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When I'm talking to [a founder], very early in the discussion, I try to ask them, 'What motivated you to do this? ... Why did you decide to start this?' You can learn a lot about whether it's a really insight by why they decided to do
this.
Mike Maples
In Pitch Meetings, Mike Tries to Assess a Founder's Driving Motivation
#77 Mike Maples: Living in the Future
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