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Talk to customers, and the rule is don't make the mistake everybody does—don't pitch your product, and just wait for them to politely be like, 'Yeah, sounds really interesting. Let me know.' Because that's a false positive. You're only allowed to talk to them about their
problem.
Sam Parr
To Test a Business Idea, Conduct a 'Problem Interview'
One Question Friday: What Does It Mean To "Test Your Business Ideas"?
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