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I'm a big believer that for a publication the most important story you write is the second story someone clicks on. Anyone can write one good article, but if someone goes to your site, clicks around, and the second article they click is also really good, they'll say, 'Wow, maybe there's actually some degree of consistency here, and I should be connected to
this.
Ben Thompson
What's the Kindest Thing Anyone's Ever Done for Ben?
Ben Thompson– Platforms, Ecosystems, and Aggregators
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