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Great branding is about matchmaking. Risky or not, there's actually a benefit to letting your brand story define not only who your audience is, but who it isn't.
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Phil Knight

Colin Kaepernick Was the Anchor Celebrity of Nike's 'Just Do It' Anniversary Campaign

75. Nike’s Phil Knight: How to sell without selling

Masters of Scale with Reid Hoffman

Topic: moment

Colin Kaepernick Was the Anchor Celebrity of Nike's 'Just Do It' Anniversary Campaign

Colin Kaepernick Was the Anchor Celebrity of Nike's 'Just Do It' Anniversary Campaign

75. Nike’s Phil Knight: How to sell without selling
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Colin Kaepernick Was the Anchor Celebrity of Nike's 'Just Do It' Anniversary Campaign
75. Nike’s Phil Knight: How to sell without selling
75. Nike’s Phil Knight: How to sell without selling
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75. Nike’s Phil Knight: How to sell without selling
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