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I see creators, once they hit a million followers or even 500k, they just stop replying to their fans. They stop liking their fans' comments. That is probably the dumbest mistake one can do, because if you're not replying to them, they're gonna go find other creators who will reply to them, and they're going to become super fans of those creators. They don't owe you
anything.
Tiffany Zhong
Continuously Engaging With Fans Helps Creators Monetize Their Audience
Tiffany Zhong, Gen Z Whisperer and Zebra IQ CEO, on the 5 Cs: Creators, Community, Content, Commerce and Culture
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