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The way I think about it is asking yourself, what kind of people do I like being around? Because these are people you're going to be serving; you have to like them. You want to love your customers and love serving them because, ultimately, even if it's the money, what you really want is the emotional fulfillment ... What if your customers are jerks? Would you be happy getting rich running an all-night vaping
store?
Derek Sivers
When Starting a Business, Serve the People You Love Being Around
#668: Derek Sivers The Joys of an Un-Optimized Life, Finding Paths Less Traveled, Creating Tech Independence (and Risks of the Cloud), Taking Giant Leaps, and Picking the Right Game of Life
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