, work is about the same but the price the value of you see if the sale is what matters. So the
the other case you have to basically go and meet with the head of research at some, some firms and blockchain investing firm or some traditional hedge fund or whatever. And you have to basically do an Enterprise sale to get them on board.
Correct? The differences. And this is an advantage. Is that milk road is small. And your burn is small. So you only a couple deals to sales. Yeah, baby. Could, you could make a meaningful difference and you just start you start small and you start slow and I think that I could pull off you're not
VC fund a company that has to grow and support, you know, million dollar a month team. The last two things, something that has always interested. Me is organizational charts which sounds boring. But with crypto, the well, this is combined with two ideas but with crypto, you don't always know who's behind stuff because you like a lot of it's just like someone's face. That's a mft or something like that. And you're not exactly sure who's behind it. When I
Would do is I would have done org charts that explains here's who's behind each thing. Here's the team here's their contact information and here's the story behind it as well as our prediction of like is this like interesting or not interesting. Should you trust it? Because if you're if a bank or or a buyer or a funder of some of these companies wants to know, like what's the real deal behind them? It's really challenging to get a surface level or even a more than surface level view on it without doing lots of your own research. So if you have data that can actually
Point. This is actually a legitimate, it's worth diving deeper into and here's some more analysis on that or this one just is nonsense. Run. Like something like that. And your customer being either a someone who wants to sell into those companies or someone who wants to fund invest or purchase something from them. It kind of gives you a little bit more quantitative and qualitative information on. Are they worth the time? You know what I mean?
Yeah, yeah, I know what you mean that.
Ones. I like that. I like that one less than the other one. So I think these are all good ideas. I like the theme of these data-driven Court. Like you basically, once you require a this Corpus of data just simply becomes more valuable over time, it has to be updated and refreshed but it's not like new. It's not new content in the same way. It's building a stack of content. I was talking
to her. I was reading this post about Zoom info. Do you know what Zoom info is?
Yeah, it's basically just like here's everyone's email address is that the like dummy version of
it? Yeah, there
Buckley traded, though, they do like a billion dollars in Revenue. I don't know what their market cap is their big, but it's
what I provide beyond that. It's basically like, it's for salespeople, right? Like, hey salesperson. Here's how you do your
prospecting. I think the high-level view is basically, we have mapped out every employee at every company in America, and we know, like, what they do, we know their contact information, and we know a little bit of background about the company, right? And the way that they started, it was the two Founders. They said we spent 75 percent of our time. Just calling the front desk.
Of all these companies to confirm that their phone number was correct. And that was how it started. Then we went and got a bunch of different data sources and we combine them to make it a little bit more readable. So you could have more data on different companies and then finally, they created a, I don't know what you call it, like, a viral Loop, whatever it's called, where people could access some of the data, but they had to submit their own data. And so in order to get a discounted price and that kind of created this Loop or now, they have so much information on different.
Is how they work. If you Google like a company of a revenue, you might find Zoom info that will show up but also like their contact information where their offices and things like that. And so they started just by two guys, just phone calling. So these company data, businesses can be cool because you can brute force your way to get like a nice little MVP. So anyway, that's my my schpeel on milk Road. I think that, I don't know the background of what the owners are doing so I could be totally off. That's what I would have done instead though.
So here's a tool. That's pretty cool.
Cool, that's related. Have you ever heard of particle.com? No, I'm going to go to it now though. So particle just without the e, so it's PA RT IC l.com.
Unlock the power of driven product development.
Yeah, what it should say is see how much any e-commerce store does in sales because that's what it does, right? Let's like the layman's term. Like again, zoom in films, like, hey, you want to sell shit? I will tell you who to reach out to, and here's the right email address, right? Like they have to sort of mask, it can make it sound a little fancier than it is.
But it's very functional her useful and similarly particles, pretty cool. So, what they did is for pretty much all the major e-commerce stores. They, what they did is they they have a way to go to any like Shopify store and estimate with fairly high confidence. That is not perfect but it's directionally correct. What that store doesn't sales within that what each what which skew
They, they sell like a, you know what's the top selling selling selling products, bottom selling products, that sort of thing. And so you could do really great competitive research, and market research to try to figure out where are there gaps at the market? Okay, this company is doing really well but there's not a lot of competitors that also sell that on there may be an opportunity to go in there or hey, you know, we're doing really well with these three products but our competitor, they have this other product line that we don't have. Let's do it really well. And so it's cool thing that they built using basically like
Seems like crawlers and scrapers to go on to an e-commerce store and sort of estimate. The, the volume of sales for parent product is not perfect. It's like, you know, because I looked at it for like our brand and a couple other brands of people, I know. And so, you know, the sale, the exact sales number. Like if it says 50 million, they might do actually 70 billion or 60 million,
right? It's not directionally
is directional. It's like it's not 500 that they do probably but and it's not five it's more like
It's more like 50 and but the product level stuff seems to be more accurate where, you know, again relatively like product, a is more popular product B by double right now. Okay, interesting. What what is that, what can we learn from that? How do we and they sell this thing for? Like I do 20 grand a year to your point because if I'm a retailer and I can be smarter about my inventory purchases, I'll bake back the 20 grand and, you know, one or two purchases just by just by
By having this an Intel, if I didn't have it earlier. So it kind of makes sense how these
companies are able to charge so much for this company, big
particle. Yeah, I think they're pretty big. I don't know too much. You can't search them on the platform, unfortunately. But it seems like there seems like they do pretty well
who's the owner of milk road now? What are their names again? Mike Kendall and Mike Kendall and Mike Bravo launching us as soon as I'm done, I
just click. They don't listen to podcast, they don't lose any podcasts. And so like, in fact, when we were
First met him. I was like yeah, s podcast, blah blah and then he's like was really that it's in the podcast. It was like to list it. Our pot, any pod, your list of podcast. He's like, no I why would I didn't understand why would I do that? Like I was just like I just feel like I should just work instead of listen to other people talk about work. Okay. Oh, well, touche, absolutely right. That is what a successful person would say?
Hey, if you guys are listening,
That's what I would have done. This is what I learned from launching my product and I mean, we were trans was successful, but I realized we could have had two zeros at the end of our Revenue. Probably if we would have done things
differently. Yeah. Good feedback. I like it.
What else you got?
Okay well that was amazing. Let's just first start with that great idea. Next you know with a guy with three ideas or get
those bad packing reps Anais.
Yeah. Can't stop won't stop never quit. No days off.
Off. I'ma let it slide the you said, bat packing. That's what I'm gonna do because I'm a nice guy. So, with ideas, like this, I think I should be in the tech All-Star game, was the tech All-Star Game? You asked it's something I wish existence. So, I tweeted this out and I think that I laid out my case for why the tech industry needs its version of the NBA All-Star game. So Tech is getting pretty big. In fact, somebody pointed the somebody who's not
In the tech industry pointed this out to me. They go, yes, weird. I feel like text is the new shit. Everyone in Hollywood's, like talking about he's like, yeah. Like the Facebook movie was dope. He's like. And then they came out with Silicon Valley HBO and they have like, they have the, the, we, we work movie, they got the, their nose movie, they got the Uber story. They got the like, it's making, its way more into pop culture and what happens when something gets in the movies, is those Heroes become Heroes. So the protagonist in these, in these things becomes like a new
New archetype that people want to follow and so he was pointing this out, he's like I think Tech has just crossed over into this thing where the cool tech people are now popular. But you see this with Elon Musk Mark Zuckerberg, they like how their household names now. Jeff Bezos. Whereas you know I couldn't have told you who the CEO of IBM was growing up like I had no idea but it's that that's changed
now. So he's like you still can't name the CEO of IBM
are gonna tell you what I'd be like. I used to not be able to name who
the CEO of IBM. Was I still, I still can't.
I will at least want to know. I definitely used to not be able to, so I think somebody should create this. I think somebody should create a weekend event, that's produced like a, like the NBA All-Star weekend and get the best talent in the tech industry to compete. So here's how I think he says I'm
going to have like a, like a, like the layup contest or like the base. The base hit Derby.
No. No. It's gonna be a hackathon real soon. So it's a hack on. That's the main, that's the main
Traction. That's the that's the game is a hackathon and what we'll do is each country. So you get you only get invited if you're like a legit, awesome tech company. So you go from like the top like, okay Facebook, you get to send a team or maybe a couple teams and but so does. I don't know. Figma. You guys have made it. Congratulations. You get to participate in the thing and so the CEO of each company gets to recruit one engineer. One designer, and one marketer for their squad, they get to come and they're going to compete in.
We can hack them. They got to build something. Awesome. And they have to pitch it at the end and you get to kind of see these people actually like watch them cook a little bit. Like, let me see you actually do work. Like are you creative? Are you interesting, can you build something cool? Can you sell? Can you pitch? I want to see, see that in action? I think it would be a phenomenal recruiting event for companies. I think it would be just a great like, kind of brand Builder. I think it'd be fun for these people because I don't know, most tech CEOs jobs are actually like just dealing
With problems, and not even the fun types of not even like product problems. It's like people problems and lawsuit problems and shit like that. So, I think it'd be a nice diversion for people who got into this, because they like to build shit and that is how they actually started their company. And I think that you the way that Elon and soccer sort of competing, now, I think it's going to open the door to more direct competition. Friendly competition, I agree amongst technical, then, I think you do the fun gimmick games, right? You have the whatever the the speed type of contest, are you have who can do X?
They're drunk, whatever you come up with like some random ass games for other people to try as well. You broadcast the whole thing. And I think that like you could kind of if you had the right kind of, if I'm I was trying to think who has the incentive to do this. So none of the companies of the in-center to do this, only somebody who just has like stupid. Like me has the incentive to do this, where I'm like, yeah this one I'm going to spend my time on for the year and like I don't need money so I can just like do this and like I think the whole thing will be profitable because you could get sponsors for the whole thing. And I think either me or somebody like
Like Eric torn Berg. I thought would be great at this because he's got a lot of great connections and he comes from the Sports World. So he like appreciates that part of it and sees that it's missing here. I also think that VC funds like sort of like, Andreessen Horowitz or whoever could use this as an excuse to create like a festival or a fair, that's different than a traditional boring conference. So no one is going to do this but I think this would be a fun idea. I wish this existed. What's your
reaction? Do you remember the Silicon Valley Sports League?
If it no, what is that? It
was awesome. It was like a Rec Sports league and we did soccer one season another season. It was flag football and it was awesome. It was basically different companies would pay 10 grand per season and you can have 10 players play and it was like a really fun way to like, hang out and, you know, get to know your team and like play sports and it would at the time I was a department list, it was like apartment less versus I forget, whatever company was like nearby and you like it.
Is awesome. It was really, yeah, it was really fun and the guys who started it, use the profits to bootstrap their company and it was sick and they said they made millions of dollars from it. You've not heard of
that. No. But I'm on their website right now. I don't know if you've been there in a while. No, look at this Banner image. This might be the worst Banner image I've ever seen. It's too evil. Look in Tech Guys. Pretending to play football against each other. The guys holding the football. Not like how you would hold a football when you
Run. First of all, tiny hands and can't hold a football and the other guy looks like an absolute hyena. That's actually coming to take your data and sell it, and not like play sports at all. This is the artist who did this hates the tech industry, they like lost their, their two-bedroom Loft in San Francisco because they raised the rent. So that like some tech bro could live there. And now he's on the street. Doing art like
this. You just have to make it boxing though. You got to get, you got to get to the, you gotta get to the boxing. I mean the YouTubers are doing it
now but people aren't going.
To do the boxing thing, like, even like best case scenario is this elon's ductwork saying, it's also not even going to happen. It's not gonna happen. They've too much to lose and it's too hard to be good at boxing. You've seen this with the YouTuber thing. Jake Paul actually, like, dropped out of life and it's been like, trains boxing for years to look, Okay? And like, imagine a tech interesting Tech person is like in their 40s or 50s, typically,
Or they're like the scrawniest 25 year old that like, like spent their whole life building the thing and not working out. Like, I just don't think it's gonna look, okay. I think it's gonna look really bad and sad when you watch it. Why don't you just do
this? What's holding you back? I mean, it's
fun. Yeah, it seems fun, but I think it's a yeah, it's a fun idea that if I knew that I could get the right people involved, maybe, but you need the ape. Do you need the a players to do this? I'm not interested in a particular.
Comment-list head of growth versus you know, feet finders, you know customer success guy like you know that we're not doing that. It needs to be ducking his team. You wanted his team and then like you know, like it needs to be like top people doing this. Like they are being be founder, like that's who people who want to tune in because you don't get to meet these people. You definitely get to see them work. You only see them giving rehearsed interviews about how they started something ten years ago or like why they're not ruining the world.
Now, like that's the only thing that's only context, we see these people in, you don't really get to see them in a context that makes them likable favorable and like you know an admirable
but you want to roll right now. Should we just let you rattle these
off? I have three like alliterations. They're pretty pretty much.
So yeah. Feet, I thought the feet together, feet finder was a gem to I'll just like that was on my list
as an idea but I haven't research to somebody. Just told me if you find her crashes, it I guess what is feet finder and they go. I think it's only finder for feet. I said bookmark that will look more of that later. Is
that really a thing? She find her.
Oh my God. You're right. It is. Yeah, the safest place the safest largest easiest website. To view PSI and self be content.
Great. Yeah. Oh my god dude. This is wild age.
You're right they do kill a picture. Oh wow. Yeah, that's some homepage. They get 4 million. Yeah we'll save it for another time. Oh my God that is a homepage. Don't go to feed pretty correct time if you're with your family. All
right, let me give you another quick one. So related to my only fans
it's and now feed finder curiosity. Okay. So then sent me a link to something called only page.com and page as in like the girls named Paige and I thought this kind of interesting. So I go to it and it's basically only fans. So there's some model named Paige and she's like, hey, subscribe to me and you get my content and you get the same things as only fans. But she's hosting a little place at golfer the but I don't know what's her full name?
Cassia famous athlete. I had no idea.
I think she started as like a mediocre athlete a mediocre golfy, but she's a golfer. But she's really good-looking. And so now she's in the news and stuff all the time for just being like this hot athlete. Her name is Paige. SI forget her last name but something like that.
I mean, the variety of content here, you scroll down, its golf instruction and it says, warming up, and she's just bending over on a putting green. It says, the mental game, and she's talked about that. And then there's just brought tutorial.
I don't know how many guys are subscribing to watch abroad tutorial for that you know, that the bra techniques. But you know, this is a, she knows what she's doing. Let me put it this
way. I sent you her. Wikipedia, it's page Sparrow neck, so I guess she was a former professional golf player. She was a division, one golfer, and then she just got famous before being pretty good at golf. And then people are like you're very attractive and she was like I guess I should I should lean into that one. She's
talking to her.
Or she's like I'm I'm pretty good at golf. I'm amazing at boobs, like, we should go with this and they're like, you know, you should, you should focus on your strengths and and so anyways, what I thought was interesting about this is, this is basically a direct consumer version of only fans. It's what Shopify did. So like you before Shopify, it's like you could list your products on somebody else's Marketplace cameras on Walmart whatever. So that's like one alternative could be an Amazon Seller, you put your product on Amazon. Amazon is this
Front people. Go to Amazon, they find your product. That's how only fans Works. People, go to go to your only fans. It's hosted on only fans. Only fans is the tech platform where you make your purchases through. This is interesting. Somebody must have created for there must be some company behind this.
Or she built this herself which is a shot like a Shopify version of only fan. She has her own branded domain her own store, and she's handling her own customer relationship with customers. So, when they like, for example, when you sign up, somebody's only fans, you don't get their email address. If they turned you can never mark it back to them that way. But with this, theoretically she could. And so I thought this kind of interesting, I wonder the Shopify turned out to be a very big deal in the like kind of like Commerce landscape. Clearly only fans the nice.
Shhhh is doing you know billions of dollars a year as a product like I don't know I don't know what you'd call a category. Can somebody create the Shopify for that? That's kind of interesting to me
so I don't know, I don't know. I think companies are seeing this the company behind her page. It's called you screen. So you screened TV the letter U and then screen TV and it's the all-in-one membership platform for creators Delight your DieHard fans with exclusive exclusive video.
Tent in a Vibrant Community, across your own mobile app and website and on their homepage, they list like some YouTuber with 2 million subscribers, they lived they listen, yoga
companies kids aren't,
is that what it is?
There's legs are there's yoga. There's like some German guy there it is like a pregnancy
blog and now paste is losing it. Yeah yeah she liked their base she's definitely thereby
yes selling
yeah so she's
So it's a company that's doing it and looks like she just found like a course creator company and was like, or a membership platform? Yeah. Yeah. Yeah. She's like yeah, we're going to do that. We're gonna go ahead and just only pay $300 a month,
just finishing. Their thing says, 150 million earned by creators each year. That's pretty interesting. That's, that's not like a small number. They said they have nine million end users. So, like members on the other side of the content. Yeah. And
so I never heard of it. Have you ever heard of this? No, I've never heard of it.
And it looks like they're killing it because they just made, maybe some policy changes that would not allow like kajabi or something to like, appeal to that type of Creator, but it's smart. So if you click their leadership team to have a big team, it's a it must be a big company. They have got a huge team. It looks like they have 50 to 150 employees. So it must be working and if you look them up you can't find any funding information about them. The company might be killing it and we decided I
want to make a Chrome extension.
That's just called the honesty filter and it just changes the website homepage to like say what it actually does. Like you know it's just say monetize your body. Yeah
with less fees than only
fans. Yeah. And like, you know, the the zoom info, get people's email, address and spam them. These are like what these companies are actually do, but if you go like, if I go to zoom in. So what does it say? So the guy who
started it, his name's PJ, it looks like he on his LinkedIn.
He says, they're north of 20 million in an AR are there bootstrapped and it's based out of Washington. D.c., this is a legit company and before that he had a web hosting site. Anyway, this guy,
this thing is bootstrapped is that he said,
yeah, that's what is LinkedIn says, yeah.
They're probably doing the probably take like I want to say five to ten percent of this so maybe something like 10 to 15 million a year in revenue for them.
Yeah. And he says that he's killing it says in his LinkedIn.
Over 20 million in ARR. It says fast-growing and profitable bootstraps ass business. Revolutionising the way that video-based entrepreneurs. Make men get off. It says so yeah. PJ you got it from the Chrome extension off. Oh yeah, so kudos to PJ early sessions called true dat the Chrome Store.
Hustle. Good job. PJ a ton screen. I don't see page on their home screen. I don't know why I wouldn't see that she's has four million followers on Instagram. You got a guy on here with in the front page with 1.8 on it's on YouTube. We got to put page on there but that's what she's using. So it her name's Paige Sarah Nick or something like
that. Maybe with your new body I don't know maybe you screen. I scream we all scream for Sam said
yeah and hey.
Sup, that's a joke. My wife who's listening? That's a joke, but I do see that page is recently divorced, according to Wikipedia, no, I'm just joking. She's like a nine. I'm a for that will never work out unless we can figure out a way. Yeah, on screen. Are you screen whatever it is good job. Could just you guys they're taking that business up. People who don't want to deal with these people. I don't know why more people don't do this. I guess you have to have a really big
I mean, you need a big audience, they just four million Instagram followers but it does only fans have been Drive audience. Do they drive a significant amount of?
No, they don't the intensity. Don't drive Discovery. So it's kind of like Shopify. Anyways, you promote yourself there, your storefront. But the thing is it be like if every Shopify store was on was called Shopify.com / store name, and if you couldn't collect your, you know, the the emails or phone numbers of your customers. So you could
not like, you know, sell more products to them, or whatever. It's all done through there, through their
platform. Yeah. And you screen advertisers that they have a community platform. I don't think I want to be part of that Community but just the pay Wall Part might be worth it. So if you're a Creator, I'd be like, yeah, I'll accept their money, but I don't want to like, you know, I don't want to, like, talk to them on a regular basis. I'd be weird. Yeah, that's a good fine.
What are we going on
here? I think that's it. I think we wrap it up. All right. Well, that's the airline owned, by the way, really quick. That's the pot. That's the hot. I know, I wanted to say something really quick. I just got a text while we were recording from Jason Jana. Whitsett. Blockwork say, goes today, I got asked to leave the bank because I was laughing. So hard at the at Sean's Taco Bell story. There were like, sir, could you please leave your call outside? Because I had headphones in was laughing so lard, so, so loud.
I said, yeah, I know you need to listen to this podcast and they were like, sir, what are you talking about?
The, the
Taco Bell story.
If worth taking off his ear pods, inflate it out loud for the entire bank here. It's like, no, you gotta hear this story that shot
tells about making eye contact, with the guy who's partying at a Taco, Bell. Can I please deposit $500? No, apparently, that was a hit. A lot of people like that. Taco Bell story. Congratulations. You should do. More uncomfortable things.
So I went replied to bunch of the comments on YouTube, if it comes from the, the channel name, that's me. So however, applied to a bunch of them because I had said like, we read and reply to every comment. I
know people got mad at you.
We read all the comments now. There's a lot like it was there. 700 comments per episode, which is a lot to reply to. I did it for one and I was like, okay I can't go do that for the next one. So I think it's going to be kind of like, I reply to every doll.
Them in reply to. I don't know 100 each time because it's now
getting. I read all of them, I read all of them and a lot of them. They got mad at us for being. They called us all a bunch of Kooks for liking Zuck. That said yours sucks
cocks. Yeah, Chuck Army. What's up? We have tattoos on the inside of our wrist, dude. Isn't it crazy? That whatever, whatever. Whatever sucks, working out
that suck is now, on the liberal side of this stuff somehow we're like, you know, left of center because we like Zach.
Covering. That's so funny that he's fallen like on that side of this argument. But yeah, they got don't get it, they got mad at us. But anyway, that's the Pod will read all the comments.
That's the part. I feel like I can rule the world. I know I could be what I want to put my all in a day's travel. Never looking back.
All right, everyone, that's the end of my first million. However, I've got good news. You see, if you liked this episode, we actually have another podcast. The hustle has another podcast, it's called The Hustle Daily Show to daily podcast. That has everything you need to know about business and Tech and only a few minutes. It's awesome. Our best writers, like Zack Crockett are behind it. It's incredibly fascinating. I listen to it daily so check it out. The hustle Daily Show.
