Tech All-Star Game, Milk Road Pro and Big Box Strategies

I think you could create a company that just says, 'I'm going to make a Oura Ring-like thing for Costco.' And that's the entire business plan is just to do that one thing, and if you did that one thing, you'll be more successful than 99% of e-commerce stores.

I don't fast because I'm hungry in the morning ... Around 9:30, I'll have a cup of yogurt—so that's like 15 g of protein, I think. And then I'll maybe eat like a banana, and then I'll go and get a really hard workout in. And then afterwards, I use Ascent or Momentous protein; and I do four scoops with just water. And I drank that, and then I won't eat till dinner.

If you don't figure out how to bend reality to make it happen, a little seed of doubt gets planted in the brain...

I have never been to a gym and seen a fat person and thought, that person's gross ... They're getting after it; they're trying. In fact, I get inspiration when I see someone overweight because I'm like, the first step is the hardest; they're actually in a harder spot than I am.

I think somebody should create a weekend event that's produced like the NBA All-Star Weekend and get the best talent in the tech industry to compete.

I have a $300 Costco mattress in one of my rooms at my house, and whenever guests stay, they go, 'Where'd you get this mattress?' They asked about it all the time. Fucking 280 bucks at Costco.

I can't have there be an area of my life that I wanted something in and not have bent reality to my will. Like, I can't not have done that.