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Noam Sobel
Noam Sobel
Top Moments
Occlude one nostril by pressing on it from the side and sniff in, and then occlude the other and sniff in. Do you sense a difference in flow? ... If you were to do that repeatedly, you would find that your high-flow nostril and low-flow nostril alternate every 2 and a half hours on
average.
The Nasal Cycle: Your High-Flow & Low-Flow Nostril Alternate Every 2.5 Hours
We exposed participants to these tears ... When you sniff them, you have a pronounced reduction in testosterone within about 20 minutes, half an hour ... You have about a 14% drop in free
testosterone.
Smelling Tears Causes a 14% Drop in Free Testosterone in Men Within 20-30 Minutes
I get a lot of emails from people who have lost their sense of smell, because it's very distressing ... Basically, the rule of thumb is that if you don't get it back within a year to a year and a half, you'll never get it
back.
Andrew Temporarily Lost His Sense of Smell When He Got COVID
Basically, there's something about the first time you experience a smell that generates a particularly robust representation more than other sensory stimuli ... There's something about the first exposure to a smell in terms of the brain encoding that etches it into our
being.
Smell & Memory: The First Exposure to a Given Odor Generates a Robust Representation
Humans emit a particular body odor when they're in a state of fear, and this body odor influences other humans—in effect, increasing their autonomic arousal, their sympathetic state. So, in effect, you could say that fear is
contagious.
Humans Emit an Odor When in a State of Fear, Affecting Autonomic Arousal of Others
Airborne molecules travel up our nose a distance in the human of about 6 or 7 cm... where they interact with... a sheet of receptors .... We have about 7 million such receptors lining a structure known as the olfactory
epithelium.
When Smelling, Airborne Molecules Travel 6-7cm Up the Nose
Loss of the sense of smell is one of the, if not the, earliest sign of neurodegenerative disease. So, for example, in Parkinson's disease, there's loss in the sense of smell probably 10 years before any other
symptom.
Olfactory Loss Is Often an Early Sign of Neurodegenerative Disease
When you expose a pregnant mouse at an early critical stage of the pregnancy—I think up to about day 3—if you expose the pregnant mouse to the odor of what is referred to in technical terms as the non-stud male, that is a male who did not father the pregnancy, she will miscarry the pregnancy; she will abort
it.
The Bruce Effect: Pregnant Mice Exposed to the Odor of a 'Non-Stud Male' Miscarry 80% of the Time
There's a number of papers published about this on PubMed that alpha-lipoic acid can accelerate the recovery of smell, and so that's something that worked successfully for
me.
Andrew Temporarily Lost His Sense of Smell When He Got COVID
Humans have an utterly remarkable sense of smell ... Mercaptans, which are added to cooking acids ... Our detection threshold—that is the level at which we can detect it—is 0.2 parts per
billion.
Humans Have a Remarkable Sense of Smell; Detection Capabilities Are on the Order of Parts Per Billion
We think that nasal inhalation is timing and driving a lot of aspects and patterns of neural activity and cognitive
processing.
Nasal Inhalation Is Timing & Driving Neural Activity & Cognitive Processing
There's at least one theory, particularly about Alzheimer's disease, suggesting that Alzheimer's may be the result of a pathogen that enters the brain through the olfactory
system.
Olfactory Loss Is Often an Early Sign of Neurodegenerative Disease
We also smell through our mouths, actually. There's a process referred to as retronasal olfaction where odorants come up through the back of our throat and out of our nose the reverse
way.
When Smelling, Airborne Molecules Travel 6-7cm Up the Nose
Clips
When Smelling, Airborne Molecules Travel 6-7cm Up the Nose
2:28 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Andrew Temporarily Lost His Sense of Smell When He Got COVID
2:49 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Noam Refers to the Fact That People Constantly Smell Themselves as 'The Löw Effect'
1:39 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
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Humans Emit an Odor When in a State of Fear, Affecting Autonomic Arousal of Others
1:43 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
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Smelling Tears Causes a 14% Drop in Free Testosterone in Men Within 20-30 Minutes
12:27 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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The Nasal Cycle: Your High-Flow & Low-Flow Nostril Alternate Every 2.5 Hours
6:59 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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0.5% of People Have Congenital Anosmia, Meaning They're Born Without a Sense of Smell
4:50 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
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Nasal Inhalation Is Timing & Driving Neural Activity & Cognitive Processing
5:50 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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A Lab in Holland Took Issue With Noam's Study on Tears Influencing Male T Levels
3:11 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
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Noam Dispels a Misconception: That Sense of Smell Is Incredibly Subjective
6:39 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Humans Have a Remarkable Sense of Smell; Detection Capabilities Are on the Order of Parts Per Billion
3:43 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Noam Is Studying How Exposure to Male Body Odor Influences Miscarriage Probability
7:39 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Unlike the Auditory & Visual Domains, Clinical Olfactory Stimuli Tech Is Lacking
3:03 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Is There a Link Between Romantic Attraction & Body Odor Preferences?
2:34 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
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Andrew Huberman Has Never Liked the Smell of Perfume; He Finds It Aversive
3:10 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Emitted From a Baby's Head, Smelling Hexadecanal Lowers Aggressions in Males
13:34 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
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'Click Friendships' Are Commonly Formed Between People With Similar Body Odors
5:38 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Imagine a Search Engine That Returns a Validated Odor Based on a Query
4:21 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Andrew Doesn't Have Many Heroes in Science; Noam Is One of Them
2:38 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
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Noam's Lab Developed an Algorithm for Predicting Odor Perception From Molecular Structure
8:46 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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How the Olfactory System Interacts With the Brain to Turn Smells Into Neural Signals
3:00 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
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Olfaction Is a Use It or Lose It System; Olfactory Training Aids Sensory Loss
3:11 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Humans Are Olfactory Animals; Do Romantic Partners Leave Behind Clothes for Scent-Marking?
3:09 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Olfactory Loss Is Often an Early Sign of Neurodegenerative Disease
2:58 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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To Collect Their Sweat, Noam Induces Fear in Lab Subjects By Throwing Them Out of Airplanes
3:08 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Autonomic Arousal Via Cold Exposure Likely Causes Nasal Cycle Changes
1:53 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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High-Resolution Olfaction Digitization Will Revolutionize Medical Diagnostics
2:22 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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People Often Subconsciously Sniff Their Hand Post-Handshake
8:48 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Seeing a Dog Cry Influences Oxytocin Levels in Humans
2:13 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Sweat From One Woman Rubbed on the Upper Lip of Another Influences Menstrual Cycle Timing
8:11 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Noam Recalls an Experiment Which Assessed Scent-Tracking in Humans
6:35 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Smell & Memory: The First Exposure to a Given Odor Generates a Robust Representation
3:12 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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There's No Evidence Bloodhounds Have Billions of Olfactory Receptors in Their Nose
2:45 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Trauma to the Back of the Head Can Cause People to Lose Their Sense of Smell
2:46 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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The Bruce Effect: Pregnant Mice Exposed to the Odor of a 'Non-Stud Male' Miscarry 80% of the Time
7:41 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Noam Thinks the Term 'Pheromone' Is Problematic; He Prefers 'Chemo Signals'
2:01 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
Behavior
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Andrew Hypothesizes That a Food's Nutritional Value Is Encoded in Its Smell
7:39 ·
Dr.
Noam Sobel
: How Smells Influence Our Hormones, Health &
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