We're in an epidemic of stress right now. It's a stress-fueled culture. Most people, when you ask them how they're doing, they're going to tell you they're stressed. And I think that goes hand-in-hand with depression, which is quickly becoming, basically, our number one disability. And people are starting to wake up to the fact that the pills that they're popping are really not working—that they're temporarily masking symptoms that lead to side effects and other problems that compound.