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I think the whole reason stories exist— whether they're in folk tales, songs, parables, or little sayings—is to perpetuate a sense of cause and effect. If you're honest, people will like you. If you lie, you'll be kicked out of the community. If you follow the rules, you will
succeed.
BJ Fogg
Because Stories Transmit Cause & Effect Relationships, They Can Elicit Fear
# 86 BJ Fogg: Create Lasting Change
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