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You want to have a great deal of conviction of where you're trying to head, but you want to have a lot of flexibility inherent in how you're going to get there and what the tactics are. Then, you want to be able to run a lot of experiments against that, and you can diversify your risk against any one theory by doing
so.
Marc Andreessen
The Best Companies Run Experiments Against Their Goals
Why We Should Be Optimistic About the Future
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