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Basically, there's something about the first time you experience a smell that generates a particularly robust representation more than other sensory stimuli ... There's something about the first exposure to a smell in terms of the brain encoding that etches it into our
being.
Noam Sobel
Smell & Memory: The First Exposure to a Given Odor Generates a Robust Representation
Dr. Noam Sobel: How Smells Influence Our Hormones, Health & Behavior
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