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If you're operating in a new or a niche market, you want to promote the lifestyle, not your product.
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Shaan Puri

Promote the Lifestyle, Not the Product: 'We Don't Sell Saddles Here'

From the Vault: These Are the Frameworks Every Entrepreneur Should Learn

My First Million

Topic: moment

Promote the Lifestyle, Not the Product: 'We Don't Sell Saddles Here'

Promote the Lifestyle, Not the Product: 'We Don't Sell Saddles Here'

From the Vault: These Are the Frameworks Every Entrepreneur Should Learn - Shaan Puri
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Promote the Lifestyle, Not the Product: 'We Don't Sell Saddles Here'
From the Vault: These Are the Frameworks Every Entrepreneur Should Learn
From the Vault: These Are the Frameworks Every Entrepreneur Should Learn - Shaan Puri
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From the Vault: These Are the Frameworks Every Entrepreneur Should Learn - Shaan Puri
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