[Babak] Nivi says that startups are where quality and scale meet. So, it has to be massively high scale and massively high quality. If you have massive scale without high quality, you have McDonald's; if you have massive quality without scale, you have Ritz-Carlton or pick your premium brand. But when you have a company that is completely determined to deliver higher quality at higher scale than anyone has ever done before, now, all of a sudden, you have Amazon, now you have Netflix, now you have Google.