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Customers who were primarily young professionals were using Instacart before. But now, we're seeing people who would be less of early adopters of services like this. Over the last year, we have onboarded 300,000 senior citizens to the Instacart platform. They're now able to use Instacart because it is much more accessible, and we've built products specifically that help them place orders on
Instacart.
Apoorva Mehta
Online Grocery Shopping Accelerated During the COVID-19 Pandemic
Rapid Response: "A crucible moment for Instacart," with founder & CEO Apoorva Mehta
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