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The Irrational Truths Behind User Behavior, with Dan Ariely & Gigi Levy-Weiss
The NFX Podcast
Go to Podcast Page
The Irrational Truths Behind User Behavior, with Dan Ariely & Gigi Levy-Weiss
The NFX Podcast
Go to Podcast Page
Gigi Levy-Weiss, Dan Ariely
·
29 Clips
·
Nov 30, 2020
The Irrational Truths Behind User Behavior, with Dan Ariely & Gigi Levy-Weiss
The NFX Podcast
0 Clips
·
Nov 30, 2020
Top Moments
I try to encourage my team to be wrong at least 50% of the time. If you're right too often, it means you haven't tried things that are sufficiently
interesting.
Great Startup Leaders Tolerate Good Mistakes & Encourage Failure
I think there are a lot of areas where startups benefit a lot from overconfidence ... Being overconfident about your own intuitions about human behavior, I think, is very
unhealthy.
Many Startups Overestimate Their Behavioral Change Expertise
I think that information does three things: It's about accuracy, it's about helping people understand the relationship between cause and effect, and it's about motivation. And it turns out, you can't always have all three of
them.
When Designing for Behavior Change, Accurate Information Isn't Important
There's this belief [with startups]: Get out early and iterate ... People do get out early, but they don't iterate until it's too
late.
Many Startups Don't Iterate Until It's Too Late
Nobody would ever do a startup in biology without having a biologist, but people have no problem doing a startup on behavioral change without somebody who knows anything about behavioral
change.
Many Startups Overestimate Their Behavioral Change Expertise
The obesity epidemic, in general, it's a 200 calorie a day game. If you can cut 200 calories a day systematically, basically people lose a pound every two
weeks.
Dan Ariely Helped Shapa Design Their Scale & Weight Loss App
I think a second big mistake is that people don't work enough on their users' mental model of their
product.
Many Companies Don't Optimize the Mental Model Users Have of Their Product
I think good leaders are able to separate core assumptions of the product, and figure out what to test and what to make assumptions
about.
Great Founders Test Product Assumptions in a Proper Sequence
Intros & Ads
Dan Ariely Intro (Episode Preview)
Gigi Levy-Weiss Introduces Dan Ariely
Clips
1
Dan Ariely Explains How Behavioral Economics Eliminates Assumptions
money
2
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2
Why Dan Ariely Advised a Bank Not to Remove ATM Fees
money
5
Share
3
In 2011, Netflix Made the Mistake of Splitting Their DVD & Streaming Services
money
0
Share
4
Pure Economics Doesn't Account for Human Behavior
3
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5
Behavioral Economics Can Help Startups Optimize Sign-Up Flows
startups
0
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6
Dan Ariely Helped a HMO Cut Their Doctor's Appointment No-Show Rate in Half
doctor
healthcare
0
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7
Dan Ariely Helped Shapa Design Their Scale & Weight Loss App
weight loss
obesity
1
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8
When Designing for Behavior Change, Accurate Information Isn't Important
0
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9
How Lemonade, an Insurance Company, Baked Trust Into Their Business Model
product
startup
startups
0
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10
How Can Founders Incorporate Behavioral Economics Thinking Into Their Product?
product
0
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11
Many Startups Don't Iterate Until It's Too Late
0
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12
Test Your Product Stage By Stage & Identify Friction Points
product
0
Share
13
Many Startups Overestimate Their Behavioral Change Expertise
startups
startup
7
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14
Dan Ariely Identified the Key Components That Influence Company Profitability
4
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15
How the Hot-Cold Empathy Gap Influences Behavior
0
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16
Why Most People Don't Ask Questions Following a Doctor's Appointment
doctor
0
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17
People Post-Rationalize the Motivation Behind Actions
customers
founder
founders
0
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18
Many Companies Don't Optimize the Mental Model Users Have of Their Product
0
Share
19
Many Companies Neglect Their Product's Desired Use Pattern
product
0
Share
20
Design Your Product Like You're Building It for Homer Simpson
products
4
Share
21
Great Founders Test Product Assumptions in a Proper Sequence
product
startup
founders
0
Share
22
Great Startup Leaders Tolerate Good Mistakes & Encourage Failure
startups
failure
leader
startup
···
0
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23
Startups Should Reward Process & Behavior, Not Outcome
startup
0
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24
Studying Behavioral Economics Improved Dan Ariely's Decision-Making & Habits
0
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25
Dan Ariely Is Optimistic About Technology's Impact on Humanity
technology
0
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26
Gigi & Dan Outro
0
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27
The NFX Podcast Outro
0
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Transcripts
View Full Episode Transcript
Clips
Dan Ariely Intro (Episode Preview)
Gigi Levy-Weiss Introduces Dan Ariely
Dan Ariely Explains How Behavioral Economics Eliminates Assumptions
Why Dan Ariely Advised a Bank Not to Remove ATM Fees
In 2011, Netflix Made the Mistake of Splitting Their DVD & Streaming Services
Pure Economics Doesn't Account for Human Behavior
Behavioral Economics Can Help Startups Optimize Sign-Up Flows
Dan Ariely Helped a HMO Cut Their Doctor's Appointment No-Show Rate in Half
Dan Ariely Helped Shapa Design Their Scale & Weight Loss App
When Designing for Behavior Change, Accurate Information Isn't Important
How Lemonade, an Insurance Company, Baked Trust Into Their Business Model
How Can Founders Incorporate Behavioral Economics Thinking Into Their Product?
Many Startups Don't Iterate Until It's Too Late
Test Your Product Stage By Stage & Identify Friction Points
Many Startups Overestimate Their Behavioral Change Expertise
Dan Ariely Identified the Key Components That Influence Company Profitability
How the Hot-Cold Empathy Gap Influences Behavior
Why Most People Don't Ask Questions Following a Doctor's Appointment
People Post-Rationalize the Motivation Behind Actions
Many Companies Don't Optimize the Mental Model Users Have of Their Product
Many Companies Neglect Their Product's Desired Use Pattern
Design Your Product Like You're Building It for Homer Simpson
Great Founders Test Product Assumptions in a Proper Sequence
Great Startup Leaders Tolerate Good Mistakes & Encourage Failure
Startups Should Reward Process & Behavior, Not Outcome
Studying Behavioral Economics Improved Dan Ariely's Decision-Making & Habits
Dan Ariely Is Optimistic About Technology's Impact on Humanity
Gigi & Dan Outro
The NFX Podcast Outro
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